News

Embracing a Child’s Individualism: A Custom Approach to Dispensing

Embrace children's unique styles in eyewear selection with a custom approach, ensuring confidence, comfort, and individuality in their first pair of eyeglasses.

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AAO Announces 2024 Award Recipients

Each year the American Academy of Optometry (AAO) recognizes distinguished individuals who have made countless important contributions to advancing the profession of optometry.

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Transitions® Showcases Gen S at Festival d’été de Quebec

Transitions® showcased Gen STM at the Festival d'été de Québec from July 4 to July 14. Located on Grande Allée, the booth featured an eye-catching setup that attracted festivalgoers eager to explore the offerings.

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Turboflex KIDS: Built with Kids in Mind

Being playful is part of being a kid, which is why Turboflex KIDS frames are perfect to withstand kids’ day to day lives.

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Optometry Giving Sight Launches New Year-Round Giving Campaign

TEAM OGS Now Available for Optometry Practices

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Visionario’s “Breaking News” Campaign: A Tribute to Sunglasses

The Vergara model is from the Essentials collection. This frame is made of cellulose acetate and the lenses offer 100% UVA and UVB protection.

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Lacoste Keeps It Cool and Fresh

The Lacoste model L6024S (col. ROSE) is an oval female style with sporty vibes and a casual look.

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Introducing Ray-Ban® Change, Powered by Transitions®

The innovation continues with the launch of Ray-Ban® Change, a light-responsive frame, powered by Transitions® and now a Red Dot Award winner in the Prescription category.

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Newly formed United Opticians Association Creates a Voice for US Opticians

The American Board of Opticianry (ABO) & National Contact Lens Examiners (NCLE) and National Federation of Opticianry Schools (NFOS) announce the formation of the United Opticians Association (UOA),

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Millions of Americans Experience Dry Eye Symptoms, Yet New National Survey Shows Sufferers Struggle to Find Relief

New Online Resource, KnowYourDryEye.com, Aims to Increase Awareness and Education

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