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ZEISS MyoCare now available in Canada

From June 2023, ZEISS MyoCare as the first age-related myopia management lens solution now is available in Canada. Years of research show that prevalences differ and the risks associated with progressive myopia require specific solutions for different target groups. The new ZEISS MyoCare lenses will become an essential building block in the management of progressive myopia.

Both myopia and progressive myopia are affecting more and more people worldwide. This has led to a big effort by industry and optometry experts to expand diagnostic and management options. With a projected prevalence of 50 percent of the world’s population by 2050*.

ZEISS is therefore combining more than ten years of extensive experience with progressive and high myopia in Asia with scientifically-based findings to offer effective, specific myopia management solutions in Europe as well.

ZEISS MyoCare lenses: Efficacy and relaxed, good vision in one lens     

Various methods have been developed and tested for managing the progression of myopia, including eyeglasses, contact lenses, and eye drops. ZEISS focuses on comprehensive myopia management, of which innovative spectacle lenses are an important component. ZEISS MyoCare is a new, clinically-proven, effective spectacle lens design that incorporates more than ten years of ZEISS myopia management practice, including special spectacle lenses and scientific insights into the use of contact lenses in orthokeratology.

The latest generation of myopia spectacle lenses uses microstructures to create a simultaneous competing defocus in the peripheral areas. Around the center of the lens with far distance correction, the functional zone incorporates almost invisible concentric circles with alternating defocus and correction zones expanding towards the periphery of the lens. The peripheral defocus which is achieved in this way has been shown to effectively delay the growth of the eye’s length beyond that which is physiologically normal, thus slowing down the progression of myopia.

Together with a leading myopia management institute, Wenzhou Medical University Eye Hospital WMU, China, ZEISS tested different design variants. The MyoCare design, as the most promising of the tested designs, is patented as “Cylindrical Annular Refractive Elements” or C.A.R.E. Technology. To avoid hyperopic defocus for all directions of gaze, ZEISS MyoCare uses a second, innovative technology: ClearFocus optimizes the free-form back of the lens point by point.

ZEISS MyoCare is being tested together with various clinical partners in randomized clinical studies involving more than 1,000 children. The first 12-month interim results of a long-term study with Wenzhou Medical University Eye Hospital demonstrate evidence of efficacy through an absolute reduction in myopia progression in line with study expectations.

“Progressive myopia requires a particularly high sense of responsibility because its professional management sets the course for vision as an essential prerequisite for children’s development,” says Dr. Ohlendorf. Research and collaboration with universities and other international scientific institutions and eye clinics will therefore continue to be an essential part of ZEISS’s efforts in making further developments in myopia management.

To find this optimum balance, we tested more than a dozen prototypes with varying combinations of lens design parameters in a kind of pre-clinical study together with the Wenzhou Medical University Eye Hospital: we first tested the subjective wearability and visual performance with myopic test wearers. The most promising prototypes were then handed out to a small cohort of Chinese children to test the lens prototypes in a real-life wearer trial. The children wore the test lenses for several days in their daily life and again, wearability and visual acuity was assessed to evaluate the subjective visual performance of the lens designs. Based on this evaluation, the prototypes with the optimal combination of vision correction, wearability, and adaptation plus the highest ratings of satisfaction and that were overall most promising with regards to their clinical efficacy were selected for clinical testing in the RCT. These two lens design variants, ZEISS MyoCare and ZEISS MyoCare S representing a harder and a softer version of the ZEISS MyoCare lens design received likewise good evaluations in pre-clinical testing and were therefore subjected to assess their safety and effectiveness in the clinical trials.

ZEISS has launched its first-ever, age-related myopia management lens solution. ZEISS MyoCare lenses are recommended for children younger than 10 years of age and ZEISS MyoCare S lenses are recommended for children age 10 years and older.

ZEISS MyoCare and MyoCare S lenses are the first age-related myopia management lens solution available with ZEISS  Premium coatings, and  ZEISS UVProtect Technology for full UV protection.** Which is an enhancement of the portfolio and our unwavering commitment to research and development” explains Bryan Rossi, the President of Zeiss Vision Care Canada.

To learn more, click HERE

Click HERE for the press release.

This post is sponsored by ZEISS Canada.

*Correction: Regarding myopia prevalence we corrected the reference year into 2050. **Not all products are available in all markets.

New Studies Show Superior Distance Vision & Image Quality Performance of CooperVision MiSight® 1 day for Myopia Control

Two recently presented studies provide additional evidence to support why more than 175,000 age-appropriate children worldwide are successfully wearing CooperVision MiSight® 1 day soft contact lenses for myopia control. New research focused on distance vision and image quality complements the international, multi-site, seven-year clinical trial that demonstrated sustained slowing of eye growth and evidence indicates that there is no rebound effect for the innovative intervention.

