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New SightGlass Vision Research Reinforces Myopia Control Efficacy and Safety of Diffusion Optics Technology™ Spectacle Lenses

SightGlass Vision

SightGlass Vision announced positive outcomes of multiple studies designed to evaluate the performance of its Diffusion Optics Technologyspectacle lenses, which are designed to slow the progression of myopia in children. All are being presented this week at the 2023 ARVO Annual Meeting in New Orleans.

Most prominent is the reporting of 42-month data from the company’s pivotal CYPRESS study extension. Results reinforced the safety and efficacy of Diffusion Optics Technology™ spectacle lenses in children aged 6–10 at the study’s start. The latest investigation re-enrolled 98 participants from the original three-year, double-masked, randomized, multi-site clinical trial to generate six additional months of data. Outcomes again demonstrated statistically significant improvements in axial length (AL) and cycloplegic spherical equivalent refraction (cSER) between the test and control groups.

Separate work calculated age-independent myopia AL growth to evaluate Diffusion Optics Technologyspectacle lens efficacy. Because AL growth occurs even in persistently emmetropic eyes as a child develops and is most rapid before preadolescence, deriving an age-adjusted measure is valuable for clinicians and researchers. Physiological AL growth was determined based on age-matched emmetropic eye growth data from the Orinda Longitudinal Study of Myopia, then compared to AL growth observed in the original three-year CYPRESS study. Children in the test lens group showed 0.23 mm (73%, p=0.003) less pathological AL change than the control group (test: 0.08 ± 0.06 mm; control: 0.31 ± 0.05 mm).

“The extensive and rigorous science we are communicating at ARVO 2023 demonstrates the depth of our commitment to advancing myopia control, while also building additional confidence in the efficacy, safety, and overall performance of Diffusion Optics Technologyspectacle lenses,” said Andrew Sedgwick, CEO of SightGlass Vision.

In addition to the featured CYPRESS presentations, SightGlass Vision and its research partners will display several scientific posters at the meeting. A study from the Centre for Ocular Research & Education (CORE) shows that Diffusion Optics Technologyspectacle lenses have no significant effect on accommodative lag after short-term wear. Work from Indiana University suggests that Diffusion Optics Technology contrast-reducing micro-dots do not limit high quality spatial details and good visual performance, while another Indiana investigation concludes that wearers are unlikely to notice substantial contrast decreases when looking through the spectacle lens treatment zone.

A SightGlass team also examined the effect of social restrictions during the COVID-19 pandemic on myopia progression in North American children who participated in the CYPRESS study.

Spectacle lenses with SightGlass Vision™ Diffusion Optics Technology™ use thousands of micro-dots to softly scatter light to reduce contrast on the retina, a unique mechanism of action to control myopia progression in children. Over the last 18 months, this patent-protected technology with clinically proven efficacy made its commercial debut in several markets, including China, the Netherlands, and Israel, as well as through preliminary market trials in other countries. The company operates as a joint venture of CooperCompanies and EssilorLuxottica.

Click HERE for the full press release.

New Specsavers Ad Brings Iconic Tag Line to Canada

Specsavers

If you reside in a part of Canada that has an active Specsavers consumer media campaign, you likely haven’t missed the inaugural “Specsavers Love” TV and radio ad spots which were deployed to support their Canadian Launch in 2022.

Starting on April 24, 2023 Specsavers will debut its iconic 20-year tagline, “Should’ve Gone to Specsavers,” in a new integrated multi-channel campaign.

The new ad spots are intended to build on the humour and wit of the inaugural campaign using sophisticated cinematography in an identifiable “Canadiana” setting while keeping a touch of humour and incorporating the “changing lives through better sight” messaging.

The New Campaing is a Global Approach Adapted to Canada.
The “Should’ve gone to Specsavers ” is a highly established campaign in different regions around the world, and the new spots represent its Canadian debut.

