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HOYA Vision Care Canada Launches New Sensity® Fast Photochromic Lenses

HOYA Vision Care, Canada announced the launch of Sensity® Fast high-performing light-adaptive lenses1. These ophthalmic lenses are the latest addition to HOYA’s Sensity family and address a wearer’s biggest pain point—the slow fade back from dark to light when moving from outdoors to indoors.

HOYA Vision Care, Canada recently launched its high-performing light-adaptive photochromic lenses, called Sensity® Fast, for the Canadian eyecare market.

HOYA Canada_Sensity Fast 2024

Photochromic lenses are very convenient for active prescription spectacle wearers as they combine both the benefits of prescription lenses and sunglasses in one frame. They darken in the sun when outdoors and fade back to clear upon moving indoors. The Sensity range, including Sensity® 2 and Sensity® Dark which are also available in Canada, contains HOYA’s specially developed microscopically accurate photochromic technologies, with each lens type adapted to meet specific consumers’ lifestyles and preferences.

“Our commitment to solving the number one complaint people have about light-adaptive lenses––the time they take to fade back to clear––remains strong. We heard patient feedback from eye care professionals and created technology to address this concern. Now, it’s even easier for Canadian practices to offer their patients light-adaptive lenses backed by excellent service.”

Steven Haifawi, President of HOYA Vision Care, Canada

The new Sensity Fast lenses offer active patients a photochromic solution that fades back to half clear in under a minute when moving indoors2, making them ideal for patients with active lifestyles. With 100% UV protection3 and modular blue light control4, Sensity Fast wearers are protected both outdoors from the sun and indoors while working on digital device screens.

“One of many hallmarks of HOYA Vision Care is that we aim to support eye care professionals and improve their patients’ vision wherever they are in life,” Haifawi continued. “Beyond the proven technology Sensity Fast offers, these lenses cater to a variety of dynamic lifestyles, including for younger generations and people on the go, and we proudly stand behind that.”

The Sensity Fast lenses are available in two popular colour options: Bronze Brown and Silver Grey. Eye care professionals in Canada should consult their HOYA Territory Manager for more information and to determine product availability. To learn more about Sensity® Fast, visit HOYA Vision Care, Canada online.

Click HERE for the press release.

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Myopia Action Month Returns this September, Uniting Eye Care Professionals Worldwide

Myopia Profile

Myopia Profile has announced the return of Myopia Action Month this September (MyopiaAction.com). The initiative unites eye care professionals (ECPs) globally to address the rising prevalence of childhood myopia by taking decisive action against the epidemic. The program, enhanced based on inaugural year feedback, features four weeks of free online seminars, expert-led lectures, and educational resources, all focused on advancing myopia management as the standard of care.

 “Myopia Action Month was a tremendous success in 2023, and we’re even more excited for year two with the introduction of considerable new content. The latest offerings provide essential tools and resources that empower ECPs to take meaningful action in protecting the long-term eye health of children.” 

Dr. Kate Gifford, co-founder, Myopia Profile

Throughout September, evidence-based educational materials, practice tools, and online resources will be available to ECPs, ensuring that learning is both relevant and directly applicable to clinical practice. New programming and highlights include:

  • Online Seminar Series: Available on-demand from September 9, two learning streams cater to ECPs at different stages of their myopia management journey. The Foundations Seminar provides insights into research, efficacy, and defining success, while the Advanced Seminar for more experienced ECPs explores new technologies and strategies to enhance practice.
  • ‘Made Simple’ Course Bundle: Myopia Profile’s new suite of ‘Made Simple’ Foundation Courses will be offered at special bundle pricing throughout September, providing comprehensive learning at a significant discount compared to purchasing individual courses.
  • Practice Resource and Team Training: The world-first Myopia Management for the Practice Team certification course empowers practice managers, optical assistants, dispensers and trainees to answer parent questions and upskill, with a microlearning format designed to suit busy days. The new My Kids Vision survey practice tool and training opportunities can be accessed through Myopia Practice Accounts

 The global initiative aligns with the World Council of Optometry’s advocacy for myopia patient care and is fully supported by Myopia Profile’s visionary sponsors including CooperVision, EssilorLuxottica, HOYA, OCULUS, Johnson & Johnson Vision, Menicon, Ocumetra, Alcon, Topcon Healthcare Europe, SightGlass Vision, Inc., and Visioneering Technologies, Inc.

Myopia Action Month Sept 2024

For more information on Myopia Action Month, including how to access the Online Seminar Series, visit www.myopiaaction.com.  

Click HERE for the full press release.

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Superflex® Kids Gets Playful!

WestGroupe Superflex Kids SFK301 -S4014415C

SFK-301’s playful geometric shape is sure to captivate young hearts with its charming look! The acetate model features custom lamination on the front and temple tip and is offered in three contrasting colourways.

