Gemma Gibb standing in front of a tradeshow booth for the Optical Group.

Rockstar Road Warriors: Optical Road Warriors: Inspiring Optical Career Transitions

Friday, January 17 2025 | 08 h 28 min | Practice Management

By Suzanne Sendel In the dynamic world of optical careers, few stories are as inspiring as those of Gemma Gibb and Ruby Lauret These dedicated...

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Illustration of a woman standing on an upward-pointing arrow, with clouds in the background. The image has been cropped above the woman's waist.

Visionary Women: Leaders in Eyewear & Eye Care

Friday, January 3 2025 | 08 h 47 min | Practice Management

By Shan Khan, RO In this and subsequent issues, Optik spotlights remarkable women leaders shaping the future of our industry Their diverse...

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Kim Manias headshot, close up.

Visionary Women: Leaders in Eyewear and Eye Care

Friday, November 29 2024 | 08 h 54 min | Practice Management

by Shan Khan, RO In this issue, Optik spotlights two more remarkable women shaping the future of eye care in our industry Join us as we explore...

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Two different optical store displays, side-by-side, with a red arrow graphic overlaid.

Quantity vs Frame Quality

Monday, November 4 2024 | 07 h 19 min | Practice Management

By Sarah Bureau, RO How Choosing Low Quality Can Cost You More The world of Opticianry has a place for everyone and their preferred marketing...

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Image representing eye-care recruitment: lose-up photograph of a row of "meeple" game pieces; a hand has selected one piece and a smiley face is super-imosed over that piece.

Seeing Beyond the Crisis: A Strategic Vision for Eye Care Recruitment

Tuesday, April 16 2024 | 08 h 30 min | Practice Management

By Tim Brennan The eye care industry, a nexus of health, style, and innovation, is at a critical juncture Despite being a field ripe with...

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