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Visionario’s “Breaking News” Campaign: A Tribute to Sunglasses

Mood Eyewear Visionario Vergara

Visionario’s new campaign, “Breaking News”, portays the celebrity-paparazzi relationship. International outlets promote these images on a daily basis, in which sunglasses play a key roll- an incognito accessory that at the same time is an element that stands out.

The Vergara model is from the Essentials collection. This frame is made of cellulose acetate and the lenses offer 100% UVA and UVB protection.

Distributed by Mood Eyewear: www.moodeyewear.com

About Mood Eyewear:

Mood Eyewear Inc is proud to lead in the latest European optical trends, integrating European fashion influences to enhance the visual experience. We consider it both a duty and an honor to support our business partners by providing personalized and efficient service. Our exclusive collections are carefully curated to blend creativity, innovation, art, design, craftsmanship, and cutting-edge technology.

Established in 2006, Mood Eyewear was founded with the aim of importing and offering prestigious optical and sunglass collections to the Canadian market. Our group ensures the distribution of renowned European brands, selected for their quality and distinctive aesthetics. 

We are the exclusive distributors in Canada for brands such as Blackfin, Woodys, Le Parc, Visionario, X-Ide, MIC, I-Man, Komono, and Kunoquist.

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Lacoste Keeps It Cool and Fresh

Marchon Lacoste L6024S_662

The Lacoste model L6024S (col. ROSE) is an oval female style with sporty vibes and a casual look. The customized metal core wire, featuring the well-defined piqué pattern, represents the authentic sport DNA of the brand. The iconic croc logo on both temples is embellished with a metal outline and fulfilled with a tone-on-tone colour.

Distributed by Marchon: www.marchon.com

About Marchon:

Working with leading brands to constantly push the envelope through distinct designs, innovative materials and clever constructions, Marchon Eyewear’s goal is to consistently design distinctive eyewear that offers accessible quality, style and value.

Marchon is proud of its diversified portfolio of brands, covering key demand segments in the premium end of the market.

Marchon Eyewear distributes its products through a global network of subsidiaries and distributors, serving over 80,000 accounts in more than 100 countries.

Whether helping people access quality care, supporting eye care providers in managing their practice, or partnering with local organizations to aid our communities, VSP Vision™ is there with a comprehensive portfolio of brands that keep health at the center of everything we do. As the first not-for-profit eye health company, care and compassion have led our growth for nearly 70 years. Today, our focus remains on helping those we serve bring their best vision to life.

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Introducing Ray-Ban® Change, Powered by Transitions®

Ray-Ban Transitions

The innovation continues with the launch of Ray-Ban® Change, a light-responsive frame, powered by Transitions® and now a Red Dot Award winner in the Prescription category.

Ray-Ban Transitions Change 20

Ray-Ban® Change offers a revolutionary take on the Original Wayfarer and its contemporary cousin, the Wayfarer® Oval, available in sun and optical styles with a host of uniquely patterned pigments. Born in 1952, the Original Wayfarer® has never stood still, piercing through decades of counterculture with its classic square silhouette, while the brand-new Wayfarer® Oval invented a versatile model to transcend styles, from chic to grunge.

Ray-Ban continues to break boundaries and set new trends, keeping innovation at the forefront of design. Tapping into the power of Transitions and its technology, birthed a new way to experience eyewear through light-responsive frames known as Ray-Ban Change. We took the leader in lenses, Transitions, and the leader in frames, Ray-Ban, to unify in one dynamic product, giving consumers the opportunity to make their functional eyewear fashionable.”

Federico Buffa, Chief Marketing Officer, EssilorLuxottica

Combining the traditional handcrafting of cellulose acetate with this advanced innovation, Ray-Ban Change is designed to sync with the light. The unique colours and patterns of the frame are created using Transitions photochromic dyes, which rapidly activate when exposed to UV light.

The addition of Transitions® pigments render each pair with a unique character, meaning every pattern is one-of-a-kind. As the light gets stronger, so does the pigment. The frame activates within seconds in sunlight and fades back within minutes indoors.

