WCO Announces Theme for 2024 World Optometry Week Celebration March 17-23

World Optometry Day, March 23, shines an annual spotlight on the profession of optometry and the contribution of optometrists worldwide to increasing access to eye health care as a human right. This year, the World Council of Optometry (WCO) will celebrate World Optometry Week 2024 from March 17 – 23, and specifically World Optometry Day, Saturday, March 23, with the theme “Advancing Optometry’s Commitment to Global Eye Care.”

World Optometry Week is March 17 to 23, 2024

With this theme, WCO seeks to highlight the ongoing work done by optometrists across the globe to improve equitable access to eye care as well as the profession’s role in promoting the adoption of Integrated People-centered Eye Care (IPEC) in countries’ health systems, as recommended by the World Health Organization’s (WHO) 2019 World Report on Vision.

“As we approach World Optometry Week 2024, I am encouraged to see how optometry as a profession is embracing the need to address the large burden of preventable vision impairment. We continue to educate our patients as well as stakeholders who understand the importance of access to quality eyecare. Optometry has taken a leadership role in addressing the many challenges.”

WCO President, Dr. Sandra Block

The WCO invites optometrists worldwide to use the World Optometry Week Social Media Resources, available in seven different languages, to assist in your World Optometry Week and World Optometry Day advocacy. Partners at the International Agency for the Prevention of Blindness (IAPB) have developed the Advocacy to Action Toolkit to learn more about advancing the IPEC model as the future of equitable eye care.

Let WCO know how your organization is celebrating World Optometry Day and World Optometry Week 2024 at communications@worldoptometry.org.

Click HERE for the full press release.

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January 23, 2024December 31, 2023

Classic Meets Contemporary

The ultimate fashion statement, E-9265 is a monobloc titanium aviator frame designed for the man who loves to stand out for all the right reasons. Crafted with meticulous attention to detail, this bold frame marries the cool elegance of a deep blue with the sleek intensity of gunmetal accents at the hinge. Merging style and sophistication, it’s the ideal choice for the modern trendsetter.

Distributed by: www.westgroupe.com

January 23, 2024January 23, 2024

FC Barcelona and Etnia Barcelona Once Again Challenge the Rules of the Game with ‘A Match Between Art and Sport’

FC Barcelona and Etnia Barcelona are once again challenging the rules of the game with a new capsule collection that merges art and sport, paying homage to the city where they were born and raised: Barcelona.

Once again, the Catalan city stands as the epicenter of collaboration between FC Barcelona and Etnia Barcelona. Both brands highlight the city’s cultural and artistic tradi- tion and, of course, the passion for its football team. Art and sport intertwine in this collaboration to celebrate the sense of belonging to a city and shared values.

The campaign revisits the format of illustration to capture the epic nature of sports as an artistic expression that, in addition to reflecting the passion for one of the world’s best clubs, also embodies the essence of this collection. This second half of the match between FC Barcelona and Etnia Barcelona consists of two product drops.

The ‘EINDHOVEN’ sunglass model joins the “Colors of our history” collection, and the ‘1899 PREMIUM GOLD 24K’ sunglass model is a re-edition of the previous ‘1899 Gold’ model, now in its premium version.

‘EINDHOVEN’ joins the “Colors of our history” collection, celebrating historic moments of the Club, from Wembley 1992 and Paris 2006 to Rome 2009, Wembley 2011, Berlin 2015, Gothenburg 2021, and now also Eindhoven.

It is a feminine-style sunglass design that values the empowerment of women and champions their role in the world of sports. The model is inspired by the outfit worn by FC Barcelona’s Women’s team when they won the final of the Women’s Champions League 2023, held in the city of Eindhoven.

‘1899 PREMIUM GOLD 24K’ is a re-edition of the previous ‘1899 Gold’ model, now in its premium version. An exclusive limited edition sunglass design paying tribute to the Club’s founding year, recreating the anatomy of Barça’s crest and playing with deconstructing it to embed it in 24-karat gold.

Among the numerous details of this collector’s piece are the shield and ball in relief, coated in 24-karat gold on the temple; the temple tips finished in the silhouette of the shield, and the shield laser-engraved inside both temples, among others.

Both models feature HD polarized mineral lenses and 100% UV protection.

The FC Barcelona collection designed by Etnia Barcelona is now available on the Etnia Barcelona website, at their flagship store, and in selected optical retail outlets worldwide (check the shopfinder). It will also be available in selected Barça retail outlets.

Click HERE for the full press release.

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January 23, 2024January 23, 2024

ClearVision Optical Celebrates 75th Anniversary

ClearVision Optical, a second-generation family-owned, independent leader in the eyewear industry, is celebrating its 75th anniversary in 2024.

