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Silhouette’s Best-Selling Urban Fusion Collection Is Now Even More Spectacular

The Urban Fusion full-rim eyewear range is contemporary, yet with an exciting, retro feel. Easily adjustable, shortened temples ensure a perfect fit. Silhouette has brought out four new lens shapes. The new shapes are timeless, look great on a variety of faces and combine with exciting colour effects on the front.

Featured model: 2946 col. 3060

Distributed by COS: canadianoptical.com

CooperVision Now Manufacturing Biofinity Toric Multifocal Contact Lenses in US to Speed Delivery

To provide faster delivery to eye care professionals and their patients, CooperVision has expanded its made-to-order manufacturing at its facility in Scottsville, N.Y. to include all Biofinity® toric multifocal contact lenses for the U.S. and Canada.

All trial lenses and six-packs of the brand’s most prescribed powers are now being produced at the site, with plans to manufacture 100% of the U.S. and Canada’s Biofinity® toric multifocal six-pack volume within the next few months. The expansion reduces delivery times by eliminating international shipping and customs clearance steps.

All orders to service other markets will continue to be manufactured at the company’s facility in the U.K.

“The process of manufacturing a contact lens that corrects for both astigmatism and presbyopia is complex, and even more so when the available prescription options are so incredibly broad,” said Doug Brayer, Director of Marketing, Frequent Replacement Brands, CooperVision. “CooperVision’s continuous innovation and investment in manufacturing has not only made lenses like Biofinity® toric multifocal possible, but also enables us to deliver practitioners and patients a highly customized product on an expedited timeline.”

With CooperVision’s made-to-order advantage, Biofinity® toric multifocal lenses are available in more than 205,000 unique prescription options to ensure that eye care professionals have a lens for every patient. When using CooperVision’s OptiExpert app or the fitting guide, Biofinity® toric multifocal has a 93% success rate on initial fitting to save chair time for both ECPs and patients.

Click HERE for the full press release.

Innovative Canadian Companies Among First-Time Exhibitors at AAO Meeting

Innovative Canadian organization at the AAO Meeting

Three innovative Canadian organizations made their debut at the Centennial Celebration at the AAO (American Academy of Optometry) meeting in San Diego, Oct, 25-28.

A Simply Ingenious Device
First-time exhibitors included Meivertor, an ingeniously simple device providing a single-handed solution that simplifies the everyday task of everting upper and lower eyelids to easily image meibomian glands. With the help of Engineer, Zach Vanderwel founder MaryAnn Klassen, brought the idea to life.

President and Founder, MaryAnn Klassen with Product Engineer, Zach Vanderwel


Enhanced Vision Device Ready for Life On -the Go
eSight, based in Toronto, provides a simple but profound device that empowers individuals with sight loss with enhanced vision. Motivated to help his two legally blind sisters, Conrad Lewis, an electrical engineer, spent nearly 30 years tinkering with gadgets and bits of access software he’d encountered at trade shows to bring eSight Assistive Device to reality.

Cosmo Moore, legally blind eSight Coach with Roland Mattern, Director of Marketing.

Combining Clinical Information with COPE CE accreditation
Another first-time exhibitor with the Academy, is CRO (Clinical & Refractive Optometry) Journal. CRO is an innovative online education resource that provides peer-reviewed articles that are also available as COPE accredited courses for “anytime anywhere” CE credits.

Assistant Editor, Jenny Lee (OD-4 UWaterloo Optometry) with Dr. Susan Resnick, Editor-in-Chief, CRO Journal

The AAO will celebrate year 101 October 11-14, 2023 in New Orleans, Louisiana.

Transitions and Eye Recommend offer the Get Certified with Transitions Contest

Transitions Optical and Eye Recommend in Canada have partnered to offer a Get Certified with Transitions contest to promote the Transitions Certification Program. The promotion will run until November 18, 2022 and is open to all Eye Recommend members across Canada.

To participate, clinics must become Transitions Certified by having at least three team members complete the online training before November 18, 2022, available at Transitionscertified.com/en-ca. Eye Recommend member practices who complete the program by the contest deadline will have a chance to win various prize packages.

