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Transitions® XTRActive® New Generations Lenses Are Available in Five Stylish Mirror Colors

To bring patients extra style this summer, Transitions® XTRActive® new generations lenses come in five stunning Style Mirror colours. Available in gold, silver, copper, blue green and blue violet, wearers can create all their own by pairing any colour lens with their favorite frames. Plus, these light intelligent lenses adapt seamlessly to any lighting environment providing the icon look patients want with the all-day protection they need. So, your patients have the choice to select the iconic colors as Grey, Brown and Graphite Green and add some style with one of the 5 mirrors.

Compared to the old Transitions XTRActive lenses, this new generation is darker overall[vi], darker in hot temperatures and in the car, and up to 35% faster to fade back[vii]. These advances are possible thanks to the new nano-composite matrix technology combined with new, extra powerful broad spectrum dyes which activate in both the UV and visible light spectrum.

“People are experiencing increased symptoms of eye strain and discomfort whether inside from screens or outdoors, and Transitions XTRActive lenses were designed with this issue in mind.  In fact, three out of ten eyeglass wearers are very light sensitiveiv” said Brian O’Neil, Ph.D., global vice president, Innovation, Technology & Operations, Transitions Optical. “Wearers of Transitions Optical technology want flexibility between indoors, outdoors and driving to be better protected at all times. The new generation of Transitions XTRActive provides light protection regardless of the situation.”

In addition to this new generation, Transitions Optical began the rolling launch of Transitions® XTRActive® Polarized™ in Canada in January 2021. Both products provide extra protection for eyeglass wearers who are frequently in intense light situations or who are very light sensitive. Transitions XTRActive Polarized is an extension of the Transitions XTRActive range bringing the additional benefits of polarization to the extra dark photochromic category, while Transitions XTRActive new generation lenses offer the best extra darkness[viii]. Transitions XTRActive Polarized lenses are designed for patients who want extra protection in high-glare situations. The unique polarization technology reduces glare outdoors, providing sharper vision, a larger field of view and bright, vivid colours.

Transitions XTRActive new generation and Transitions XTRActive Polarized lenses are available now. Please contact your local laboratory that provides you the Transitions XTRActive portfolio to know more about their product availability.

Click HERE for the press release.

This post is sponsored by Transitions Optical.


[i] In the clear to dark photochromic category. Tests across polycarbonate and 1.5 grey lenses at 35°C achieving <18%T using Transitions Optical’s standard testing method.

[ii] Clear to dark photochromic category. Polycarbonate and 1.5 grey lenses tested at 23°C behind the windshield achieving between 18%T and 43%T.

[iii] Clear to dark photochromic category. Tested on grey lenses across materials at 23°C outdoors achieving >8%T (Category 3 Darkness Levels) using Transitions Optical’s standard testing method.

[iv] Protection from harmful blue light (380nm-460nm) across the following light situations: indoors at 23°C, behind the windshield and outdoors at 23°C, among polycarbonate and 1.5 grey lenses in the clear to dark photochromic category.

[v] From harmful blue light (380nm-460nm) at 23°C among polycarbonate and 1.5 grey lenses in the clear to dark photochromic category. 

iv Transitions Optical, Quality of Vision and Vision Experience Test in Controlled Lab Situations (Lab Wearer Testing), U.S., Eurosyn, Q4 2019, N=135.

[vi] Compared to the previous generation, across materials tested on grey lenses at 23°C and 35°C.

[vii] Compared to the previous generation, across materials tested on grey lenses fading back to 70% transmission at 23°C.

[viii] In hot temperatures and in the car in the clear to dark photochromic category.  Tests across polycarbonate and 1.5 grey lenses at 23°C and 35°C using Transitions Optical’s standard testing method.

VEW Organizers Release Dynamic Schedule of Programming and Speakers Planned for The Innovation Stage

Vision Expo

The Vision Council and RX, co-organizers of Vision Expo, announce the line-up of events scheduled to take place on the Innovation Stage at Vision Expo West, taking place September 14-17 in Las Vegas. 