Cobalt Pink (featured) and Mint Apricot Shimmer feature stunning glitter, while the light hue of Lilac Shimmer adds a touch of whimsy to girls’ looks. Designed with spring hinges, SFK-301 allows kids to express their personality and define their sense of style without compromising durability and maximum comfort.

Distributed by: www.westgroupe.com

About WestGroupe:

Established in 1961, WestGroupe is family operated with over 60 years of industry insight. Our mission has always been to provide unique and superior quality eyewear for the fashion-focused consumer. We are driven by our customer commitment to excellent service and exceptional product. WestGroupe is dedicated to defining future standards in the optical business by developing, creating, and supporting innovative products and services that allows our customers to succeed. WestGroupe offers a premium selection of globally recognized proprietary eyewear brands including KLiiK denmark, FYSH, EVATIK, Superflex® and OTP.

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Ontario Association of Optometrists Announces New CEO: Mark Donnison

Ontario Association of Optometrists logo

The Ontario Association of Optometrists (OAO) announces the appointment of Mr. Mark Donnison as its new Chief Executive Officer, effective August 19, 2024. Mark’s appointment follows a comprehensive search process and marks a new chapter for the organization as it continues to advance its mission of promoting excellence in optometry across Ontario.

Mr. Donnison brings with him a wealth of experience and a proven track record in both leadership and in the healthcare sector. His senior leadership roles with the Canadian Blood Services, Coaching Association of Canada and in private optometric practice will be valuable in supporting our members and their patients in new and meaningful ways. His strategic vision and dedication align perfectly with the OAO’s commitment to supporting and elevating the practice of optometry.

“We are thrilled to welcome Mark Donnison as our new CEO. His expertise and forward-thinking approach will be instrumental in guiding our organization as we continue to support our members and advocate for the highest standards in optometric care. Mark’s leadership will undoubtedly help us achieve our goals and address the evolving needs of our members and the broader community.”

Dr. Shaina Nensi, President, Ontario Association of Optometrists

In his new role, Mark will be responsible for overseeing the OAO’s operations, developing strategic initiatives, and working closely with the board, staff, and members to advance the Association’s objectives. His appointment comes at a pivotal time as the OAO continues to address the challenges and opportunities facing the optometry profession.

“I am honored to join the Ontario Association of Optometrists and am eager to contribute to the organization’s mission. I look forward to collaborating with our dynamic membership, the board, and the dedicated staff team to further our goals and enhance the impact of optometry in Ontario.”

Mark Donnison

Click HERE for the press release.

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Transitions Optical Offers New Transitions® GEN S™ Training Program

Transitions Optical Opticians Association of Canada

Transitions Optical, in collaboration with the Opticians Association of Canada (OAC), is launching a new Transitions GEN S certification program. This initiative aims to support eyecare professionals’ continuing education and equip them with the comprehensive tools and knowledge necessary to excel with Transitions GEN S lenses.

2024 Transitions GEN S Certification MasterClass

This new training course explores the latest innovation from Transitions by providing insights on the incredible new technology of Transitions GEN S, the features and benefits of the lenses, and the wearer experience and expectations for eyewear. Participants will also learn effective strategies for addressing common patient objections and how to answer frequently asked questions on topics such as lens activation and fadeback speed, indoor clarity, and colour consistency throughout activation.

Upon completion of the one-hour training course and final quiz, participants will earn one continuing education credit (Quebec one Non-professional, Optician) and their Transitions GEN S certification. NACOR 1 EG, activity number 110.674 Competencies are 4.4 1.7.2, 1.7.3, 3.13.12.

  • Ontario will be 1 Self-Directed, quebec 1 Domaine Non-professionnel
  • CCOA Credit, Ref code OAC-2024-173

There are 2 ways for eyecare professionals to participate in the training:

  1. Individual Option: Participants can complete the certification at their convenience by selecting the individual option during registration. All necessary registration fields must be filled out.
  2. Office Option: This option allows multiple staff members to complete the certification together on the same screen. Each participant will take the final quiz individually, and offices must complete all registration fields to identify their office.

Certified Transitions GEN S specialists will also receive access to Transitions’ monthly newsletter, which shares the latest Transitions information, marketing tips, ideas, best practices, and exclusive content for your social media. If at least three individuals from the same office complete the certification process, either individually or together as an office, the office or clinic will become a Certified Transitions® Distributor with a special badge on the Transitions.com store locator.*

Eyecare professionals and practices interested in the new Transitions GEN S training can learn more and earn their certification at Opticians.ca/event/TransitionsGenS_Online.

* Independent eyecare practices only. Practices must carry all products and colors to be eligible.

Click HERE for the press release.

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