Boasting elegance and sophistication, SI-5028 is a beautifully designed modified round frame. Crafted entirely from Titanium, it is both lightweight and hypoallergenic. Clean and sleek, its elevated design features stunning cut-outs and twisted temples, a true hallmark of Stepper’s DNA.
Distributed by: www.westgroupe.com
Two recently presented studies provide additional evidence to support why more than 175,000 age-appropriate children worldwide are successfully wearing CooperVision MiSight® 1 day soft contact lenses for myopia control. New research focused on distance vision and image quality complements the international, multi-site, seven-year clinical trial that demonstrated sustained slowing of eye growth and evidence indicates that there is no rebound effect for the innovative intervention.
“With myopia management now the standard of care in Canada, it’s critical that children have an outstanding first experience when receiving treatment. CooperVision has proven MiSight® 1 day’s effectiveness of slowing the progression of myopia through unequaled long-term research. Now we are giving eye care professionals even more prescribing confidence by reinforcing its visual performance,” said Elizabeth Lumb, BSc (Hons) MCOptom, FBCLA, Director of Global Professional Affairs, Myopia Management, CooperVision.
Short Term Visual Performance of Two Myopia Control Soft Contact Lenses (Guthrie S., et al.) enrolled 26 neophyte children ages 8-15 in a double masked, single visit, non-dispensing trial where MiSight® 1 day and ACUVUE® Abiliti™ 1-Day lenses were fit and worn contralaterally for one hour in randomized eyes. Children in MiSight® 1 day rated their subjective vision distance as significantly higher and showed significantly better distance visual acuity. Among children who expressed a lens preference based on vision, more than 90% chose MiSight® 1 day. Managed by the Centre for Ocular Research & Education (CORE), the study was presented at the 2023 BCLA Clinical Conference & Exhibition.
A separate study examined the optical designs of the same two lenses to better understand clinical reports of MiSight® 1 day’s superior image quality. Image Quality Characterization of Myopia Control Contact Lens Designs (Richards J., et al.) computed point spread functions, image quality, and simulated retinal images for a model young eye for a range of pupil sizes. Researchers found that the combined effects of the blur circles from ACUVUE® Abiliti™ 1-Day’s central +10D coaxial zone and its non-coaxial rings introduced image degradation across the entire pupil range.The MiSight® 1 day lens, which is designed with a dedicated, clear vision central zone, ensures high image quality. The investigation was conducted by Indiana University and presented at the 2023 Association for Research in Vision and Ophthalmology (ARVO) Annual Meeting.
MiSight® 1 day is the first and only soft contact lens approved by the U.S. FDA and China NMPA to slow the progression of myopia in children aged 8-12 at the initiation of treatment. CooperVision also offers a range of orthokeratology designs and spectacles with Diffusion Optics Technology™ for myopia management, which are currently available in select markets.
Click HERE for the full press release and references.
Ray-Ban and Ferrari join forces once again to create classic styles inspired by premium details of the legendary F1 car. Featuring innovative, state-of-the-art racing materials and Scuderia Ferrari design, the collection brings a touch of elegance to casual shapes with double bridge constructions, premium carbon fiber aviator, bold car inspired details and new dedicated temples.
The Ray-Ban for Scuderia partnership has continued to reinforce Ray-Ban’s positioning as the eyewear brand of Formula 1 through North American a Miami activation in May and now Montreal for the upcoming Grand Prix. They will celebrate the partnership through a consumer activation showcasing the collection on Peel St during race week.
Ray-Ban has secured a container in partnership with New Look Vision Group that features two high-fidelity racing simulators where guests can race each other in real time. Each day, a grand prize will be awarded to the fastest driver of the day while all attendees are encouraged to view and shop the full collection in the booth.
Join the team on Friday, June 16 to view the event and see how leveraging the sponsorship creates a uniquely powerful market position that generates excitement through all Canadian accounts open to the collection.
SAINZ AND LECLERC RACE THE MONTREAL GRAND PRIX ON JUNE 18TH!
Montreal, QC – Location: Corner of Peel Street and Sainte-Catherine Street West
Date: June 15– 18
Click HERE for the full press release.