Designed to serve as the main stage destination on the Show floor, dedicated to ground-breaking content and the products and services revolutionizing the vision care industry, the Innovation Stage will host a new keynote speaker and a number of engaging panels, including the EYE2EYE Series, an educational series designed to inform, empower and challenge attendees.

The Innovation Stage will be headlined by a keynote presentation from globally recognized innovation strategist Shawn Kanungo, who will share his innovation playbook and provide tips on how to make a dent in the world of eyecare during his presentation, “The Future of Eyecare is Human,” scheduled for Thursday, September 15 at 4:00 p.m., followed by a welcome reception.

“We are excited to share the Innovation Stage experience we have planned for Vision Expo West,” said Fran Pennella, Vice President, Vision Expo, RX, co-owner of Vision Expo.  “Throughout the Show, the Innovation Stage will be an energetic gathering place for attendees to connect with their peers, learn from industry experts and gain new insights from visionary leaders.”

“From eyewear fashion trends and the vision industry’s place in the metaverse to conversations on the future of sustainability practices in the industry and the role of virtual reality in vision care, we’ve curated a line-up of speakers covering critical topic areas and cutting-edge solutions to improve patient care and the customer experience,” said Mitch Barkley, Vice President of Trade Shows and Events at The Vision Council, co-organizer of Vision Expo.

For the full schedule of Innovation Stage events, reference the Special Events page on Vision Expo’s website, filterable by date and location, here. On-site, attendees are encouraged to reference the Vision Expo mobile app for the most up-to-date schedule.

The EYE2EYE Series kicks off on Thursday, September 15 at 10:00 a.m. with a presentation highlighting innovation trends in eyewear, from smart eyewear to sustainable options, from Eyecare Business. The trends presentation will be followed by an EYE2EYE Series panel titled “Looking Ahead: What’s Next for Optometry,” which will span telemedicine, the medical model, corporate optometry, and how to navigate the impacts of a pandemic, inflation, consolidation, private equity and more.

Two additional EYE2EYE panels will be held on Thursday at 11:30 a.m. and later at 2:45 p.m. and will explore the optical industry’s role in the metaverse and sustainability within the optical industry, respectively.

Also on Thursday, September 15, the Contact Lens Institute and The Vision Council will present their latest research findings with “Recession-Proof Your Practice: New Research Reveals Highest Value Products & Services” and “Connecting With Your Patients in a Connected World” at 1:15 p.m.

On Friday, September 16, the Innovation Stage kicks off at 10:00 am with the latest AREDS2 research presented by Bausch + Lomb’s Dr. Jeffry Gerson. This will be followed by a presentation from Hoya Vision Care on ways to optimize lens performance at your office.

Also on Friday at 11:30 am, the Innovation Stage will host an additional panel discussion on myopia, highlighting the latest innovations in myopia management, equipping practitioners with communication tools for parents and patients and providing insight into the perspectives and experiences of ECPs on the leading edge of myopia management.

At 12:30 p.m., Bausch + Lomb will present “A New Solution to an Old Problem (Biotrue Hydration Plus MPS),” followed by Macuhealth’s presentation on “Vitreous Antioxidants and Vitreous Floaters.”

From 2:00 pm – 2:30 pm, the Young ODs of America (YODA) will host a panel discussion about building tomorrow’s practices. They will explore innovative ways to hire and get hired.

The EYE2EYE Series returns at 2:45 p.m. on Friday with “Virtual Reality for Vision Therapies,” an exploration of how the latest advances in VR and AR are powering multi-sensory learning disability screening, diagnostic and therapy tools, for multiple visual/learning disorders.  Friday’s schedule will conclude at 3:30 pm with a panel presented by the National Optometric Association (NOA) focused on addressing racial disparities.

Event highlights are included below.