Included in the available prizes will be early bird draws for a chance to win free pairs of Transitions® Signature® GEN 8 style color lenses. In addition, all practices that complete the Transitions Certification Program and become a Transitions Certified Provider by November 18, 2022 will be entered into a draw to win one of 10 Transitions merchandising kits to highlight and engage consumers about Transitions. The merchandising kits include seven Transitions lens glorifiers, one Transitions light cube, one pop-up banner, and a Nespresso coffee machine or $200 gift card. Participants that complete the Certification Program will also have a chance to win one of two trips for two team members to attend Transitions Academy 2023 at the JW Marriott Grande Lakes in Orlando, FL.

“This collaborative contest with Eye Recommend provides an excellent opportunity for eyecare professionals to reach and/or exceed their goals before the end of the year,” said Christine Zeggil, national key account executive for Transitions Canada. “We believe that participating Eye Recommend member practices can gain the education and resources they need to strengthen their confidence in recommending Transitions lenses to their patients.” 

“We value the partnership with Transitions Optical to bring programs like this to our members in an informative and fun way,” said Mariko Macken, director of marketing, events and communications with Eye Recommend. “Education and training add value to each of our practices, so they can continue delivering the best patient experience…”

For further details and additional information regarding the‘Get Certified with Transitions’ contest, please reach out to your Eye Recommend Business Coach or Transitions Canada at cscanada@transitions.com.

Click HERE for the full press release.

WCO and CooperVision Advance Changing Approach to Myopia Management

World Council of Optometry and CooperVision logos

The World Council of Optometry (WCO) and CooperVision, shared the results of a survey on the uptake of myopia management among global eye care professionals with attendees at the 2022 American Academy of Optometry annual meeting in San Diego.

Building on the WCO global resolution which hopes to advance myopia management as the standard of care, WCO and CooperVision presented a poster, Moving the Profession to Embrace Myopia Management (Block, Hendicott, Lumb, Cooper, Bockhahn-Tylecote) today at the conference.

In past decades, the increasing prevalence of myopia has been seen as a growing public health epidemic. There has been significant research delving into myopia as a disease showing that it can lead to vision threatening conditions.Clinically useful, evidence-based interventions to help delay the onset of and slow the progression of myopia are becoming increasingly available.For these reasons, WCO and CooperVision have worked to shift the profession away from the concept of simply correcting refractive error to understanding the elements of our recommended Standard of Care for Myopia Management by Optometrists (2021).  The standard of care is based upon the three pillars of mitigation, management, and measurement.

The poster explores the changing attitudes of optometrists worldwide in adopting myopia management in their practices.  As part of a virtual event, “Myopia Management: Putting it Into Practice” attended by 1,245 individuals representing 95 countries earlier this year, WCO conducted pre- and post-event surveys aimed at evaluating the impact of the educational content of the program on clinical practice. Questions included:

  • Are you currently a practicing eye care professional?
  • How long have you been practicing?
  • Do you believe myopia management should be a standard of care for all myopic children?
  • Do you currently offer myopia management in your practice?  If not, do you plan on adding it to your practice going forward?
  • Did the information in the webinar change your approach?

Among 375 respondents to the survey:

  • 83% of the pre-survey group responded that they “strongly agree” and 13% “somewhat agree that myopia management should be the standard of care
  • On the post-survey, these increased to 87% “strongly agree” and 9% “somewhat agree”
  • 89.5% in the post-survey reported that they would approach myopia management in children differently
  • 156 eye care professionals indicated the need for further education on myopia management

“We are encouraged by the results of the survey which showed that global eye care professionals feel that learning more about myopia management is important to better care for their patients,” said Sandra Block, OD, World Council of Optometry President-elect.  “We believe the optometry sector should be mindful to create accessible, equitable, evidence-based resources that reflect the growth of knowledge in best practices for the management of progressive myopia in children.”

From left: Sandra Cooper, OD, FAAO, managing director, World Council of Optometry; Sandra Block, OD, M. Ed., MPH, FAAO, FCOVD, president-elect, WCO, and Elizabeth Lumb, director, Global Professional Affairs, Myopia Management, CooperVision, present a poster at AAO in San Diego, CA, October 27, 2022.

Click HERE for the full press release.

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