“With myopia management now the standard of care in Canada, it’s critical that children have an outstanding first experience when receiving treatment. CooperVision has proven MiSight® 1 day’s effectiveness of slowing the progression of myopia through unequaled long-term research. Now we are giving eye care professionals even more prescribing confidence by reinforcing its visual performance,” said Elizabeth Lumb, BSc (Hons) MCOptom, FBCLA, Director of Global Professional Affairs, Myopia Management, CooperVision.

Short Term Visual Performance of Two Myopia Control Soft Contact Lenses (Guthrie S., et al.) enrolled 26 neophyte children ages 8-15 in a double masked, single visit, non-dispensing trial where MiSight® 1 day and ACUVUE® Abiliti 1-Day lenses were fit and worn contralaterally for one hour in randomized eyes. Children in MiSight® 1 day rated their subjective vision distance as significantly higher and showed significantly better distance visual acuity. Among children who expressed a lens preference based on vision, more than 90% chose MiSight® 1 day. Managed by the Centre for Ocular Research & Education (CORE), the study was presented at the 2023 BCLA Clinical Conference & Exhibition.

A separate study examined the optical designs of the same two lenses to better understand clinical reports of MiSight® 1 day’s superior image quality. Image Quality Characterization of Myopia Control Contact Lens Designs (Richards J., et al.) computed point spread functions, image quality, and simulated retinal images for a model young eye for a range of pupil sizes. Researchers found that the combined effects of the blur circles from ACUVUE® Abiliti 1-Day’s central +10D coaxial zone and its non-coaxial rings introduced image degradation across the entire pupil range.The MiSight® 1 day lens, which is designed with a dedicated, clear vision central zone, ensures high image quality. The investigation was conducted by Indiana University and presented at the 2023 Association for Research in Vision and Ophthalmology (ARVO) Annual Meeting.

MiSight® 1 day is the first and only soft contact lens approved by the U.S. FDA and China NMPA to slow the progression of myopia in children aged 8-12 at the initiation of treatment. CooperVision also offers a range of orthokeratology designs and spectacles with Diffusion Optics Technology for myopia management, which are currently available in select markets.

Click HERE for the full press release and references.

Ray-Ban Celebrates Ferrari Collection with Peel Street Activation this Montreal Grand Prix

Ray-Ban and Ferrari join forces once again to create classic styles inspired by premium details of the legendary F1 car. Featuring innovative, state-of-the-art racing materials and Scuderia Ferrari design, the collection brings a touch of elegance to casual shapes with double bridge constructions, premium carbon fiber aviator, bold car inspired details and new dedicated temples.

The Ray-Ban for Scuderia partnership has continued to reinforce Ray-Ban’s positioning as the eyewear brand of Formula 1 through North American a Miami activation in May and now Montreal for the upcoming Grand Prix. They will celebrate the partnership through a consumer activation showcasing the collection on Peel St during race week.

Ray-Ban has secured a container in partnership with New Look Vision Group that features two high-fidelity racing simulators where guests can race each other in real time. Each day, a grand prize will be awarded to the fastest driver of the day while all attendees are encouraged to view and shop the full collection in the booth.

Join the team on Friday, June 16 to view the event and see how leveraging the sponsorship creates a uniquely powerful market position that generates excitement through all Canadian accounts open to the collection.

SAINZ AND LECLERC RACE THE MONTREAL GRAND PRIX ON JUNE 18TH!

Montreal, QC – Location: Corner of Peel Street and Sainte-Catherine Street West

Date: June 15– 18

Click HERE for the full press release.

Transitions Academy 2023 Showcases “Lights on Tomorrow”

Transitions Academy 2023 brought together over 1,100 industry experts from 50 countries around the world at the J.W. Marriott Grande Lakes in Orlando, Fla. The three-day event themed “Lights on Tomorrow” provided industry professionals with the opportunity to expand their knowledge through expert presentations, inspiring guest speakers, and Transitions® product and professional development workshops. The winners of the 2022 Transitions Innovation Awards were also announced during the event.

“Transitions Academy is always such an inspirational, high energy and happy moment bringing together forever fans and first timers from all over the world,” said Chrystel Barranger, president, Transitions Optical, and EssilorLuxottica Professional Solutions EMEA. “Today, the change acceleration is so fast, the tech disruption is so impressive that we wonder what tomorrow will be made of.  That’s why we have chosen to put a light on tomorrow, to see the possibility and best foresee our next moves.”   

