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DACH Eyewear: A Story of Innovation and Craftsmanship
Monday, June 19 2023 | 09 h 37 min | Optik Magazine
By Nick Saraev Few places on the planet can be credited with the same impact, inspiration, and innovation as the DACH region With its unique...
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Contact Lens Pricing Strategies for Today’s Consumer
Monday, June 12 2023 | 09 h 03 min | Optik Magazine, Practice Management
By Dr Trevor Miranda, OD The modern consumer is egocentric By that, I mean that they generally make purchases based on what is best for them, not...
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A Shady Past: The History of Sunglasses
Thursday, June 8 2023 | 08 h 49 min | Optik Magazine
By Sarah Bureau, RO The earliest known sunglasses were crafted by the Inuit people by carving a slit into a piece of bone and fastening it...
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Anatomy of Eyewear: The Earth’s Bounty, an Exploration of Sustainable Eyewear
Friday, May 26 2023 | 08 h 19 min | Optik Magazine
By Sarah Bureau, RO The majority of frames available in your average dispensary will be made from one of two materials, metal or a form of...
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Tips on Building a Winning Sunwear Portfolio
Monday, May 22 2023 | 08 h 41 min | Optik Magazine
By Valerie LerouxIn Canada, spectacle lenses accounted for more than 40% of sales in 2022 while sunglasses represented 15% of revenues While...
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