Transitions Optical is hosting Transitions Certified Live events for eye care professionals to earn their Transitions Specialist certification during in-person training events. Transitions Certified Live will begin in the United States and later be hosted in various cities across Canada. The events will offer attendees the opportunity to learn from experts and the Transitions R&D team, interact with technical specialists, and experience Transitions^® lenses firsthand through product demonstrations.

Transitions Certified Live will begin in New York, N.Y. on Saturday, March 18 at Vision Expo East. Additional tour dates across Canada will be announced following the first event in New York.

In addition to growing their expertise in light management and Transitions^® Light Intelligent Lenses^™, attendees will also earn access to materials designed to better prepare them to interact with patients. Materials include:

Attendees that bring two additional team members from their private or independent practice will also become a Transitions Certified Provider with special status on Transitions “Where to Buy” online locator and receive access to exclusive resources to share with patients.

“The Transitions Certification Program has been reimagined as Transitions Certified Live, which provides all of the program’s advantages in person,” said Arnaud Rajchenbach, marketing and sales manager, Transitions Optical Canada. “Attendees will get the opportunity to interact with Transitions experts and products while learning more about light management and Transitions lenses at the unique learning events.”

Register for the New York event at Transitions.com/CertifiedLive.

Click HERE for the full press release.

MIDO 2023 marks the beginning of a new era for the eyewear show with numbers that confirm its leadership position as it closed its doors on the 51^st edition.

Attendance peaked at 35,000 industry professionals: 80% of them from Europe and 20% from the rest of the world. That is a 60% increase over 2022 visitor numbers. Also on the rise, Italian visitors made up 53% of the total.

Of the more than 1,000 exhibitors, 72% were international and 28% from Italy. Among the overseas exhibitors, 51% were from Europe, 42% from Asia and 7% from the rest of the world.

The data, both for visitors and participation by industry professionals, once again confirm the unmistakable global reach of the show.

“We have an exciting responsibility that comes with being the gold standard global eyewear event and that is, to bring together supply and demand for professionals who participate in MIDO,” stated MIDO President Giovanni Vitaloni. “This year we attracted many first-time presences among exhibitors and visitors who expressed their positive surprise at walking through the doors of our show. The ‘wonder’, that is part of the show’s DNA, is precisely this – to delight those who participate to such an extent that they cannot help but be here every year,” he concluded.

For visitors, there were myriad innovations and events, with a special focus on opticians – from the “How to?” cycle of OTTICLUB meetings – to the presentation of specialized books in the “Book@MIDO” program. The all-important focus on sustainability, with accolades and dedicated areas. But there were also occasions for glamour, with appearances by VIPs and personalities from the world of entertainment with flash mobs, exhibitions and awards in the popular MIDO squares.

The next appointment with MIDO is set for February 3-5, 2024, at Fiera Milano Rho.

Click HERE for the full press release.