Transitions Academy 2023 brought together over 1,100 industry experts from 50 countries around the world at the J.W. Marriott Grande Lakes in Orlando, Fla. The three-day event themed “Lights on Tomorrow” provided industry professionals with the opportunity to expand their knowledge through expert presentations, inspiring guest speakers, and Transitions® product and professional development workshops. The winners of the 2022 Transitions Innovation Awards were also announced during the event.
“Transitions Academy is always such an inspirational, high energy and happy moment bringing together forever fans and first timers from all over the world,” said Chrystel Barranger, president, Transitions Optical, and EssilorLuxottica Professional Solutions EMEA. “Today, the change acceleration is so fast, the tech disruption is so impressive that we wonder what tomorrow will be made of. That’s why we have chosen to put a light on tomorrow, to see the possibility and best foresee our next moves.”
Transitions and industry experts shined “Lights on Tomorrow” exploring the latest in the science of light, new color attitude, style avant-garde with the perfect pair, the future of phygital technology and learning and focused eyes on the planet and sustainability. Other speakers included:
Throughout the two days, breakout courses were offered including:
Monday’s session concluded with a keynote “Light the Future: The Age of Infinity,” from disruption strategist Shawn Kanungo. Kanungo provided an optimistic roadmap for the future. He explored how we can take unexpected approaches to innovation, leveraging it to transform the way we communicate, collaborate, and revolutionize our industry.
Transitions Academy opened Tuesday morning with Chrystel Barranger hosting a talk with industry leaders including:
Anne-Sophie Carena, brand director, Global Marketing, Transitions and Rose Harris, senior director, North America Marketing, Transitions continued the general session by sharing key consumer and eyecare insights, showing how Transitions can be a strong partner to unleash the endless possibilities of the future.
Jacob Mann, director, National Retail Sales North America, Transitions, along with Transitions Academy host Miriam Isa, brought those insights into focus with personal stories and best practices from eyecare professionals from around the world in a talk show session “Lights On You,” featuring:
Tuesday’s curriculum concluded with a keynote from Michelle Poler, entrepreneur, brand strategist, author and founder of Hello Fears. Poler’s keynote, “Fear Less, Do More,” changed perceptions of fear and inspired action by learning how to prioritize and negotiate with our needs. Later that evening, Drew Smith, senior director, North America Channels Transitions and Miriam Isa lead the 2022 Transitions Innovation Awards ceremony, where the winners were announced.
Click HERE for the press release.
By Dr. Trevor Miranda, OD
The modern consumer is egocentric. By that, I mean that they generally make purchases based on what is best for them, not what is best for the retailer.
A wise Optical Owner once told me that I wasn’t magic! How dare he dash my dreams of one day becoming a magician?! “You can’t make people buy from you.” He continued, “people will buy if they think it’s in their best interest to buy from you, so go ahead and take your shot by making your pitch.”
The Current Reality
Today’s contact lens consumer is bombarded with online offers to purchase contact lenses directly. Clearly Contacts and other online retailers invest heavily to attract your contact lens patient into their online channel. At Kits, the online retailer’s fastest growing retail segment is a contact lens subscription that is taking your patient out of your purchasing channel for an average of 10 years (extrapolated based on European stats). Canadian studies have shown that a contact lens patient makes 2.9 purchases per year. Is this consumer using their friendly neighbourhood ECP, a convenient Big Box store, or online retailer to fulfill these purchases? Another industry statistic shows that less than 25% of patients in an optometrist office purchase annual supplies of contact lenses and the redemption rate of massive consumer rebates is less than 50%.