Transitions recently launched its next generation of lenses, Transitions® GEN S™. Ultra-responsive to light, these everyday lenses offer effortless vision. Designed to keep pace in a fast-changing world, the lenses provide ultimate light protection: darkening outdoors in seconds*, blocking 100% UVA & UVB rays and filtering up to 32% of blue-violet light in the clear state and up to 85% when activated**.

Embark on an exciting journey through the spectacular Transitions® GEN S™ colour palette. The lenses are available in eight exclusive colours, including a brand-new addition: Ruby. All colours have been optimized to be true to tone at all stages offering vibrant tints in any light. While being fully clear indoors, and beautifully coloured outdoors, Transitions® GEN S™ provides endless possibilities of pairing to complement any look.  

Combining Ray-Ban® Change frames with Transitions® lenses creates the ultimate eyewear that is truly dynamic. A product enabling consumers to showcase the versatility of their personality, offering a magical appearance that adapts to the nuances of our lives and the diversity of our styles, at every moment.

HOW TO PAIR THEM

Choosing the right lens and frame colour can elevate eyewear, whether that’s matching colours for an on-trend tonal look, opting for a subtle two-tone blend or making a bolder style statement with a high-contrast colour combination.

  • Tone-on-tone: This is the easiest way to pair Transitions® GEN S™ by matching the lens colour to the frame colour for a tone-on-tone look.
  • Colour blending: To create a more subtle two-tone look, choose colours next to each other on the colour wheel so the lens and frame blend together.
  • Colour contrast: To make a much bolder style statement, opt for contrasting colours by choosing opposite colours for the lens and frames on the colour wheel.

PRODUCT OFFERINGS

Ray-Ban Transitions Change 30

ORIGINAL WAYFARER®

The most iconic frame receives a multi-coloured makeover starting from transparent colours within the frames transitioning to marbled hues under the sun. Available in Ray-Ban Change (frame only); Ray-Ban Change Transitions® (frame and lenses); and Ray-Ban Optics Change (suited for all optical needs).

WAYFARER® OVAL

The new, bold rebel takes centre stage and is featured in Ray-Ban Change, (frame only); Ray-Ban Change Transitions® (frame and lenses); and Ray-Ban Optics Change (suited for all optical needs) in a variety of translucent colours that shift into painterly solid stripes.

* For polycarbonate & CR39 lenses across colours, achieving 18% transmission at 23°C.  ** For polycarbonate and CR39 lenses across colours. Blue-violet light is measured between 400nm and 455nm (ISO TR 20772:2018).

Click HERE for the press release.

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Newly formed United Opticians Association Creates a Voice for US Opticians

United Opticians Association

The American Board of Opticianry (ABO) & National Contact Lens Examiners (NCLE) and National Federation of Opticianry Schools (NFOS) have announced the formation of the United Opticians Association (UOA), an organization dedicated to serving the Spectacle and Contact Lens Optician professions.

While certified courses from American organizations are not recognized by Canadian Opticianry regulators, courses offered may be used for “smart goals” under the new competency systems in British Columbia and Alberta and self-directed CE in Ontario, according to Opticians Association of Canada Provincial Program Coordinator, Dalie Schellen.

While the ABO and NCLE and the Opticians Association of America are labeled as “American,” the entities have been substantially involved in numerous extensive mission trips and other outreach activities.

ABO & NCLE donated substantial monies, and efforts to the opening of a vision clinic in a remote area of Ghana, and both ABO & NCLE, OAA , and NFOS, have also invested and sponsored numerous international mission trips on behalf of Spectacle and Contact Lens Opticians.

The UOA is the result of years of dedicated efforts by leaders across the world of US Opticianry to create a unified body that supports and advances the profession in numerous ways. This innovative association brings together national organizations such as the Opticians Association of America, the National Federation of Opticianry Schools, and the Government and Industry Relations expertise of the ABO & NCLE.

ABO & NCLE Board and the National Federation of Opticianry Schools are both offering all ABO & NCLE Certificants and current NFOS Students a complimentary one-year membership to the UOA, valued at $199 and valid through July 1, 2025. This gesture of appreciation is designed to help ABO & NCLE Certificants and NFOS Students take full advantage of the extensive benefits the UOA has to offer.

