Specsavers announces that it has become a Participating Gold Sponsor of the Canadian Council of the Blind (CCB), whose mission is to improve the quality of life of people who are blind, deaf-blind or living with low vision through efforts that support individuals and communities.

“We at Specsavers are delighted to partner with the Canadian Council of the Blind, an organization that shares our values, to support their important work, and encourage Canadians to take care of their eye health,” said Bill Moir, Managing Director of Specsavers Canada.

CCB’s objectives include promoting measures for the conservation of sight and the prevention of blindness for all. Specsavers shares this objective, as demonstrated by its standard of care for patients and the use of advanced technology.

“We are thrilled to announce support from Specsavers as we advocate for better quality of life for those with vision loss,” said Jim Tokos, National President of the Canadian Council of the Blind. “Over 1.2 million Canadians are blind, deaf-blind or partially sighted, and the number of Canadians living with vision loss is growing every day. It is necessary that our community has the support of organizations with shared values, who are at the forefront of eye care and share our commitment to conserve sight for all.”

Source: Specsavers

EssilorLuxottica and Harvard Business Publishing, a subsidiary of Harvard University, are partnering to allow EssilorLuxottica’s employees, and tens of thousands of eye care professionals around the world to access curated business and leadership content developed by experts.

With a shared vision of elevating an industry through talent development and mastering emerging skills in a changing world, Leonardo is offering curated access to Harvard Business Publishing courses that will enhance both personal and professional skills.

The new selection, complementing the existing content on the Leonardo platform, will be available in a dedicated area divided into two main sections: Harvard ManageMentor and Harvard ManageMentor Spark.

Leonardo users will find in-depth skill building on three learning tracks from HarvardManageMentor:

• “Leading Yourself”: pave the way for personal and professional growth through a set of content that will help enhance the way we work.
• “Leading Others”: discover how effective leaders inspire trust and motivation in teammates, define and communicate a clear vision, and lead inclusively and without authority.
• “Leading the Business”: build a unique set of professional skills to drive the change and growth throughout the entire company.

Each course offers certificates and badges upon completion that learners can share on their social channels.

With Harvard ManageMentor Spark, Leonardo will provide a customizable experience for learning in the flow of work:

• +22,000 articles from the Harvard Business Review
• +1,500 videos
• +1,600 podcasts
• +700 case studies

and more.

“Since its launch, Leonardo has delivered almost four million hours of education earning the reputation as a leading destination for learning across our industry. (…) Our partnership with Harvard Business Publishing is a natural step, bringing content from one of the most trusted sources in the business world into our fold,” said Alessandra Senici, Head of Leonardo at EssilorLuxottica.

“We are thrilled to collaborate with EssilorLuxottica, for this significant learning endeavor and in-support to lead the industry into a bright and prosperous future. Our partnership aims to equip leaders at all levels within EssilorLuxottica with the essential skills required to navigate the challenges of today and tomorrow. Harvard Business Publishing will provide fresh perspectives, knowledge and best-in-class learning opportunities to Leonardo’s users, empowering, inspiring, and preparing them for success in an increasingly complex future,” said Ian Fanton, Executive Vice President, Corporate Learning, Harvard Business Publishing.

Leonardo is EssilorLuxottica’s digital learning platform that provides a variety of educational content to its community and the eyewear industry.

The Harvard curated section of Leonardo can be accessed by eye are professionals by clicking here.

Click HERE for the full press release.

Safilo Group and Kate Spade New York announce the early renewal of their global eyewear licensing agreement for the exclusive design, manufacturing and distribution of Kate Spade New York branded optical frames, readers and sunglasses for women as well as optical frames for girls. Safilo Group has held the license since 2000.

“We are extremely pleased to announce the early renewal of the Kate Spade New York eyewear license which gives continuity to the longstanding and successful 23-year collaboration and partnership between Safilo and Kate Spade New York,” says Angelo Trocchia, CEO of Safilo Group. “Kate Spade New York is an industry-leading lifestyle brand with a successful eyewear story, which is today fully embedded in Safilo’s portfolio strategy. Together, we have achieved outstanding results built around shared business values and a fruitful collaboration.” added Trocchia.

“We are thrilled to continue our long-term partnership with Safilo for Kate Spade New York eyewear,” says Liz Fraser, CEO and Brand President of Kate Spade New York. “We look forward to continuing to provide our customers with exciting and innovative eyewear choices.”

Click HERE for the full press release.

Nikon Optical Canada extends its national consumer campaign that earned over 3 million impressions last year.

From its global debut under the theme “Everything Starts with a Detail”, Nikon Optical Canada will run its successful campaign “Inspiration Starts with a Detail” in June. Inspired by Nikon’s precision in uncovering the details that can change the course of a life, or spark the imagination to highlight endless possibilities, this campaign promotes local creators from across the country. Nikon Lenswear demonstrates how attention to details can move us all from the ordinary to the extraordinary.

LOCAL CREATORS TELL THEIR STORY

Inspiration can arise from everywhere and everything we look at. With Nikon optical lenses, you can see all the marvels surrounding you: the curves of a stroke, great finesse, flamboyant colours.

A detail catches your eye and becomes a true gateway to your next creation. Through your unique vision, one masterpiece inspires another.

Just like a great chef who finds their next blend of flavours in the softness of the watercolour superbly applied by a painter.

Nikon collaborated with artist Olivier Rielland Nadeau, with over a decade of experience in the creativity industry and a famous calligrapher. Olivier imagined a piece that honours the Japanese heritage while mixing the colourful possibilities that Nikon lenses create. He created an original painting aimed at inspiring three great Canadian chefs in the creation of a new gastronomic dish: Andrea Carlson (who was recently awarded a Michelin Star) from Burdock & Co in Vancouver, Olivier Larocque from Le Club Chasse et Pêche in Montreal and John-Vincent Troiano from Frilu in Toronto.

This awareness campaign starts June 5 until June 30, 2023. It is aimed at a highly qualified audience that is sensitive to the quality of the products they consume. The campaign is digitally powered by a series of three videos, in addition to an immersive and explanatory web page, inviting patients to visit a Nikon expert.

These Nikon Lenswear ad videos will be pushed on online streaming platforms including CBC’s Gem and Radio-Canada’s Tou.TV in the provinces of Quebec, Ontario, Alberta and British Columbia.

A new Nikon Lenswear CA Instagram page has been launched together with this campaign. Social media advertisements on Instagram and Facebook including digital programmatics will be pushed.

Click HERE for the full press release.