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DACH Eyewear: A Story of Innovation and Craftsmanship

By Nick Saraev

Few places on the planet can be credited with the same impact, inspiration, and innovation as the DACH region.

With its unique combination of cultures, languages, and traditions, this area of Central Europe—comprising Germany (D), Austria (A), and Switzerland (CH)—has given birth to some of the world’s most iconic fashion and accessories trends. Eyewear is no exception.

Gutenberg’s Gift

Though eyeglasses had been invented in Italy during the 13th century, Germanic scholar Johannes Gutenberg’s masterpiece allowed for their mass production.

By 1440, Gutenberg introduced the world to the movable type printing press—the first machine capable of producing multiple copies of books and other documents quickly and inexpensively.

Introducing the written word to the masses drove demand for eyeglass frames and a surge in their popularity across Europe.

Excellence Is Not Optional

As they have done for centuries, inventors and artisans in the DACH region took up the challenge of creating practical, replicable eyewear. By the early 16th century, Nuremberg introduced the first metal frames, and Bavarian eyeglasses became the most sought-after style in Europe.

The region would not stop there. Over the following centuries, German and Swiss eyeglass makers would continue to innovate and refine their craftsmanship, producing some of the world’s finest lenses and frames.

From lightweight titanium spectacles to folding sunglasses with polarized lenses, DACH eyewear has gained a reputation for quality that is still unmatched today.

Can’t Help Falling in Love

In America, a young rock and roll singer named Elvis Presley would take the stage wearing an instantly recognizable pair of sunglasses known as the Nautic. The NEOSTYLE design would be shared by other trend-setting musicians like Ray Charles and become a worldwide fashion symbol.

The Nautic is still available today, proving that excellence in eyewear will not soon disappear in the DACH region.

The Work Continues

While NEOSTYLE, headquartered in Leonberg, continues to stand as a leader in the space, more and more brands from Germany, Switzerland, and Austria have emerged as trend-setting innovators. All of them have a common goal: to create fashionable, functional, stylish, and comfortable eyewear.

Silhouette

“Made in Austria” is not just a regulatory stamp for Silhouette but a commitment. The company is dedicated to producing high-quality eyewear while providing stable employment and a safe environment for its employees.

Silhouette has been at the forefront of eyewear innovation since its founding in 1964, pioneering rimless lenses and creating some of the most comfortable glasses on the market.

OWP

Optische Werke Passau (OWP) was founded in 1947 by Hans Strätz and Franz Fremuth, focusing on making the perfect set of eyewear. Over the decades, it has become a world leader in design and craftsmanship, producing some of the most beautiful and functional glasses.

After licensing their Mexx brand for years, it was brought back under the OWP roof in 2017 and continues to produce some of the highest-quality frames on the market.

The brand offers a contest for aspiring designers, giving them a chance to show the world their unique vision.

ic! berlin

Attitude. That’s what ic! berlin is all about. The company admits that heritage is not what makes Berlin special. “Anyone can belong here,” but the freedom of expression makes the city so unique.

Founded in 1996, the company has quickly become known for blending innovative design elements with hand-crafted construction and German engineering. They are constantly pushing the boundaries of eyewear design, and their frames can be seen on the faces of trendsetters worldwide.

Frost

A true German love story, Marion Frost began designing frames when her husband Paris couldn’t find anything he liked. The two have been on the cutting edge of fashion and style ever since, creating unique designs that can’t be replicated anywhere else.

Focusing on sustainability and long-lasting materials, Frost is the perfect example of a DACH eyewear brand that combines modern fashion with traditional craftsmanship.

RAEN

First developed on the west coast of America by Californian beachgoers, RAEN has grown roots in the DACH region to provide stylish eyewear to all of Europe. The company attempts to bridge the gap from high fashion to everyday style with its wide range of frames, lenses, and colours—each handmade by experienced artisans.

Neverending Brilliance

The history of eyewear in the DACH region has been constant innovation and craftsmanship. This area of Central Europe continues to be a leader in developing stylish yet functional frames and lenses that are unparalleled in quality.

Whether you’re dispensing to trend-setting musicians or just everyday fashionistas, keep an eye out for the latest offerings from Germany, Austria, and Switzerland—you won’t be disappointed!

Read Nick Saraev’ article in the May-June issue of Optik Magazine!

EssilorLuxottica and WSPOS Join Forces to Advance Knowledge and Education of Myopia Management

EssilorLuxottica

Thanks to their partnership, the World Society of Paediatric Ophthalmology and Strabismus (WSPOS) independent medical education program content on myopia management is now fully available on EssilorLuxottica’s open-learning platform, Leonardo.

This year, the program also features a digital supplement, three e-learning modules and three 60-minute webinars, which will also be available on Leonardo.

EssilorLuxottica has partnered with WSPOS every year since 2020 in a commitment to share knowledge and insights on myopia control interventions such as Essilor Stellest, actively participating in their annual congresses and sub-speciality days. EssilorLuxottica is also a gold-level supporter of the WSPOS independent medical education program.

“We are pleased to continue our long-standing partnership with WSPOS, an organization that shares our vision to contribute to better vision for children. As part of our partnership to advance myopia education, the WSPOS medical education program content on myopia management is available globally for eye care professionals through our learning platform, Leonardo,” said Olga Prenat, Head, Medical and Professional Affairs and Vision Care Education, EssilorLuxottica.

