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Experiential Learning Opportunities at Seneca Polytechnic: Empowering Students and Transforming Communities

Seneca Polytechnic is committed to providing students with experiential learning opportunities that bridge the gap between theory and practice, preparing them for successful careers. One such initiative, the I-Care Project, has not only enriched the educational experience of Seneca’s Opticianry students but also made a profound impact on the community. This article explores the transformative power of experiential learning at Seneca Polytechnic, with a focus on the I-Care Project and its significant outcomes.


Through the I-Care Project, Seneca’s Opticianry students have gained valuable experiential learning opportunities, directly applying their classroom knowledge in real-world settings. This initiative has provided crucial vision care services to the Seneca Yorkgate Campus community. To date, 181 Seneca Yorkgate Campus students have received free vision screenings, eye exams, and prescription glasses, making a tangible difference in their lives. These experiences have not only benefited the students but also fostered empathy and compassion, instilling a sense of social responsibility.

The impact of the I-Care Project extends beyond the campus community. More than 5.5 million Canadians live with uncorrected poor vision, and it can be assumed that a significant percentage of Seneca students share this challenge. According to a survey conducted by Seneca’s I-Care Project scheduling tool, 42% of students do not wear corrective eyewear. Additionally, 79% rated their vision as needing improvement or poor, highlighting the importance of vision care services. Through the I-Care Project, Seneca Polytechnic is addressing this crucial need and providing students with access to essential eye care.

Brittney Mitchell and volunteers

The impact of the I-Care Project on Seneca’s Opticianry students has been profound. After going through the project, 83% of students required a new prescription, emphasizing the significance of regular eye exams and the role of experiential learning in identifying and addressing vision needs. Participating students have gained practical experience, developed confidence in their abilities, and strengthened their skills in serving clients effectively. This real-world exposure enhances their professional growth and prepares them for future success in the opticianry field.

Experiential learning opportunities at Seneca Polytechnic, exemplified by the impactful I-Care Project, provide students with valuable hands-on experiences and also address the vision care needs of the community. With 10 Seneca Opticianry students gaining practical learning opportunities and 181 Seneca Yorkgate Campus students benefiting from vision screenings and eye care services, Seneca Polytechnic is making a positive difference in the lives of its students and the community. By emphasizing social responsibility and empowering students for real-world success, Seneca Polytechnic sets a remarkable standard for experiential learning in higher education.

Brittney Mitchell

Brittney Mitchell, a second year Opticianry student and the I-Care Project Coordinator, shared her experience, “As students, our exposure to real-life situations is often limited, and it is only during co-op work terms that we encounter the complexities of customer service. Transitioning to a workplace environment can be challenging, as the fast-paced nature of the job often leaves little time for mentors to guide the students through every step. However, through the I-Care Project, we were able to actively engage with individuals in need, understanding their struggles and making a profound impact on their lives. It has been an eye-opening experience, both professionally and personally, and I am grateful for the opportunity to give back while gaining practical skills that will benefit my future career.”

Brittney’s testimony exemplifies how the I-Care Project equips students with real-world skills while also instilling a sense of empathy and compassion. Their dedication to addressing vision care needs and making a positive impact on the community reflects Seneca Polytechnic’s commitment to experiential learning and creating well-rounded professionals.

To learn more about the I-Care Project, visit senecacollege.ca/givingback

Click HERE for the press release.

Götti Bionic – Inspired by Nature

The idea is simple: a sustainable eyewear collection based on reduction and simplification. This extends from the material, construction, production location and packaging through to the well- thought-out concept, which can be customized to the desired size. All these factors serve the same aim, enabling sustainable and resource-saving glasses in keeping with the ethos of “slow eyewear.”

Featured model: BOWY col. sand

Distributed by Götti: www.gotti.ch

Transitions Appoints Sara Massicotte as Key Account Manager, Retail Canada

Transitions Optical has announced the appointment of Sara Massicotte to the Transitions Optical North America Sales Team as Key Account Manager, Retail Canada. In her new role, Sara’s primary responsibility will be contributing to the growth and development of Buying Groups, ILM Labs and National accounts through well-defined strategic sales and marketing plans.  

“Sara joins us with diverse skills, experience and passion that will be a great addition to the Transitions team,” Drew Smith, Sr. Director of North America Channels. “We’re lucky to have her on our team and look forward to her future success in driving growth within the key accounts within Canada, leveraging her expertise in creative sales and marketing initiatives.” 

Prior to joining Transitions Optical, Massicotte’s previous roles include Sales Consultant in the independent channel, Marketing Manager for key accounts at EssilorLuxottica and Account Manager at Procter & Gamble were she gained experience in managing distributors and retailers.

Click HERE for the full press release.

Mood Eyewear Launches New Collections from Barcelona in Canada

On Monday, May 29, Mood Eyewear invited its customers to a cocktail reception in downtown Montreal to celebrate the launch of their new collections from Barcelona in Canada: Visionario, Reflect and Le Parc.

A successful evening where Mood Eyewear welcomed more than a hundred guests, all eager to discover these new additions to the Mood eyewear portfolio.

Guests discovered the latest trendy sunwear and optical collections in terms of design, quality materials and all at a fair price.

André Bélanger, President of Mood Eyewear, says he is very happy that his team has unearthed these collections, whose design honours Barcelona’s reputation and will meet a need among eye care professionals for fashionable and affordable products.

The collections are already available in most parts of Canada from Mood sales representatives.

Source: Mood Eyewear

WestGroupe and Carl Zeiss Vision Canada Donate More Than $234,000 for OGS Through Their ValuePak Promotion

For seven consecutive years, WestGroupe and Carl Zeiss Vision Canada have donated a portion of the proceeds raised from its ValuePak frame and lens package—which includes Superflex® frames and synchrony® lenses—to Optometry Giving Sight (OGS). Through this ongoing promotion, the companies have raised more than $234,000 to date in cumulative funds for OGS, the only organization dedicated to eradicating uncorrected refractive error through the growth and expansion of optometry around the world.

With support from WestGroupe and Carl Zeiss Vision Canada—both of which are recognized as OGS Canadian Platinum Partners—OGS has been able to fund vital projects in areas of the world with little to no access to eye care, including providing necessary equipment to optometry students in Malawi, establishing a school of optometry in Vietnam, and helping underserved people in Canada receive eye exams and glasses.

“Broadening access to equitable eye care and raising awareness of the importance of healthy vision is at the core of everything that Optometry Giving Sight stands for,” said Lois Schoenbrun, Executive Director, OGS. “We are endlessly grateful for our partnerships with West Groupe and Carl Zeiss Vision, and what their ongoing support enables us to accomplish around the world.”

“We believe that giving back is not just a responsibility, but a privilege,” says Bryan Rossi, President, Carl Zeiss Vision Care, Canada. “Together, we have the power to make a positive impact on the lives of those in need, and it is our honor to extend a helping hand.”

In addition to their annual ValuePak contributions, WestGroupe and Carl Zeiss Vision Canada participate every year in Optometry Giving Sight’s World Sight Day Challenge, for which each Platinum Partner holds several fundraising events throughout the year and includes upper management involvement and support.

“Whether it’s through the ValuePak initiative with Carl Zeiss Vision or participating in the annual World Sight Day Challenge, we’ve always been a longstanding partner and supporter of OGS,” said Michael Suliteanu, President, WestGroupe. “It’s humbling to know that we’re playing a role in supporting the shared mission to provide access to eye care services and solutions to those most in need.”

Click HERE for the full press release.

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