The World Council of Optometry (WCO) and Alcon have opened registration for “Dry Eye Spotlight 2: Measurement,” the second in a series of global dry eye disease education webinars. The January 31 webinar, led by Professor James Wolffsohn and featuring Professors Jennifer Craig and Lyndon Jones, explores the signs and symptoms of dry eye and how to confirm a diagnosis. In this installment, the expert faculty shares evidence-based, practical methods for adopting measurement techniques and highlights those which are available without additional investment in instrumentation.

The event includes an interactive live chat to give participants exclusive access to these distinguished experts at no cost. Register at https://bit.ly/DryEyeMeasurement.  

Professor Wolffsohn said, “The main thing that I want viewers of this webinar to take away is how important it is to get involved in mitigating, measuring, and managing dry eye.  Twenty to 30 percent of your patients likely suffer from dry eye. You can offer them so much relief and improve their quality of life by understanding what they’re experiencing, making a clear diagnosis, and delivering really simple treatment.” 

The “Dry Eye Spotlight 2: Measurement” webinar will be independently presented in three time zones with live faculty-attendee interaction on Tuesday, January 31:

5 p.m. HKT/SST = Hong Kong/Singapore  

6 p.m. CET = Central Europe 

6 p.m. PST = Pacific Standard

Participants may choose their session when registering at https://bit.ly/DryEyeMeasurement.

The first webinar in the series, “Dry Eye Spotlight 1: Mitigation,” is now available on demand at the initiative’s recently launched website dryeye.worldcouncilofoptometry.info.  Led by Professor Craig, it focuses on understanding the prevalence and etiology of dry eye, associated risk factors, and how to triage patients presenting with symptoms. The website also features tools and resources based on the three main pillars of mitigation, measurement, and management that eye care professionals can use right away.

The January 31 presentation will be available on demand following the event at dryeye.worldcouncilofoptometry.info. Registration for the third and fourth webinars in the Dry Eye Spotlight series, “Management” (March 7) and “Dry Eye Wheel Tool” (May 9), will open in the coming months.

Click HERE for the full press release.

Transitions Optical gathered over 80 industry professionals for a one-of-a-kind learning train the trainer event—Transitions^® The Studio—on November 8, 2022, at the Fairmont Château Laurier in Ottawa, Ontario. During the invitation-only event, attendees from industry experts took a deeper dive into the Transitions^® lens portfolio of products, discussed effective professional and patient education strategies, and how to incorporate valuable business-building skills into practice.

Isabelle Tremblay, director of sales and marketing, Transitions, and Martin Lespérance, professional trainer and keynote speaker, welcomed attendees and introduced them to Transitions The Studio. Next, Transitions Change Agent Dr. Danielle Gordon kicked off the morning session with a course on fostering diversity, equity and inclusion in the Canadian optical industry.

Chris King, senior global marketing manager and Roxana Dreger, marketing manager, education, concluded Tuesday morning’s session with an “Unlock Your Potential with the Transitions portfolio” workshop to share tips and tricks on how to boost confidence when speaking to consumers about Transitions products. 

The afternoon ramped up with guest speaker ‘The Unstoppable Tracy Schmitt,’ award winning leader in business, honored humanitarian, decorated athlete and best-selling author. In her presentation, Tracy shared how to overcome various obstacles with determination and motivation.

In the next session, Christine Zeggil, National Key Account Executive, Canada, and Dayle Whitecross, Transitions ambassador and Eye Style influencer led the course, “Activating Trends,” where they discussed insights into consumer behavior and ways to integrate best practices into online and in-store activations and displays.

Dr. Kiran Ramesh then shared insights into “How to Put it into Practice,” taking participants through a workshop reviewing ways to integrate professional and educational strategies to elevate career growth and success.

The final course of the afternoon was titled “Build your Transitions Plan,” where Chris King outlined how to set, maintain, and achieve attainable business and training goals.

The event concluded with a cocktail reception followed by a fashion show presented by Indigenous design house Ay Lelum, run by sisters Aunalee Boyd-Good and Sophia Seward-Good. Following the show, dinner was served with entertainment from The Supersonic Hearts Band.

“The Transitions Studio event hosted a unique community of trainers, sales representatives and eyecare professionals that are passionate about educating others on the vision, light protection and style benefits of Transitions lenses in any light,” said Arnaud Rajchenbach, marketing and sales manager, Transitions Optical in Canada. “It was inspiring to see the collaboration between the professionals in the room and the excitement we generated together.”

Click HERE for the full press release.