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Longchamp Inspired by Roseau Bags

Longchamp Eyewear presents the LO712S style that draws inspiration from the House’s emblematic Roseau bag line. Marked by a slightly beveled geometrical brow line, a trendy tea-cup shape characterizes the look of the acetate sunglass style. Echoing the iconic clasp of the Roseau bags, the metal bamboo detail is a subtle reference to the brand identity that unites the temples two floating parts.

Distributed by Marchon: www.marchon.com

The Optical Foundry Appoints New Chief Sales Officer for OGI Eyewear and Article One Eyewear

OGI Eyewear and Article One, designers of heirloom eyewear, announce that Cynthia McWilliams will join the leadership team in the role of Chief Sales Officer as OGI Eyewear plans for expansion and growth going forward. McWilliams will be responsible for leading and overseeing the development and execution of the company’s sales strategy. She will work closely with all departments to deliver a world class sales team operating at the highest level of efficiency, consistency, and effectiveness for our customers. The eyewear market has seen so much change over the last couple of years and The Optical Foundry has made significant investments in new digital technologies, rebranding, revamping the collections and enhancing the customer journey to create a completely unique and profitable experience for independent eye care professionals.  McWilliams will bring forth an even greater momentum within the sales team for the company and our customers to realize all the benefits of the recently refreshed OGI Eyewear.

“I am energized by the changes in the industry and the new ideas and technologies that are now available to deliver innovative products and services to optical professionals, ” said McWilliams.  The Optical Foundry’s investments and commitment to a healthy future for its partners and it’s total reworking of the Brands and Collections, inspired me to join the team during this very exciting phase for the company.”

With over 30 years’ experience in the eyewear industry, McWilliams started her journey in retailing at Lenscrafters in store merchandising and later in product development.

Rob Rich, CEO of the Optical Foundry said, “To keep true to our mantra of The Optical Foundry ‘Independence for Independents’ we are continually looking to improve all aspects of our organization and become a better, stronger partner to our accounts. We aspire to support our customers in any facet that we can. With the addition of such a tremendously skillful and seasoned player to our OGI management team, Cynthia will be able to quickly and adeptly give us an even higher level of service and skill that very few organizations in the industry can deliver. Even fewer when you consider organizations whose sole goal is for the continued success of independent optical. “

Click HERE for the full press release.

SILMO Paris Optical Design Contest: The nominees!

SILMO Paris has launched the Optical Design Contest. For this first edition, the competition is chaired by Emmanuel Gallina, a designer known for his creative ethic, his sense of coherency and his authenticity.

Exercising his art between Bordeaux and Milan, Emmanuel Gallina designs furniture and objects for major brands and furnishes locations and interiors all over the world.

At the beginning of July, members of the jury gathered to evaluate the projects received and retain the most relevant among them. As a reminder, the Optical Design Contest was open to all students enrolled in a design course at a level equivalent or above third year post-baccalauréat.

The brief outlining the projects was precise and without creative restriction, they needed to integrate an ethical design approach for an optical object, be it lenses, frames, connected objects, low vision or equipment for opticians or manufacturers, etc. 

The jury members examined the applications with close attention and a particular focus on the creative and innovative design aspect, the use and function of the proposed object and the intrinsic feasibility of the project. The 7 projects selected will have the honour of producing a prototype and of being unveiled at SILMO Paris to name the winner for 2022:

  • SI / Look to the future from Alessandro Battaini (NABA – New Academy of Fine Arts, Milan):  a pre-mounted glasses concept, interchangeable and versatile.
  • KNOT / Inclusive Eyewear from Diego Sparta (Politecnico di Milano – Bovisa Durando Campus – Design School): a frame designed for disabled people.
  • OORA from Silvana Migliozzi (Politecnico di Milano): smart glasses intended for readers, whose principal application is the ability to annotate text and save quotes… at a glance.
  • SONDER from Sessa Martina (NABA – New Academy of Fine Arts, Milan): glasses fitted with sensors to avoid headaches, limit back problems and correct bad posture.
  • PERCY from Jocelyne Boisson (Design School of Landes, Mont-de-Marsan): a moulded aquatic mask that questions the role of vision, to be seen without necessarily seeing.
  • GOOGLESS from Vincenzo Panico (NABA – New Academy of Fine Arts, Milan): a modern reinvention of the nose clip and the monocle that plays on geometric shapes.
  • UNFOLDABLE from Adi Abramov (Shenkar College of Engineering, Design and Art, Ramat Gan, Israel): glasses made from recycled material in a brutalist aesthetic, with profiled X-hinge stems.

