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B + L and GRF Announce Launch of Screen, Protect, Cure Campaign in Recognition of Glaucoma Awareness Month

Bausch + Lomb

Bausch + Lomb and Glaucoma Research Foundation (GRF), a national non-profit organization with the vision of curing glaucoma, announced the U.S. launch of ‘Screen, Protect, Cure,’ a campaign designed to provide educational resources and raise awareness of glaucoma, a leading cause of irreversible blindness, during Glaucoma Awareness Month.

“We are proud to collaborate with Glaucoma Research Foundation to provide critical information about this serious eye disease and underline the negative toll it can have if left untreated,” said Christina Ackermann, president, Ophthalmic Pharmaceuticals, Bausch + Lomb. “Glaucoma can affect individuals of all ages and only half of those affected are aware they have it, so it’s important that we share risk factors, how to get tested and what treatment options are available. Through ‘Screen, Protect, Cure,’ we hope to help support patients in every step of their treatment journey.”

During the month of January, Glaucoma Awareness Month, Bausch + Lomb and GRF will share educational resources to educate individuals who may be at risk for glaucoma and empower them to take an informed and active role in their eye health. The campaign also features a fundraising challenge that will match every dollar raised up to $20,000 in support of GRF research for a potential cure for glaucoma.

“Glaucoma Awareness Month provides a great opportunity to share information about this sight-threatening disease and remind people there are steps they can take to help preserve their vision,” said Thomas M. Brunner, president & CEO, GRF. “Visiting an eye care provider on an annual basis and paying attention to visual function are the best things someone can do to avoid the irreversible damage from glaucoma. Although there is currently no cure, our fight to prevent visual disability is ongoing, and we are grateful for the collaboration of organizations, such as Bausch + Lomb, who share this commitment with us.”

Learn more at glaucoma.org/screen-protect-cure.

Click HERE for the full press release.

Discover UNIfied

Designed in Montréal, this collection reflects this UNIque and colourful city, which is the inspiration behind the brand.

A UNIfied frame, easily recognizable by its vibrant colours and charming shapes, is designed to frame people’s true colours and help them display their individuality, encourage self-expression, and, ultimately, celebrate their UNIqueness. 

We believe in the power of the individual and in the strength in numbers. It is by sharing ideas, experiences, and creativity that we will be able to abolish borders and build a UNIted world.

UNIfied… to see farther

Click to see the brand book

Learn More HERE.

Source: Lanctôt Optical

Eschenbach Sponsors Two Visually Impaired Students to go to Space Camp

This past fall, in a special giving-back initiative, Eschenbach Optik of America sponsored two visually impaired students to attend the Space Camp for Interested Visually Impaired Students (SCVIS). The SCIVIS camp was held in September 2022 at the US Space and Rocket Center in Huntsville, AL and was a 5-day/night educational adventure for those students who had the opportunity to attend.

Throughout the week, students were immersed in astronaut training techniques using equipment adapted from NASA’s actual astronaut program. They learned about space hardware, experienced space flight simulations such as a 1/6th Gravity Chair, and conducted a spaceflight mission, all while learning about aerospace career opportunities. They even got to speak live with a NASA astronaut on the International Space Station!

Eschenbach’s sponsored students not only had their tuition paid in full, but they also received a care package that included a video magnifier they could use at camp and keep for themselves afterwards. The scholarship winners were Joey P. from Cheyenne, WY (8th Grade) and Samuel F. from Tiffin, OH (10th grade).

Due to the impact the space camp has on visually impaired students, Eschenbach has decided to again sponsor two students in 2023. Information about Space Camp for Interested Visually Impaired Students can be found HERE.

Click HERE for the full press release.

The Marriage of Two Icons

Morel launches its Malba concept, under the Koali collection, and pushes it at the top of sophistication. Both comfortable and trendy, this frame combines the cosmopolitan style of Koali with the legendary screwless hinge of Omicron, from the Lightec collections. This frame offers glamour that has character and is easy to wear.

Distributed by Morel Canada: morel-france.com

Industry Kick-off: opti 2023 Starts with Its Innovative Agenda

New year, new trends and new highlights. From January 13 to 15, 2023, opti, the international trade fair for optics & design, will open its doors at the fairground Munich. Behind those: upcoming trends, brand-new innovations, strong content, as well as surprising formats.

36 new exhibitors are taking part this year. With exhibitors from a total of 28 nations, opti 2023 is once again proving itself to be an international meeting place for the industry, albeit this year concentrated in three halls due to continuing economic uncertainties in the markets.

The opti SUSTAINBILITY HUB

The topic of sustainability has long since arrived in the industry. The opti SUSTAINABILITY HUB will be there for the first time. In Hall C3, experts will inform visitors at stand C3.350 about new ways to save energy, recycle sustainably, filter grinding water successfully and more in keynote lectures on Friday as well as on Saturday at noon and 3 p.m. and on Sunday at noon. Afterwards, visitors and exhibitors will come together in a fishbowl discussion and interactively discuss the individual challenges and solutions already in practice.

The Push for Social Media

Opticians and interested trade visitors who would like to receive professional advice on their social media presence can do so at the consultation hours in the opti CAFÉ powered by ZVA. There, experts offer 20-minute quick courses on all days of the trade fair. The experts: Sarah Schleicher, German optician and eyewear blogger (19,000 Instagram followers) and French optician Anne-Sophie Lapetitte (100,000 Instagram fans) from AnSoStyle.

Tours on Key Topics in Ophthalmic Optics

On the opti 2023 website, interested visitors can register for exhibitor tours, in cooperation with and organised by epitop GmbH. On this occasion, various key topics in ophthalmic optics will be addressed. On Friday, Jan. 13 at 2:30 p.m., the first tour will take place on the topic of “Smart imaging in ophthalmic screening”. The second tour, on Saturday, Jan. 14 at 11:30 a.m., will focus on “Best practice measurement methods and management concepts in myopia management”. The concluding tour “‘Enthusiastic’ is the new ‘Satisfied’ when it comes to customer marketing” is held on Saturday, Jan. 14 at 2:30 p.m.

opti MYOPIA HUB

opti 2023 will be interactive: visitors will be invited to participate in lively exchanges and discussions. The opti MYOPIA HUB in Hall C3, is just one of the many focus areas dedicated to the topic of myopia management. Various approaches will be discussed in expert panels, lectures and one-on-one meetings with representatives of well-known exhibitors at the opti MYOPIA Hub powered by HOYA.

The Chance for Young Designers

At opti 2023, young designers will have the chance to present their products and prove why their innovations will set the trends in ophthalmic optics in the future. The best start-up will be chosen by an international jury of experts who will judge according to the new criteria of “innovation”, “design & function” and “sustainability”. The start-up will receive the opti BOX-AWARD and a credit towards the opti stand rental in 2023 and 2024 worth 1,000 euros each, as well as marketing PR support in the four-digit range from partners eyebizz and Ebner Media Group.

Click HERE for the full press release.

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