Contact Lens Pricing Strategies:
The Annual Supply: Many contact lens companies offer rebates and train our teams to recommend annual supplies of contact lenses. This allows the consumer to tap into “the lowest price after rebate.” There are quite a few flaws in this strategy:
Per Box Pricing: The easiest way for a consumer to understand and compare pricing is on a per box basis. It is challenging for ECPs to flat price per box because of better incentives to sell larger amounts resulting in better pricing to the owners and thus better profit margins. There are, however, ways to implement this strategy in a way that is staff and consumer friendly:
Subscription: Studies have shown that many Canadians view contact lenses as an unaffordable luxury purchase. The sticker price keeps them from taking the plunge into full time contact lens wear. The world has moved to subscription: Services such as Netflix, gym memberships, wine clubs and, I have even heard of subscription toilet paper, are now the norm and accepted by the modern-day consumer. This allows contacts lens purchases to be considered as “sunk costs” thus making available money to purchase other items such as sunglasses or multiple pairs of glasses. Here are some advantages of subscription contact lenses:
Web Stores: The pandemic drove many ECPs to develop an e-commerce strategy. While allowing the convenience of shopping at your clinic/store 24/7 is great, it has also led to some unintended consequences for some offices. Here are some e-commerce tips:
The Secret Sauce:
Keys to Successful Contact lens Sales:
Good luck prescribing contact lenses and retaining your patients!
Check out Dr. Miranda’s article in the May-June issue of Optik Magazine!
Etnia Barcelona’s Cartoon Collection revives the magic of comics and translates it into the world of glasses, inviting the little ones to express their personality, creativity, and uniqueness through fun shapes and vibrant colours.
Learn More
Learn how to incorporate vision therapy into your clinic, from selecting equipment to training staff, ensuring comprehensive patient care and expanding your practice.
Read more
As always, lool demonstrates its leadership in technology, offering a collection where luxury and details coexist with comfort, lightweight (8g), excellent flexible properties and high durability.
Read more
Embrace children's unique styles in eyewear selection with a custom approach, ensuring confidence, comfort, and individuality in their first pair of eyeglasses.
Read more
Each year the American Academy of Optometry (AAO) recognizes distinguished individuals who have made countless important contributions to advancing the profession of optometry.
Read more
Etnia Barcelona’s Cartoon Collection revives the magic of comics and translates it into the world of glasses, inviting the little ones to express their personality, creativity, and uniqueness through fun shapes and vibrant colours.
Learn More Learn how to incorporate vision therapy into your clinic, from selecting equipment to training staff, ensuring comprehensive patient care and expanding your practice.
Read More As always, lool demonstrates its leadership in technology, offering a collection where luxury and details coexist with comfort, lightweight (8g), excellent flexible properties and high durability.
Read More Embrace children's unique styles in eyewear selection with a custom approach, ensuring confidence, comfort, and individuality in their first pair of eyeglasses.
Read More Each year the American Academy of Optometry (AAO) recognizes distinguished individuals who have made countless important contributions to advancing the profession of optometry.
Read More
Etnia Barcelona’s Cartoon Collection revives the magic of comics and translates it into the world of glasses, inviting the little ones to express their personality, creativity, and uniqueness through fun shapes and vibrant colours.
Learn More Learn how to incorporate vision therapy into your clinic, from selecting equipment to training staff, ensuring comprehensive patient care and expanding your practice.
Read more As always, lool demonstrates its leadership in technology, offering a collection where luxury and details coexist with comfort, lightweight (8g), excellent flexible properties and high durability.
Read more Embrace children's unique styles in eyewear selection with a custom approach, ensuring confidence, comfort, and individuality in their first pair of eyeglasses.
Read more Each year the American Academy of Optometry (AAO) recognizes distinguished individuals who have made countless important contributions to advancing the profession of optometry.
Read more Etnia Barcelona’s Cartoon Collection revives the magic of comics and translates it into the world of glasses, inviting the little ones to express their personality, creativity, and uniqueness through fun shapes and vibrant colours.
Learn More Learn how to incorporate vision therapy into your clinic, from selecting equipment to training staff, ensuring comprehensive patient care and expanding your practice.
Read more As always, lool demonstrates its leadership in technology, offering a collection where luxury and details coexist with comfort, lightweight (8g), excellent flexible properties and high durability.
Read more Embrace children's unique styles in eyewear selection with a custom approach, ensuring confidence, comfort, and individuality in their first pair of eyeglasses.
Read more Each year the American Academy of Optometry (AAO) recognizes distinguished individuals who have made countless important contributions to advancing the profession of optometry.
Read more