IMAGINEM Makes Debut

A New Optical Omni-Channel Brand Celebrates the World of Independent Eyewear

IMAGINEM, derived from the Latin word for image, is a new global omni-channel media brand that captures the creativity and daring reflected in the...

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FYidoctors Merges with Bobcaygeon Eye Care

FYidoctors announced its latest clinic merger with the addition of Bobcaygeon Eye Care in Central Ontario Nestled in the community of Bobcaygeon on...

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Europa Eyewear Forms Strategic Alliance with BIHOCL

Europa Eyewear announces a strategic alliance with BIHOCL (bio-sel) making it possible for Canadian ECPs to offer their patients the purest form...

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An Early Adopter Partnership: Lessons Learned & Shared

Dr Christian Nanini was aware of IRIS from their home province of Quebec IRIS clinics had developed a forward-thinking, profitable business model...

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How do you sell Multiple pairs?

What’s the Best Approach to Multiple Pair Sales?

In a pre-COVID survey by VuePoint, respondents indicate that vast majority of ECPs use visual function requirements to attempt to sell multiple...

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