Dr. Ken K. Nischal, WSPOS Co-founder and Division Chief, Pediatric Ophthalmology, Strabismus, and Adult Motility, Professor of Ophthalmology at the University of Pittsburgh, School of Medicine, said: “Myopia management is an extremely important component of WSPOS’s public health initiatives, and we are delighted to have support from EssilorLuxottica for our Myopia IME.”

Click HERE for the full press release.

Developing Long-term Eye Care Where It’s Needed Most: Nicaragua

Optometry Giving Sight and VOSH International played a leading role in developing an optometry school at the National Autonomous University in Managua, Nicaragua (UNAN). The five-year program graduated its first class in 2016 and produces approximately 30 new eye care professionals each year, with more than 220 educated to date. These graduates each care for approximately 4,000 people annually, providing nearly 900,000 more eye exams per year to the area.

Learn more HERE.

ZEISS MyoCare now available in Canada

From June 2023, ZEISS MyoCare as the first age-related myopia management lens solution now is available in Canada. Years of research show that prevalences differ and the risks associated with progressive myopia require specific solutions for different target groups. The new ZEISS MyoCare lenses will become an essential building block in the management of progressive myopia.

Both myopia and progressive myopia are affecting more and more people worldwide. This has led to a big effort by industry and optometry experts to expand diagnostic and management options. With a projected prevalence of 50 percent of the world’s population by 2050*.

ZEISS is therefore combining more than ten years of extensive experience with progressive and high myopia in Asia with scientifically-based findings to offer effective, specific myopia management solutions in Europe as well.

ZEISS MyoCare lenses: Efficacy and relaxed, good vision in one lens     

Various methods have been developed and tested for managing the progression of myopia, including eyeglasses, contact lenses, and eye drops. ZEISS focuses on comprehensive myopia management, of which innovative spectacle lenses are an important component. ZEISS MyoCare is a new, clinically-proven, effective spectacle lens design that incorporates more than ten years of ZEISS myopia management practice, including special spectacle lenses and scientific insights into the use of contact lenses in orthokeratology.

The latest generation of myopia spectacle lenses uses microstructures to create a simultaneous competing defocus in the peripheral areas. Around the center of the lens with far distance correction, the functional zone incorporates almost invisible concentric circles with alternating defocus and correction zones expanding towards the periphery of the lens. The peripheral defocus which is achieved in this way has been shown to effectively delay the growth of the eye’s length beyond that which is physiologically normal, thus slowing down the progression of myopia.

Together with a leading myopia management institute, Wenzhou Medical University Eye Hospital WMU, China, ZEISS tested different design variants. The MyoCare design, as the most promising of the tested designs, is patented as “Cylindrical Annular Refractive Elements” or C.A.R.E. Technology. To avoid hyperopic defocus for all directions of gaze, ZEISS MyoCare uses a second, innovative technology: ClearFocus optimizes the free-form back of the lens point by point.

ZEISS MyoCare is being tested together with various clinical partners in randomized clinical studies involving more than 1,000 children. The first 12-month interim results of a long-term study with Wenzhou Medical University Eye Hospital demonstrate evidence of efficacy through an absolute reduction in myopia progression in line with study expectations.

“Progressive myopia requires a particularly high sense of responsibility because its professional management sets the course for vision as an essential prerequisite for children’s development,” says Dr. Ohlendorf. Research and collaboration with universities and other international scientific institutions and eye clinics will therefore continue to be an essential part of ZEISS’s efforts in making further developments in myopia management.

To find this optimum balance, we tested more than a dozen prototypes with varying combinations of lens design parameters in a kind of pre-clinical study together with the Wenzhou Medical University Eye Hospital: we first tested the subjective wearability and visual performance with myopic test wearers. The most promising prototypes were then handed out to a small cohort of Chinese children to test the lens prototypes in a real-life wearer trial. The children wore the test lenses for several days in their daily life and again, wearability and visual acuity was assessed to evaluate the subjective visual performance of the lens designs. Based on this evaluation, the prototypes with the optimal combination of vision correction, wearability, and adaptation plus the highest ratings of satisfaction and that were overall most promising with regards to their clinical efficacy were selected for clinical testing in the RCT. These two lens design variants, ZEISS MyoCare and ZEISS MyoCare S representing a harder and a softer version of the ZEISS MyoCare lens design received likewise good evaluations in pre-clinical testing and were therefore subjected to assess their safety and effectiveness in the clinical trials.

ZEISS has launched its first-ever, age-related myopia management lens solution. ZEISS MyoCare lenses are recommended for children younger than 10 years of age and ZEISS MyoCare S lenses are recommended for children age 10 years and older.

ZEISS MyoCare and MyoCare S lenses are the first age-related myopia management lens solution available with ZEISS  Premium coatings, and  ZEISS UVProtect Technology for full UV protection.** Which is an enhancement of the portfolio and our unwavering commitment to research and development” explains Bryan Rossi, the President of Zeiss Vision Care Canada.

To learn more, click HERE

Click HERE for the press release.

This post is sponsored by ZEISS Canada.

*Correction: Regarding myopia prevalence we corrected the reference year into 2050. **Not all products are available in all markets.

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