The ads show vision-related mishaps in various outdoor adventures on the backdrop of nature landscapes, while working in a world of suspended disbelief and presenting the implausible as entirely plausible.

“With the successful establishment of Specsavers in Canada, this new generation of marketing aims to delight audiences and inspire Canadians to be as excited about eye health as we are,” said Catherine Walsh, Director of Marketing, Specsavers Canada. “The strength of Should’ve Gone to Specsavers is the gentle reminder it gives Canadians of all ages to look after their eye health while also making them smile.”

The centrepiece of the campaign is a 30-second ad that features a father and son on a fishing adventure – the two of them settled on a boat in the middle of a lake among beautiful mountains. The story introduces us to a young man with a worried look on his face, asking his dad if he has seen the boat keys. “Nope,” his father responds, cluelessly, as the spot shows him casting his rod with keys attached instead of a lure. “I could stay out here forever,” the viewer hears the father remark as the iconic tagline appears on screen.

Should've gone to Specsavers
Click the Image to view the TV Ad.

“These spots called for sophistication in the execution by tonally and visually maintaining a level of restraint,” says Richard James, Creative Director, The Agency. “Nothing in the filmmaking overtly alludes to comedy – we approach the comedy in an underplayed manner through authentic settings and characters, effortless performances and observed cinematic style.”

The campaign will be on TV, out-of-home, radio, digital and transit ads in British Columbia, Alberta and Ontario.

Click HERE for the full press release.

EssilorLuxottica: Solid Start to the Year

EssilorLuxottica

EssilorLuxottica announced that consolidated revenue for the first quarter of 2023 reached Euro 6,151 million, representing a year-on-year increase of 8.6% at constant exchange rates compared to the first quarter of 2022 (+9.7% at current exchange rates).

Francesco Milleri, Chairman and CEO, and Paul du Saillant, Deputy CEO at EssilorLuxottica commented:

“We’re very pleased to start the year with another strong quarter, every region and channel contributing to our performance. What’s even more satisfying is the way in which we achieved it. Sustainability is at the heart of our strategy and our key focus in 2023. We continue to deliver on our “Eyes on the Planet” pillars while supporting the long-term growth of the industry.

We started the year with a commitment to setting science-based emission reduction targets in line with the SBTi criteria. We have also announced a new agreement with ERG for the supply of electricity produced from a repowered wind farm in Sicily – covering half of our energy needs in Italy. Our current and future investments in renewable energy will help propel us towards carbon neutrality in Europe this year and globally by 2025.”

North America

North America posted revenue of Euro 2,859 million, up 7.0% compared to the first quarter of 2022 (+11.4% at current exchange rates), visibly accelerating from the fourth quarter and on top of the best quarter of last year.

Professional Solutions was up high-single digit with all product categories contributing nicely. The consumer-facing lens brands, Varilux and Transitions, drove the results together with Shamir. On the frames side, the licensed brands delivered healthy growth, including luxury despite the tough comparison base of last year.

Direct to Consumer grew high-single digit due to the sound performance of the optical retail banners sustained by the robust demand of the insured customers. LensCrafters delivered low-single-digit comparable-store sales2 thanks to revived traffic and a strong in-store execution. The number of eye exams processed and converted was up, also thanks to the increased use of teleoptometry which grew threefold compared to last year. Comparable-store sales at Sunglass Hut were down mid-single digit as severe weather conditions caused traffic to plummet in the second half of the quarter. E-commerce was up low-single digit with EyeBuyDirect.com continuing to outperform the rest of the banners. EyeMed delivered another strong quarter at double-digit sales growth, now covering 72 million lives.

Click HERE for the complete press release.

CooperVision Seeks Proposals for 2023 Science and Technology Awards

CooperVision is now accepting submissions for its 2023 Science and Technology Awards program. The longstanding program enables researchers around the world to explore new dimensions in vision care, with the goal of translating innovative ideas into practical solutions.

