ClearVision Optical is launching a new brand, Uncommon, for men who are confident in their purposeful approach to fashion. The attainably priced collection offers innovative designs, extraordinary attention to detail, and premium materials such as high-grade acetate, titanium, beta titanium, and stainless steel.
Introducing Uncommon Eyewear
Uncommon is an option for the men who choose the timeless over the temporary and the authentic over the generic, and who thoughtfully curate the various aspects of their lives. These men are intentional in selecting pieces in their wardrobe and their accessories, and in expressing themselves in understated yet unique ways.
“Our new collection fills a crucial gap in the market by catering to men aged 35 to 55 and beyond who seek fashion-forward eyewear distinct from the athleisure trend. We’ve designed this collection for men who appreciate detailed craftsmanship and are not swayed by brand names, but by details and individuality. We surveyed hundreds of eyecare professionals, and found a desire for larger frame sizes, premium materials, and attainable pricing. All are thoughtfully incorporated into this collection. When a man picks up one of our frames, he’ll immediately notice the superior finish, unique colors, and distinct character that make these frames truly Uncommon.”
David Friedfeld, co-owner and president, ClearVision Optical
Innovative Intent Meets Discoverable Details
From the ways neutral colors are made rich and vibrant with premium acetate to the unique designs of the hinges—some created exclusively for this collection—Uncommon took a purposeful approach to the subtle details that make the brand truly one-of-a-kind.
Even where shapes range from thicker modern fashion styles to retro-inspired fronts, the designs are unified in the ways they subtly incorporate elements. Dual Line embellishments, exclusive hinges, engraved Windsor rims, wood grain patterns—all these features and more speak to the thoughtful approach to the collection. One detail is found on every frame: A touch of textured olive colour inside the temple tips.
Uncommon collection- Classic
Larger Fitting Sizes Make Room for Every Fashionable Man
In 2023, ClearVision surveyed eyecare professionals to better understand how men buy eyewear and ensure that the company would serve the needs of both ECPs and their patients with the Uncommon collection. The data carried a strong message: Men want eyewear that fits comfortably and they’re having trouble finding it.
Nearly half of the survey respondents said larger sizes are the top need in men’s eyewear. Additionally, comfort and fit were rated as the two top factors influencing men’s buying decisions.
In addition to the regular XL Fit sizing found across ClearVision’s brand portfolio, Uncommon features an expanded XL selection with options up to an eye size of 62, and temple lengths up to 160 mm. This extended range ensures that, for every man looking to depart the ordinary, size isn’t a barrier.
Uncommon collection- Retro
Key Styles in the Uncommon Collection
The Uncommon collection features three design stories—Retro-Inspired, Classic, and Fashion—as well as an expanded size range for XL frames, up to size 62, that borrow from the Classic and Fashion design languages. Across all stories, the eyewear includes discoverable details, innovative components, and premium materials, for a distinct look and hand feel.
Independent eyewear brand Article One and performance-running brand Ciele Athletics debut the sophomore edition of the Article One x Ciele GTGlass performance sunglasses. Earning several accolades for technical design, the brands collaborated again with the GT Glass 2.0, boasting a refreshed vintage shape, performance material updates, and new colourways.
Established in 1997, we’re a design house first, an innovator with a proven record of setting industry standards, of working with top tier manufacturers and suppliers to create new eyewear designs that stay ahead of the trends.
Our releases are frequent, distinct, and tell a consistent story without overlapping existing styles across Brands. Each one of our Brands tells a unique story that identify and serve a captive audience. Think durable, handcrafted frames designed to appeal to a diverse range of lifestyles so your clients can connect with the perfect piece instead of feeling shoehorned into a more generalized look.
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The 2024 SILMO Paris trade fair is getting ready to welcome all of the players from the optics sector with more than 900 exhibitors participating in the event and 1,500 brands from 144 countries throughout the world on hand to showcase their offers. This key event will take place at a 75,000 m² venue (Halls 6 & 7), offering a top-tier platform for an in-depth look at the latest technological developments, product innovations and trends that are shaping the future of the optics industry on a global scale.
The success of SILMO Paris resides in the extent and depth of its offer, which covers all components of the sector: eyewear, lenses, machines, point of sale layouts and stands, retail chains and central purchasing groups, training, etc. As an international crossroads for business, the trade fair also owes its success to the many tools for review and analysis as well as the unique spaces for exchanging ideas to better envision the future of the optics-eyewear industry, grouped together under the banner of SILMO NEXT. This concept explains the trade fair’s intention to be at the cutting edge of the aesthetic and technological challenges of a sector firmly focused on the future.
Silmo 2023 welcome squad
Eric Lenoir, Director of the SILMO trade fairs, underscores the transformative impact of artificial intelligence on the optics industry: “From smart, AI-equipped eyeglass design to revolutionary tools for opticians, the possibilities are wide reaching. Imagine eyewear that can instantly translate a language through an integrated camera or mechanisms that pre-emptively detect serious health issues such as heart attacks or Parkinson’s disease. This rapid development requires the rapid adaptation of professionals because without adequate training, AI could potentially replace traditional opticians.