Transitions and industry experts shined “Lights on Tomorrow” exploring the latest in the science of light, new color attitude, style avant-garde with the perfect pair, the future of phygital technology and learning and focused eyes on the planet and sustainability. Other speakers included:

  • Federico Buffa, director, R&D and Product Development, EssilorLuxottica
  • Brian O’Neill, vice president, Global Innovation, Technology & Operations, Transitions
  • Coralie Barrau, innovation manager, R&D Light Management, EssilorLuxottica
  • Jérôme Butez, vice president, Global Marketing, Transitions
  • Tod Schulman, creative director, Pantone Color Institute
  • Fahem Ben Messaoud, vice president, Global Digital, Business Innovation, E-commerce and IT, Transitions
  • Denis Cohen-Tannoudji, senior vice president, Emerging Technologies, EssilorLuxottica
  • Chris King, director, Education, Global Marketing, Transitions
  • Isabelle Dekker, director, Business Development, Transitions
  • Adrian Gleeson, director, Global Operations, Transitions

Throughout the two days, breakout courses were offered including:

  • Transitions Glow Up: Lights on Customer Experience, Brooke Carrasco, O.D., EssilorLuxottica; Bidisha Rudra, Ph.D, M.A., senior managing director, Transitions commercial sales; Stephen Tackett, director, NAM channel, Transitions. This course showed how to Glow Up a practice by providing a complete picture of the education/training, in-store and digital merchandising tools that Transitions offers to create an elevated customer experience.
  • Transitions Light Expert: Lights on Vision, Joshua Hazel, instrumentation technical services manager, Transitions; Pete Kehoe, O.D., Kehoe Eye Care; Lucie Laborne, global associate director, innovation marketing, Transitions. Attendees gained a deeper understanding of how light affects patients’ visual experiences, the underlying science behind these interactions, and how Transitions provides the innovative light management solutions your patients need.
  • A person on stage in front of a group of people

Description automatically generated with medium confidenceTransitions Stylist: Lights on the Perfect Pair, Chris King, marketing director, global education, Transitions; Jean-Gabriel Causse, writer, artist and designer, international specialist in color; Agnieszka Dubas, global brand experience manager, Transitions; Lucile Van Deuren, global associate director, brand activation & events, Transitions.  Attendees explored how colors influence our daily lives and discovered the power of Transitions as the center of the perfect pair—combining color, vision experience, protection and style—learning how to become a Transitions Stylist—an expert on creating flair for the perfect pair.
  • The Transitions Brand Experience immersed attendees in Transitions products, the latest technologies, in-store experience and educational resources.
  • Lights On Data: Making Numbers Come Alive, Shawn Devine, senior and master facilitator, Training Edge, explored the importance of understanding what data means and how to create an “audience-centric” story to make numbers come alive.​
  • Lights on Building an Effective Team Dynamic, Rebecca Armacost, executive coach, expert facilitator, and senior faculty member, Leadership Development Institute at Eckerd College. This session explored what it means to “play to our strengths” and to learn what is right with us. The process of identifying strengths is the smallest thing we can do to make the biggest difference in productivity and fulfillment for individuals, teams and organizations.

Monday’s session concluded with a keynote “Light the Future: The Age of Infinity,” from disruption strategist Shawn Kanungo. Kanungo provided an optimistic roadmap for the future. He explored how we can take unexpected approaches to innovation, leveraging it to transform the way we communicate, collaborate, and revolutionize our industry.

Transitions Academy opened Tuesday morning with Chrystel Barranger hosting a talk with industry leaders including:

  • Ernesto Diaz, president, Wholesale LATAM, EssilorLuxottica 
  • Sherianne James, chief marketing officer, senior vice president, Wholesale North America, EssilorLuottica
  • Igor Loshak, vice president, International Sales and Marketing, Younger Optics
  • Fabrizio Ugozzoni, president, Wholesale North American, EssilorLuxottica

Anne-Sophie Carena, brand director, Global Marketing, Transitions and Rose Harris, senior director, North America Marketing, Transitions continued the general session by sharing key consumer and eyecare insights, showing how Transitions can be a strong partner to unleash the endless possibilities of the future.

Jacob Mann, director, National Retail Sales North America, Transitions, along with Transitions Academy host Miriam Isa, brought those insights into focus with personal stories and best practices from eyecare professionals from around the world in a talk show session “Lights On You,” featuring:

  • Laurent Dosseville, commercial director, Europe, Transitions
  • Didier Rosset, opticien, Rosset Opticiens, France
  • Dr. Keith Smithson, optometrist, Norther Virginia Doctors of Optometry, and co-founder and partner, Sports Vision Pros, U.S.
  • Chiara Pastorelli, Pastorelli Ottico, Italy
  • ​​
  • Camelia Hammiche, New Look, Canada

Tuesday’s curriculum concluded with a keynote from Michelle Poler, entrepreneur, brand strategist, author and founder of Hello Fears. Poler’s keynote, “Fear Less, Do More,” changed perceptions of fear and inspired action by learning how to prioritize and negotiate with our needs. Later that evening, Drew Smith, senior director, North America Channels Transitions and Miriam Isa lead the 2022 Transitions Innovation Awards ceremony, where the winners were announced.

Click HERE for the press release.

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