Contact Lens Pricing Strategies for Today’s Consumer
Monday, June 12 2023 | 09 h 03 min | Optik Magazine, Practice Management
By Dr Trevor Miranda, OD The modern consumer is egocentric By that, I mean that they generally make purchases based on what is best for them, not...
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Plastic Plus: Defiantly Independent, Proudly Made in Canada
Friday, October 5 2018 | 08 h 30 min | Optik Magazine, Practice Management
By Mark B Matthews Plastic Plus is the largest Independent Optical lab in Canada by far Plastic Plus owner Paul Faibish provided Optik with a lab...
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Optik Special Edition – Focus on Contacts now Online!
Monday, August 28 2017 | 00 h 00 min | News, Practice Management, Vision Science & Research
The newest Optik digital supplement focused on the latest contact lens technology trends and practice building advice is now available Features in...
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Lens Technology not Fashion Driving Multiple Pair Sales
Thursday, January 28 2016 | 00 h 00 min | Practice Management
Can new specialized lenses alone drive real market growth By Mark B Mathews A December survey of Canadian ECPs conducted by VuePoint indicates...
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Seven Expert Tips to Getting the Best Lease
Wednesday, September 2 2015 | 00 h 00 min | Practice Management
By Tom Bollum Negotiating a lease is not something that you’ll do very often Prepare for the discussion and take heed of the following seven tips...
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