“Our relentless drive to discover new ways to meet the current and future needs of eye care professionals and contact lens wearers is what keeps CooperVision at the forefront of product development,” said Francis Erard, CooperVision’s Vice President of Research & Development. “The Science and Technology Awards program extends the path to innovation outside of our own organization, providing opportunities to some of the brightest minds in the field to pursue research and make progress toward solving the vision challenges for which they are most passionate.”

Each year, CooperVision determines specific areas of focus for the Science and Technology Awards program. In 2023, submissions will be considered for the following subjects:

  • Understanding childhood myopia development, including pathogenesis, mechanisms, and risk factors
  • New methods to prevent the onset of myopia, including prophylactic technologies and novel proposals for glasses, contact lenses, interactive and combination therapies
  • Strategies to prevent the development of symptomatology in new contact lens wearers, with an emphasis on diagnosis and early intervention therapies, understanding biochemical changes in newly fitted wearers over time, and controlled release technologies for delivery of beneficial agents, as well as approaches to improve moisture retention
  • The impact of artificial intelligence (AI) on contact lens fitting and diagnosis, including applications for optometry and orthokeratology (ortho-k) with technologies such as ChatGPT, Bard, and more.

Since 2014, the CooperVision program has made grants totaling more than $2 million to investigate a wide variety of topics.

Proposals may span proof-of-concept through translational stages and are eligible for two types of awards. The CooperVision Seedling Award is intended for investigation of early-stage concepts for a one-year period, with a maximum grant of $100,000. The CooperVision Translational Research Award is a two-year grant for substantive projects with funding up to $400,000.

CooperVision Science and Technology Awards are open to any researcher with principal investigator (PI) status holding an OD, MD, PhD or equivalent degree. Applicants such as postdoctoral fellows with a waiver of PI status must submit appropriate documentation before funding can be disbursed.

Interested applicants must submit a letter of intent before June 23, 2023. Visit www.coopervision.com/about-us/science-and-technology-awards for more information.

Click HERE for the full press release.

OGS Welcomes Nikki Earich as Development Director, North America

Optometry Giving Sight (OGS) today announced the appointment of Nikki Earich to Development Director, North America. In her new role, Earich is responsible for developing and managing the organization’s fundraising initiatives, while building and strengthening partnerships with optometric practices, eye care professionals, and other key industry stakeholders.

After beginning her career in eye care working as an assistant at her father’s optometry practice, Earich partnered with her mother in 1995 to open the Eyeland of St. John’s, an optical shop in Highland Park, Ill. Soon after, Earich’s brother joined the family business and less than a year later, they opened a second location. In the following years, the company was acquired and came to be known as Spex, where Earich was responsible for all training operations as it expanded to 24 locations across Chicagoland. Since 2016, Earich has served as a staff development consultant for independent eye care professionals and other retail optical shops.

“OGS is truly optometry’s charity. We’re able to give the gift of sight only with the support and partnership of eye care professionals dedicated to the expansion of optometry around the world,” said Lois Schoenbrun, Executive Director, Optometry Giving Sight. “Nikki is one of our own. Her decades of history in optometry and her extensive nonprofit experience will be an invaluable asset as we continue our work to end preventable blindness and vision impairment due to uncorrected refractive error. We are excited to have Nikki on our team.”

Prior to joining OGS, Earich served as the Director of Development and Fundraising at The District 75 STEAM Foundation in Mundelein, Ill. During this time, Earich succeeded in raising funds and securing grants that ultimately enabled the foundation to award thousands of dollars to teachers and staff to create programs for students to further their professional development in the science, technology, engineering, arts, and math (STEAM) disciplines, and granted more than 100 scholarships to low-income families to attend STEAM camps and programs.

“It is exciting to make a full-time return to eye care in this capacity,” said Earich. “I have always been invested in changing lives with better vision and look forward to continuing to make an impact with OGS.”

Click HERE for the full press release.

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