News

The CHEC Announces the Successful Completion of the 2018 www.ThinkAboutYourEyes.ca Integrated Marketing Pilot Project

After analyzing how successful the ThinkAboutYourEyes integrated marketing and awareness campaign has positively influenced Americans, the Council for Healthy Eyes Canada (CHEC) was created through a collaboration between eye care professionals and industry in early 2018.

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Celebrate 20 Years TMA: The New Silhouette Sun Special Edition

Premium eyewear manufacturer Silhouette is celebrating the 20th birthday of its rimless classic, the iconic Titan Minimal Art (TMA) with 4 limited edition sunglass styles.

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SILMO Shows Its Difference

SILMO’s ambition has always been to be more than just a professional trade fair.

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Mysterious Australian Aboriginal Art is Transformed into Canadian Eyewear

The natural beauty of the Pacific Northwest as interpreted by First Nations’ artists has been the foundation of the AYA collection by Claudia...

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New ZEISS Ordering Platform Supports Launch of New Product Lines

An enhanced portfolio of ZEISS FSV lenses and ZEISS Lens Wipes is now available through a new online ordering system.

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Carrera Hits the Race Track and Presents the New Ad Campaign

Carrera launches the new SS19 communications campaign and collection at an exclusive event held directly on the race track.

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OWP Men: Pure Titanium Meets Aluminium

Clearly men’s business: a powerful, elegant pure titanium nylor front gives style 8754 its defined masculine look.

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Transitions Launches Refreshed Website Exclusive to Canadian ECPs

Transitions Optical has unveiled an updated website exclusively for Canadian eye care professionals.

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Silmo Academy Supports for a Research Project in the Optical and Vision Science Field

SILMO Academy has set itself the goal of supporting professionals working in ophthalmic optics in their quest for excellence by proposing workshops and a scientific symposium where they can enhance their knowledge and share ideas with experts from every field.

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New CooperVision Report on 1-Day Silicone Hydrogel Contact Lenses

A new CooperVision report shows significant differences between professional practice and consumer expectations.

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