Thursday, September 15

10:00 – 10:30 a.m.           
EYE2EYE Series: Eyecare Business Top 5 Innovation Trends in Eyewear

10:45 a.m – 11:15 a.m.
EYE2EYE Series: Looking Ahead: What’s Next for Optometry

11:30 a.m. -12:15 p.m.  
EYE2EYE Series: The Optical Metaverse

1:15 p.m. -2:15 p.m.      
The Contact Lens Institute and The Vision Council Present Their Latest Research Findings

2:45 p.m. -3:30 p.m.  EYE2EYE Series: A Panel Discussion on Sustainability

4:00 p.m. – 4:45 p.m.

Innovation Stage Keynote Presentation by Globally recognized innovation strategist, Shawn Kanungo: The Future of Eyecare is Human

5:00 p.m. – 6:00 p.m 
Welcome Reception

Friday, September 16

10:00 a.m. -10:30 a.m.

The Latest AREDS2 10-year follow-on study (PreserVision), presented by Bausch + Lomb

10:45 a.m. -11:15 a.m.

How to Optimize Lens Performance in Your Office, presented by Hoya Vision Care

11:30 a.m. -12:00 p.m.

Myopia Matters: Communicating the Latest Innovations to Parents, Patients and Peers

12:30 p.m. -1:00 p.m.

A New Solution to an Old Problem (Biotrue Hydration Plus MPS), presented by Bausch + Lomb

1:15 p.m. – 1:45 p.m.

Vitreous Antioxidants and Vitreous Floaters: We Now Can Do Something to Help Patients Suffering with Vitreous Floaters, presented by Macuhealth

2:00 p.m. – 2:30 p.m.

Building Tomorrow’s Practices: Innovative Ways to Hire and Get Hired, a panel discussion featuring the Young OD’s of America (YODA)

2:45 p.m. -3:15 p.m.

EYE2EYE Series: Virtual Reality for Vision Therapies

3:30 p.m. -4:00 p.m.

Innovation in Eyecare: Addressing Racial Disparities, presented by the National Optometric Association (NOA)

To register for Vision Expo West 2022, click here.

Click HERE for the full press release.

Julbo – Jneration at 360°

The Jneration collection, a line designed for teenagers, innovates by integrating a new technology into some of its models. In addition to being robust and reliable, this frame has
a new hinge, developed by Julbo, which allows a 360° rotation of the temple, making it the optimal frame to follow you in all your adventures, no matter how extreme!

Distributed by Lanctôt: www.rlanctot.com

International Myopia Institute Launches Myopia Control Attitudes and Practice Survey

The World Council of Optometry (WCO) is collaborating with the International Myopia Institute (IMI) to promote the IMI “Myopia Control Attitudes and Practice” survey

The survey takes only five minutes to complete but can provide a wealth of information to combat the global myopia epidemic. 

WCO President Peter Hendicott, MAppSc, PhD said, “We encourage eye care professionals worldwide to take this survey whether or not they employ myopia management in their practices. The World Council of Optometry fully supports our colleagues at the International Myopia Institute in gathering this critical information to learn more about what is happening in practices around the world and how we can get ahead of the myopia epidemic.” 

The survey closes in October, with a report on results expected in early 2023.  Take the survey now and share the link with your global colleagues. 

Source: World Council of Optometry

Announcing Optik Magazine Survey Winners

Optik Magazine Survey Winners

Optik Magazine announced winners from the ongoing reader survey.

Simply by completing a 3-minute online survey, readers are entered into a random draw to win a $100 Amazon Gift Card.

The short survey asks Optik readers to rate article length, visual appearance as well as rate interest in each of the topic areas covered by the magazine. Respondents are also asked about article ideas for future issues.

The survey is ongoing and can be completed at any time. A $100 winner will be chosen every quarter. Click here to take the survey.

Denny Birring, IRIS, Surrey, BC
Paul Sambell, Kanata Opticians, Kanata, ON
Adele Prince, Main Street Eye Clinic, Grimsby, ON
Céline Parent, Uvée- Optométriste de quartier, Montréal, QC

Congratulations to each of the above $100 gift card winners.

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