Revenue RX: Optical Retail Wins!

Optical retail owners looking to enhance their revenue and drive business growth now have a powerful new resource at their disposal.

Revenue RX: Optical Retail Wins is a new podcast designed specifically for eye care professionals (ECPs) who are eager to build their businesses but are unsure where to begin, have exhausted their ideas, or simply lack the time to strategize effectively.

Hosted by Vancouver-based optical entrepreneur and business coach Joseph Mireault, the podcast offers a winning prescription for optical store owners. Each episode delves into actionable insights and fresh ideas aimed at helping ECPs differentiate between working on their business and working in their business—an essential distinction for sustainable success.

The podcast emphasizes that trust is often the biggest expense in business and guides listeners on how to manage it effectively. With a focus on key areas such as time management, team development, financial strategy, and innovative approaches, Revenue RX is poised to become an invaluable tool for those in the optical retail industry.

Joseph Mireault, with his unconventional journey into the optical retail sector, brings a wealth of experience to the table. He shares lessons from his 16 years in the optical industry, along with nearly 35 years of experience across various business ventures, which have collectively prepared him to successfully own and operate profitable optical stores.

Listeners can expect to gain insights into overcoming challenges such as stiff competition, the importance of a customer-centric marketing strategy, and how to achieve real wealth by reclaiming discretionary time.

Future episodes will cover topics like organic revenue growth, innovative marketing opportunities, fostering staff autonomy, and tackling the issue of commoditization within the optical industry.

Tune in every two weeks to Revenue RX: Optical Retail Wins and discover new strategies to transform your optical retail business. This podcast not only promises inspiration but also offers practical advice for those committed to becoming the entrepreneurs they’ve always aspired to be.

Listen to the latest episode of the Revenue RX podcast

The podcast is also featured on Eye Care Business Canada under the practice resources section.

For more information, contact:

Joseph Mireault

www.revenuerx-opticalretailwins.com

1.604.968.6282

jmiro@telus.net

August 12, 2024August 12, 2024

Nominations Open for Second Annual Contact Lens Institute Culture Awards

Nominations for the second annual Contact Lens Institute^™ (CLI) Culture Awards are now being accepted through October 1. The program honours eye care professionals who foster a positive contact lens culture, exemplifying behaviors and actions that elevate patient experiences and business success as reflected in CLI’s recent See Tomorrow research reports.

Individuals within the U.S. and Canadian eye care community who prescribe or support soft contact lenses are eligible for consideration. Self-nominations are allowed and encouraged. Complete nomination information is available at contactlensinstitute.org/awards.

“The inaugural honorees brought our See Tomorrow findings to life, demonstrating how intentional behaviors from everyone in a practice affect patients’ decisions to consider and continue wearing contact lenses. We are looking forward to discovering and celebrating another group of professionals who do the same—people who inspire their patients, their teams, and the entire industry to enjoy all that contact lenses offer for vision, lifestyle, and more.”

Stan Rogaski, executive director, Contact Lens Institute

Nominators simply need to provide a concise response (750 words or less in total) that addresses at least two of the following questions:

How has the nominee enhanced patient outcomes using soft contact lenses?
What initiatives, processes, or projects has the nominee put into place in their practice that enhances a positive culture for recommending soft contact lenses and patient wear?
How does the nominee engage practice staff to take an active advocacy role for healthy, happy soft contact lens wear?
Can you describe a particular nominee-patient interaction that exemplifies how soft contact lenses have changed or improved a patient’s life, and which may inspire colleagues?

To improve the chances of being recognized, nominators may reference positive contact lens behaviors identified in recent See Tomorrow reports, which are available for on-screen reading and/or download from www.contactlensinstitute.org/resources/see-tomorrow.

Nominations must include the name/location/practice name/contact information of the candidate(s), as well as the name/affiliation/contact information for the nominator. Groups are eligible as long as all individuals are named, with a clearly designated leader. Entries must be emailed no later than October 1, 2024, at 11:59 pm ET to cli@contactlensinstitute.org. The submission can be written within the body of the email or attached as a Word or PDF document. Questions may be sent to the same address.

Selection will be at the sole discretion of the CLI Board of Directors. Honorees will be announced by the Contact Lens Institute in November 2024, with ongoing recognition into the following year.

Click HERE for the press release.

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August 9, 2024August 9, 2024

ZEISS Offers Myopia Education Program

Myopia is on the rise – up to 90% of the youth in Asia is already myopic, and forecasts predict that half of the world’s population will be myopic in 2050.[1] More than just causing blurry vision, myopia can affect quality of life in many ways.

“ZEISS acknowledges the essential contribution of eye care professionals in enhancing the lives of individuals with myopia by delivering superior quality care,” said Bryan Rossi, the President of Zeiss Vision Care Canada. “By investing in education and keeping up with the latest research and practice management, practitioners are well-equipped to provide the best possible care to their patients and help reduce the burden of myopia.”, he adds.