“ClearVision Optical is deeply grateful for the unwavering support of its customers and community over the past 75 years. This year will be a special thank you to them. As the company looks to the future, it remains committed to the core values of innovation, quality, performance, respect, integrity, fun, and service our father instilled when he founded ClearVision.”

David and Peter Friedfeld, co-owners of ClearVision Optical, president and vice-president, respectively

It’s the company’s written responsibility to make each day better for someone else. That goal is the inspiration behind ClearVision’s tagline to kick off the next 75 years: “We go the extra smile.”

The responsibility to make each day better for someone else has always been ingrained in ClearVision’s culture. It’s exemplified by a line in a poem that hung in the Friedfeld family home when David and Peter were children: “A smile is something nice to see.”

“It has always been our goal to provide the best experience in the industry. It is our job to make the customer smile.” said David. “If, after interacting at every touch point and that experience is positive, the customer walks away smiling, that is what we are trying to achieve.”

Going the Extra Smile

In 2024, going the extra smile will mean a year of celebration hosted by ClearVision. One way the company will do this is by telling stories of its history, its values, and its future in special ways this year, providing a unique way to learn more about ClearVision, its one-of-a-kind culture, and its place in the industry.

To thank its customers for their support since the company’s founding in 1949, it’s planning a year-long celebration with giveaways, contests, special promotions, games, and more throughout the year. That includes Tuesday Trivia, where the company will put the eyecare community’s ClearVision knowledge to the test for the chance to win a $75 prize every Tuesday of the year on their Instagram and Facebook!

Click HERE for the full press release.

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January 23, 2024January 23, 2024

Transitions Unveils Finalists for the 2023 Transitions® Innovation Awards

Transitions Optical has named the finalists for its annual Transitions^® Innovation Awards program, which honors both individuals and organizations who have shown unparalleled commitment to innovating their business over the past year.

“The caliber of this year’s finalists underscores the remarkable strides being made across our industry. Their dedication to excellence aligns seamlessly with our core values of quality, education, service, and innovation, and we eagerly anticipate honoring their achievements at Transitions^® Academy in February.”

Drew Smith, senior director, North America channels, Transitions Optical

Transitions^® Healthy Sight Ambassador

The Transitions^® Healthy Sight Ambassador award celebrates an individual who best showcases their dedication to being an influential healthy sight advocate by embodying one or more of Transitions’ values of quality, education, service, and innovation. The 2023 finalists include:

Ric Peralta, ABOC, HFOAA, consultant, frame/lab manager – Focal Point Optometry (Fullerton, CA)
Sophia Pray, optician and office manager – Huntley Eye Care (Huntley, IL)
Caroline Tétreault, owner and optician – Tétreault Isaïa Opticiens (Granby, Quebec)

Canada Eyecare Practice of the Year

The Canada Eyecare Practice of the Year title recognizes independent eyecare practices in Canada that are actively promoting healthy sight to their patients and within their local communities, and who have demonstrated excellence in supporting Transitions’ values. The 2023 finalists include:

Merwin Optical (Fort St. John, BC)
Optique Cloutier (Châteauguay, Quebec)
Tétreault Isaïa Opticiens (Granby, Quebec)

Canada Retailer of the Year

The Canada Retailer of the Year title is awarded to a retailer in Canada for actively supporting Transitions’ values and demonstrating a commitment to enhancing the vision of their customers and communities. The 2023 finalists include:

Channel Partner of the Year

Channel Partner of the Year is awarded to an optical laboratory, Managed Vision Care company, lens manufacturer or buying group that are actively promoting healthy sight to their customers and within their local communities; and have demonstrated excellence in supporting Transitions’ values. The 2023 finalists include:

Best in Training

The Best in Training award celebrates an individual, company or educator that has shown creativity in developing or offering training and education opportunities that include dispensing photochromics. The 2023 finalists include:

Dr. Tavel Family Eye Care
Vision Source
Webb Eyecare (Alliance, Bridgeport, and Scottsbluff, Nebraska)

The winners of the 2023 Transitions^® Innovation Awards will be announced during Transitions^® Academy 2024 in Orlando, FL.

Click HERE for the full press release.

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WCO Announces Theme for 2024 World Optometry Week Celebration March 17-23

Classic Meets Contemporary

FC Barcelona and Etnia Barcelona Once Again Challenge the Rules of the Game with ‘A Match Between Art and Sport’

ClearVision Optical Celebrates 75th Anniversary

Going the Extra Smile

Transitions Unveils Finalists for the 2023 Transitions® Innovation Awards

Transitions^® Healthy Sight Ambassador

Canada Eyecare Practice of the Year

Canada Retailer of the Year

Channel Partner of the Year

Best in Training

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