The CHEC Announces the Successful Completion of the 2018 www.ThinkAboutYourEyes.ca Integrated Marketing Pilot Project

After analyzing how successful the ThinkAboutYourEyes integrated marketing and awareness campaign has positively influenced Americans, the Council...

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SILMO Shows Its Difference

As the saying goes, “If it isn’t broken, don’t fix it” SILMO Paris 2019 is currently being prepared behind the scenes, including all the...

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New ZEISS Ordering Platform Supports Launch of New Product Lines

Carl Zeiss Vision Canada announced the launch of a new online lens ordering platform for eye care professionals providing an enhanced portfolio of...

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Carrera Hits the Race Track and Presents the New Ad Campaign

Carrera launches the new SS19 communications campaign and collection at an exclusive event held directly on the race track The Safety Center in...

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Transitions Launches Refreshed Website Exclusive to Canadian ECPs

Transitions Optical has unveiled an updated website exclusively for Canadian eye care professionals—with access to educational tools, marketing...

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