To support the professionals interested in myopia management, ZEISS has committed to developing an education program comprising several courses on aspects of myopia and myopia management solutions. The first course is available free of charge to those interested in myopia and myopia management. Further courses will also become available in the future.

What is the ZEISS Myopia Education Program?

The ZEISS Myopia Education Program is designed to give eye care professionals all around the world the knowledge and skills to tackle the growing issue of myopia in children. It consists of insights from research to practice and includes interactive case studies that are tailored to different levels of expertise and the location of each participant.

Here is a summary of the main advantages of the ZEISS Myopia Education Program:

Free access to the “Essentials of Myopia Management” course
Flexible, self-paced learning
Evidence-based and highly practical knowledge
Insights from leading experts

First course: Essentials of Myopia Management

The first course consists of five units, each of which will take an average of ten to twenty minutes to complete. After completing the course, eye care professionals will have a fundamental understanding of myopia, enabling them to commence practicing myopia management.

The first module consists of the following units:

Why manages myopia?
Delaying the onset of myopia
Managing myopia
Soft contact lenses, atropine, and ortho-k
Communication in myopia management

After completing an assessment and achieving the minimum predefined pass rate the participant will receive a certificate of completion. More courses will become available in the future.

https://www.zeiss.com/myopia/en/education-program.html

This post is sponsored by ZEISS Canada.

Click HERE for the press release.

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[1] Holden BA, Fricke TR, Wilson DA, Jong M, Naidoo KS, Sankaridurg P, Wong TY, Naduvilath TJ, Resnikoff S. Global prevalence of myopia and high myopia and temporal trends from 2000 through 2050. Ophthalmology. 2016 May 1;123(5):1036-42. / The impact of myopia and high myopia: report of the Joint World Health Organization–Brien Holden Vision Institute Global Scientific Meeting on Myopia, University of New South Wales, Sydney, Australia,16–18 March 2015 -ISBN 978-92-4-151119-3.

August 9, 2024August 12, 2024

A Medley of Textures

Medley, a dreamy new release from Seraphin, combines lush acetate colours and pristine metal design for a grounded, yet elevated look. With a sophisticated upswept shape and made-in-Japan craftsmanship, Seraphin is redefining luxury with a modern sensibility. Step into a new world of decadence with the model Medley.

Distributed by: www.ogieyewear.com

About OGI Eyewear:

Established in 1997, we’re a design house first, an innovator with a proven record of setting industry standards, of working with top tier manufacturers and suppliers to create new eyewear designs that stay ahead of the trends.

Our releases are frequent, distinct, and tell a consistent story without overlapping existing styles across Brands. Each one of our Brands tells a unique story that identify and serve a captive audience. Think durable, handcrafted frames designed to appeal to a diverse range of lifestyles so your clients can connect with the perfect piece instead of feeling shoehorned into a more generalized look.

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August 8, 2024August 5, 2024

Topcon Incorporates Advanced Digital Tech into New IS-6500 Ophthalmic Instrument Stand

Topcon Healthcare, Inc., has launched the IS-6500, an innovative digital instrument stand, in the US and Canadian markets.

The IS-6500 stand continues Topcon’s 40-year plus tradition of high-quality, ergonomic devices that streamline eye exams and increase efficiency.

The IS-6500 incorporates specialized features that can be customized to allow the operator to program well cups, and control room lights, reading lamp brightness, and BIO brightness directly from the built-in touchscreen panel.

Users can also personalize settings according to their individual preferences and office workflows. Additionally, the stand features a redesigned slit lamp arm mechanism that provides smooth and fluid movement and ensures stability in all positions, allowing for single-handed adjustment.

Topcon’s digital technology has been integrated into the instrument stand to create a streamlined examination process. The sleek lines, stylish finish, and thoughtful aesthetics create an impressive and inviting environment for the patient.

Another feature is the Bluetooth® connection between the chair and stand which minimizes cable clutter and tripping hazards and provides a safer examination environment. The compact base footprint is optimized for smaller exam lanes, making it easier for the operator to maneuver around the stand during an exam.

“Topcon is at the forefront of stand technology. The integration of digital automation into our instrument stands is a testament to our continued commitment to technical innovation. Topcon’s advanced product design allows eye care professionals to practice more efficiently and enhance their quality of care. We are continually evolving our products and listening to the market’s needs to create feature-rich, cutting-edge solutions for the modern eyecare practice,” said M. Lance Patton, Chief Commercial Officer for Topcon Healthcare, Inc.

For more information on the IS-6500, contact your local Topcon Healthcare representative.

Revenue RX: Optical Retail Wins!

Nominations Open for Second Annual Contact Lens Institute Culture Awards

Nominators simply need to provide a concise response (750 words or less in total) that addresses at least two of the following questions:

ZEISS Offers Myopia Education Program

What is the ZEISS Myopia Education Program?

First course: Essentials of Myopia Management

A Medley of Textures

About OGI Eyewear:

Topcon Incorporates Advanced Digital Tech into New IS-6500 Ophthalmic Instrument Stand

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