Click HERE for the full press release.

DaTE 2022: Browse the Exhibitors List and Enjoy the Previews

DaTE Italy event

Opening in less than two months, is the 10th edition of DaTE – Shaping Avantgarde, set to take place from Saturday, September 10 to Monday, September 12 at the Leopolda in Firenze.

To date, 90 exhibitors have confirmed their participation in the show, representing more than 150 brands (data constantly updated). Many international companies will be on hand again this year: from France, Germany, Belgium and Switzerland, just some of the leading countries of origin. 

Follow this link for the list:  https://dateyewear.com/en/exhibitors/

“DaTE marked the turning point for eyewear industry events in Italy, it was the first in-person eyewear show in 2020 and in 2021, despite the ongoing health crisis, it hosted more than 1,500 domestic and international eyewear professionals and 130 brands. This year, at the 10th edition, we hope to equal and even exceed this achievement – remarked DaTE President Giovanni Vitaloni – thanks to our partnership with ITA (Italian Trade Agency). We would really like to increase the number of hosted international buyers, specifically from neighboring countries”.

Also in the works is the schedule of the special event Milano Eyewear Design Day by DaTE, to be held at the ADI Museum on Monday, October 17. In honor of the 10th anniversary of the show, DaTE will celebrate with an event for companies, buyers, journalists, stakeholders, designers, experts, students and eyewear connoisseurs, an occasion to share, build upon and cultivate new ideas for the future of eyewear.

It will also be an opportunity to conduct business: in a dedicated area, companies that specifically request it can meet privately with buyers to showcase their products, collections and latest innovations.

Click HERE for the full press release.

Safilo Expands Use of Sustainable Materials by Introducing Eastman Tenite Renew

Safilo Group announces the introduction of Eastman Tenite Renew in its sunglass and prescription collections. Safilo becomes the first player in the market to use all Eastman Renew materials for Eyewear in its portfolio, across all types of applications and production processes.

Eastman Tenite Renew, to be introduced in January 2023 in Safilo’s licensed brand Levi’s collections, will be progressively rolled out across the Group’s broad brand portfolio, both for sun and prescription frames, further asserting the Company’s business commitment to sustainability and its efforts to bring more recycled materials to the eyewear industry.

Tenite Renew is part of a broad range of sustainable materials now offered at scale by Eastman, a global specialty materials provider and pioneer in molecular recycling technologies. Produced via Eastman’s innovative carbon renewal technology, using hard to recycle plastic waste in the place of fossil fuel, Tenite Renew is composed of minimum 42% bio-based content and minimum 20% recycled content.

Our intention is to expand the use of sustainable materials as much as possible in order to progress in our sustainability journey.” – declared Vladimiro Baldin, Chief Licensed Brand and Global Product Officier of Safilo Group – “By being the first player in the eyewear industry using all Eastman Renew materials for this application – Acetate Renew, Tritan Renew and Tenite Renew – Safilo can provide our customer with a variety of differentiated options that meet their high standards for both design and sustainability.”

This collaboration is part of Safilo’s purpose-led strategy based on three sustainability pillars: planet, product, and people.

We are gratified to strengthen and extend our sustainability partnership with Safilo through the adoption of Tenite Renew” – said Glenn Goldman, Commercial Director, Eastman Specialty Plastics – “It’s rewarding to see our materials used to make eyewear more sustainable, and we look forward to continuing to work with Safilo to bring sustainable materials and solutions to additional brands in their portfolio”.

Safilo and Eastman started their profitable collaboration in March 2021 with the introduction of the Eastman Tritan ™ Renew and Eastman Acetate Renew in Safilo’s proprietary brand Polaroid Spring Summer Collection 2022 launched in the market in January.

Click HERE for the full press release.

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