Transitions Names Sheena Taff as the Winner of the 2018 Best in Marketing Award

Transitions Optical honored Sheena Taff, optician at Roberts & Brown Opticians, with the 2018 Best in Marketing title, a category of the...

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Transitions Names Costco Optical Winner of the 2018 Canadian Retailer of the Year Award

Transitions Optical honored Costco Optical with the 2018 Canadian Retailer of the Year title, a category of the Transitions Innovation Awards...

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Experience Trendsetting Eyewear Retail Locations with Vision Expo’s New Guided Store Tours

Vision Expo East and Retail Store Tours™ are proud to introduce exclusively curated guided retail store tours available to attendees from...

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Transitions Style COLORS Exceed 2018 Sales Expectations

In 2017, the Transitions Academy presentation made a major pivot, positioning the brand as young, hip and stylish– no longer Grandfathers’...

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2nd Annual Canadian Frame Study Reveals Opportunities and Threats

The results of the second annual Canadian Frame Market internet study, jointly conducted by VuePoint IDS and Jobson Optical Research are now...

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