At the same time, the emergence of technologies such as in-shop 3D printing are redefining eyewear fabrication with increased automation, thus reducing the impact on the environment. This transformation will enable opticians to focus on high added-value services, becoming genuine consultants for visual comfort and preventive healthcare, even integrating functions such as audio technology and fall prevention.
In this constantly developing landscape, it is vital for opticians to get a firm grasp on these changes so they can remain relevant and successful. In fact, Meta announced that connected glasses will replace smartphones in several years, transforming the optician’s traditional role. To remain essential players, professionals must reinvent the shop experience, re-centring the offer on customer service and innovation, while reworking the economic model in order to stay competitive in the coming decade.”
2024 SILMO PARIS continues to highlight its intention to remain at the fore of the aesthetic and technological challenges of an industry looking ahead into the future. From 20 to 23 September, the fair’s different dedicated spaces will offer the chance to discover the optics-eyewear industry of the future, reflecting this ambition to continually stay one step ahead.
FUTUROLOGY OPTICS IN 2035
Set up on different complementary areas, the FUTUROLOGY space invites visitors to take an immersive dive into the future of optics with exciting prospects for 2025 through 2035. Technological innovations and interactive experiences show the sector’s different future paths that visitors can discover as a range of test benches.
1. THE SHOP/WORKSHOP OF TOMORROW
The physical and virtual worlds now join together to explore new approaches in the design of points of sale with the aim of making the customer path more streamlined and intuitive.
Digital Experience: this space is for learning about how mobile technologies and AI are transforming traditional visual tests.
Vision Test & Personalised Measurements: virtual reality headsets simulate different lens solutions, while 3D scanners offer accurate measurements for optimal eyewear personalisation.
Virtual Fitting & Local Production: custom eyewear creation is possible using AI. A personalised avatar makes it easier to virtually fit frames and then the 3D print produces the eyewear in real time, complemented by on-site lens edging and mounting for 100% local, zero-kilometre production!
2. CENTRAL AREA: THE LATEST INNOVATIONS
At the core of Futurology, a space for learning and sharing showcases the latest innovations.
Pitches/Workshop: a circular stage with two-foot bridges set up for dynamic presentations, pitches from start-ups and interactive workshops.
Connected Products: 5 displays exhibit connected products while a special display unveils a connected eyewear concept, the result of the work of the Committee of Experts. These displays offer a glimpse into future trends and technologies that will transform daily life.
3. AR/VR/XR EXPERIMENTAL AREA
The real and virtual worlds are not just overlapping, but existing together to offer unique and surprising immersive experiences.
Virtual Experiences: a section devoted to RX experiences and raising awareness about vision impairment, created in cooperation with Arts et Métiers, to understand the challenges of low vision through immersive simulations.
Smart Product Demonstrations: Two pieces of smart eyewear, Meta and Pulse Audition, are put forward so visitors can experience these smart eyeglasses that integrate advanced features, combining comfort, design and technology.
TRENDS BY SILMO FORUM EXHIBITION
The FUTUROLOGY space that explores near and distant futures reflects the TRENDS EXHIBITION, which offers a look at the images, shapes, colours and materials of different eyewear, a comprehensive overview that sheds light on the best eyeglasses and sunglasses from the exhibitors at the trade fair. A stage design completed by an edition of TRENDS by SILMO constructed as a real trend book. The four identified trends to follow:
FREE COLORAMA
Single colour, two-colour, three-colour and multicoloured, the glasses present colour palettes that are not afraid to show bold colour combinations to chase away dark thoughts.
VIRTUOUS SIMPLICITY
Quiet design makes an impression through minimalist style without embellishment, the height of clear design. Metal is out ahead, but acetate knows how to get in shape to make a place for itself in this quest for a streamlined design.
CLASSIC VARIATIONS
Long-standing staples, timeless and forever in fashion, classics possess an attractiveness that enables them to easily move through all periods and fads. And they can reinvent themselves without ever going around in circles!
FULL SUN
Sunglasses hold an increasingly important place in the eyewear sector (with or without sun!) They’ve become an accessory that is perfectly integrated into the collections of major luxury and fashion brands while long-standing or new creative eyewear manufacturers are making space for themselves in this sector with extensive offers.
2024 OPTICAL DESIGN CONTEST: REWARDING BOLDNESS
Now part of the large programme for enhancing the sector, the 2024 OPTICAL AND EYEWEAR DESIGN CONTEST is open to students from design schools around the world, and this year it places emphasis on the changing role of accessory eyewear, exploring the possibilities for new features and the resulting innovative uses. Overseen by renowned designer Olivier Jault, the competition encourages students to rethink eyeglasses beyond their traditional function, integrating unique characteristics that respond to the emerging needs of our modern society.
SILMO D’OR: REWARDING EXCELLENCE
The ultimate awards for the talent of the sector’s players, the SILMO d’OR prizes are decided by a jury of professionals. The festive and prestigious ceremony will be held in an exceptional venue in Paris and will mark the 30th anniversary of the SILMO d’OR awards.
