A Child’s Eyes: A Profile on Danielle Crull and Truffles the Kitty

By Sarah Bureau, RO If you’ve spent any time on the Opticians on Facebook page, you will have undoubtedly heard of Truffles the Kitty, the...

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Myopia Control with Contact Lenses: Protecting the Vision of the Future

By Dr Chau-Minh Phan While on the surface, myopia may seem like an inconvenience that can be effectively managed with spectacles or contact...

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Combating Avoidance Coping

By Dr Trevor Miranda In life and at work, we can often think it is easier not to think of something to avoid having to use the scarce resources...

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From Surviving to Thriving

By Dr Wynn Nguyen-Le “Differentiate or Die” That was the title of the book I saw when I first opened my locker on my first day of...

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Contact Lens Pricing Strategies for Today’s Consumer

By Dr Trevor Miranda, OD The modern consumer is egocentric By that, I mean that they generally make purchases based on what is best for them, not...

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