Ronnie Harbert, the current President of UOA, emphasized the importance of this unification: “By bringing together all of these organizations, we can better spearhead the representation and protection of the opticianry profession. The UOA unites the best of each organization, focusing efforts to provide one United Opticians Association protecting all spectacle and contact lens opticians.”

Click HERE for the press release.

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Millions of Americans Experience Dry Eye Symptoms, Yet New National Survey Shows Sufferers Struggle to Find Relief

Bausch + Lomb

Bausch + Lomb Corporation shared results from the company’s inaugural State of Dry Eye survey, which explores dry eye understanding and experiences among American adults. Dry eye is increasingly common and can range from occasional symptoms of dryness to a chronic condition called dry eye disease.

The survey revealed the majority of respondents may not know that their symptoms – which can include redness, fluctuating vision, a scratchy, gritty, tired or heavy feeling, or overall eye irritation – may be associated with eye dryness. Additionally, most respondents don’t realize that symptoms of dry eye are increasingly present in younger people, and two in five are unaware that untreated dry eye can lead to other eye problems, such as fluctuating vision.

“The prevalence of dry eye is growing, particularly among a younger demographic in large part due to modern lifestyles and heavy digital device use. The survey results underscore the importance of raising awareness of dry eye, so sufferers are empowered to speak with an eye care professional and seek relief. That’s why we developed KnowYourDryEye.com to help facilitate these conversations.”

Yehia Hashad, MD, executive vice president, Research & Development and chief medical officer, Bausch + Lomb

Key Findings from the 2024 State of Dry Eye Survey:

Dry eye impacts quality of life.

  • Three in four dry eye sufferers (75%) find it extremely or very bothersome, with three in 10 saying that their symptoms have worsened over time (31%).
  • Eight in 10 dry eye sufferers (81%) are constantly aware of how their eyes feel.
  • Close to half of sufferers (46%) report that sometimes their symptoms are so bad they can practically “hear themselves blink”.

And make it difficult to enjoy day-to-day activities.

  • Most dry eye sufferers (67%) had to give up or cut back on something to relieve symptoms, including screen time (32%), spending time outdoors (25%) and wearing makeup (24%).
  • Dry eye sufferers report their symptoms have the biggest impact on reading (45%), device use (35%) and driving (31%).

Despite this, most Americans don’t know much about dry eye, what to do about it or that their symptoms may be associated with dry eye.

  • Most (70%) don’t know much about preventing or treating dry eye.
  • While respondents reported regularly experiencing symptoms that may be related to dry eye, such as tired eyes [38%], sensitivity to light [27%], and redness [19%]), fewer (15%) reported regularly experiencing eye dryness, suggesting people may not recognize their symptoms could be associated with dry eye.
  • Around two in five Americans (43%) don’t routinely (i.e., at least once a year) see an eye doctor, even though it’s the primary way to get evaluated.
  • Most respondents (66%) don’t know that symptoms of dry eyes are increasingly present in younger people, which is likely the result of today’s modern lifestyles, including increased screen time.
  • Over half of sufferers (52%) think dry eyes are difficult to address and something people must learn to live with.

If left untreated, dry eye may get worse and progress to dry eye disease, potentially impacting eye health and vision.

  • More than two in five (44%) of respondents don’t know that untreated dry eye can lead to other eye problems and even vision loss.

“Most people think of dry eye as a minor nuisance, but the truth is it can drastically affect one’s daily life. Early symptoms are often misunderstood, downplayed, ignored or self-treated. People need to know their symptoms warrant a visit to the eye doctor, so they can get an accurate diagnosis and treatment. For people with dry eye, the good news is treatment and symptom management options are available. People are finding relief.”

Rebecca Petris, co-founder and president, Dry Eye Foundation

There are a broad range of options for those with dry eye, from over-the-counter eye drops and nutritional supplements to prescription medications. Those experiencing symptoms should see an eye doctor to discuss what may be best for them. Learn more at KnowYourDryEye.com.

Click HERE for the press release.

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