All the nominated and winning products will be exhibited in Hall 7, providing an exceptional display for the innovations and talent found in our sector.
SILMO ACADEMY: SCIENCE BENEFITING OPTICS
SILMO ACADEMY is a top-tier scientific symposium that is vital in underscoring the progress, discussions and reflections occurring in the sector with a new format planned this year. A €10,000 grant will also be awarded to support a research project in vision and optical sciences.
2024 SILMO promises to be an important event for the entire optics sector, combining innovation, reflection and discussions to anticipate the challenges of tomorrow.
Save the date: September 20 to 23, 2024 at Paris Nord Villepinte.
ZEISS Sunlens has developed a specific Golf lens for SNOB Milano that mainly acts on two fundamental colours of the colour spectrum, blue and green. In particular: the blue light reflected from the white ball and the green light, which is predominant, reflected from the golf course.
Benefits of the developed lens are:
Better depth perception
High-contrast vision
Better detection of the white ball on the green
The new lens offers a brighter field of view with maximum image definition and allows you to better identify the white ball during the swing compared to the green background of the grass and blue of the sky. Finally, the reduction in green light allows the eye to have a high-contrast visibility of the visual field, especially in changing light conditions or on cloudy days.
The official launch was on June 15 during the first SNOB Milano trophy organized at the Golf Club of Castelconturbia, an opportunity to test the advantages.
“Once again, we have found in ZEISS Sunlens a reliable partner, attentive to customer requests and of course of the highest quality. The introduction of an additional sports clip allows us to be even more competitive, offering our audience a triple function of use with a single pair of glasses: optical, sunglasses with our classic clip-on and sports-oriented thanks to the new clip-on.”
lool eyewear showcases its expertise in the ultralight frames segment with the brand’s launch of its SS24 collection, which is part of the Deco Series. The metallic finishes of the glasses are achieved through Physical Vapor Deposition (PVD). The Deco Series frames are hand-painted one by one with high-quality decorative lacquers.
A project that was born trying to create the best screwless hinge.
Since its inception, lool has recognized itself as a multidisciplinary design studio where different profiles collaborate with a common goal. Once we meet our goal of creating the best screwless hinge, we focus on designing and producing creative frames that are functional and lightweight.
lool is a multidisciplinary creative studio based in Barcelona. Our team is born from the mixture of different disciplines such as advertising, branding, design, fashion and journalism, which allows us to have a unique and fresh vision in the field of optics.
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K-774’s retro-inspired look features patterned base acetate and custom lamination on the temple, creating a striking look where colours blend seamlessly.
Delve into the world of night vision technology. From thermal imaging to infrared systems, explore how these innovations improve our ability to see in the dark.
Vision Expo East, organized by co-owners RX and The Vision Council, announces that submissions are now open for the highly anticipated NOW Trend Showcase and Awards at Vision Expo East 2025, taking place in Orlando, FL.
The Association des optométristes du Québec (AOQ) will take the relevant legal measures to challenge the validity of the government’s ministerial order preventing optometrists in the province from exercising a right to which they are entitled: to opt out of the public health plan.
K-774’s retro-inspired look features patterned base acetate and custom lamination on the temple, creating a striking look where colours blend seamlessly.
Delve into the world of night vision technology. From thermal imaging to infrared systems, explore how these innovations improve our ability to see in the dark.
Vision Expo East, organized by co-owners RX and The Vision Council, announces that submissions are now open for the highly anticipated NOW Trend Showcase and Awards at Vision Expo East 2025, taking place in Orlando, FL.
The Association des optométristes du Québec (AOQ) will take the relevant legal measures to challenge the validity of the government’s ministerial order preventing optometrists in the province from exercising a right to which they are entitled: to opt out of the public health plan.
K-774’s retro-inspired look features patterned base acetate and custom lamination on the temple, creating a striking look where colours blend seamlessly.
Delve into the world of night vision technology. From thermal imaging to infrared systems, explore how these innovations improve our ability to see in the dark.
Vision Expo East, organized by co-owners RX and The Vision Council, announces that submissions are now open for the highly anticipated NOW Trend Showcase and Awards at Vision Expo East 2025, taking place in Orlando, FL.
The Association des optométristes du Québec (AOQ) will take the relevant legal measures to challenge the validity of the government’s ministerial order preventing optometrists in the province from exercising a right to which they are entitled: to opt out of the public health plan.
K-774’s retro-inspired look features patterned base acetate and custom lamination on the temple, creating a striking look where colours blend seamlessly.
Delve into the world of night vision technology. From thermal imaging to infrared systems, explore how these innovations improve our ability to see in the dark.
Vision Expo East, organized by co-owners RX and The Vision Council, announces that submissions are now open for the highly anticipated NOW Trend Showcase and Awards at Vision Expo East 2025, taking place in Orlando, FL.
The Association des optométristes du Québec (AOQ) will take the relevant legal measures to challenge the validity of the government’s ministerial order preventing optometrists in the province from exercising a right to which they are entitled: to opt out of the public health plan.
