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B+L and Glaucoma Research Foundation Launch Faces of Glaucoma Campaign

Bausch + Lomb

Bausch + Lomb and Glaucoma Research Foundation (GRF), a national nonprofit organization dedicated to curing glaucoma, have launched “Faces of Glaucoma,” a campaign that will highlight diverse patient stories and raise awareness of the second leading cause of blindness worldwide. The campaign will run through January, which is Glaucoma Awareness Month.

“This year’s campaign will showcase the resilience of individuals living with glaucoma and highlight that anyone, regardless of background, age or gender can be impacted by this potentially sight-threatening disease,” said Andrew Stewart, president, Global Pharmaceuticals and International Consumer, Bausch + Lomb.

Throughout the month of January, Bausch + Lomb and GRF will share educational resources and patient stories to empower individuals to take care of their eye health. In addition, for the third consecutive year, the campaign will feature a fundraising challenge that will match every dollar raised up to $20,000 in support of GRF research for a potential glaucoma cure.

“By casting a spotlight on the various faces of glaucoma, we hope to create a deeper understanding of the broad range of individuals impacted while reminding people that paying attention to their vision by visiting an eye care provider annually can help preserve their vision for life,” said Thomas M. Brunner, president & CEO, Glaucoma Research Foundation.

Visit https://glaucoma.org/faces-of-glaucoma/ to learn more about the fundraising challenge and listen to patient stories.

Click HERE for the full press release.

For more related content on Optik NOW, click HERE.

Etnia Barcelona Miscelánea

Mixed-media image of a woman wearing bold red Etnia Barcelona fashionable eyewear, with a whimsical croissant and bow headpiece.

Between Mediterranean and Japanese Cultures

By Mario Locatelli

Etnia Barcelona once again demonstrates its connection with the world of art; this time, with the launch of Miscelánea, it revisits the concept of “Be Anartist“, a slogan that has accompanied the brand since 2017 and encourages rebellion through art as a form of individual expression.

The Miscelánea project explores the connections between Japanese and Mediterranean cultures in environments where tradition and innovation coexist.

Etnia Barcelona's Snake Eyes glasses, big green frames with a sleek design.
Snake Eyes GR
Tarantula eyeglasses by Etnia Barcelona, featuring blue frames with a geometric pattern.
Tarantula BL
Etnia Barcelona Sakura eyeglasses in vibrant red and purple
Sakura RDPU

Fall-Winter 2023 Etnia Barcelona Eyewear Collection

Its new Fall-Winter 2023 collection depicts a world rich in symbolism where two cultures converge: Japanese and Mediterranean, set against uniquely surreal atmospheres with both traditional and modern objects.

This blend of influences is reflected in the design of the frames of the new women’s collection, thanks to the combination of natural acetates with textures and details inspired by Japan, and bold Mediterranean-inspired shapes.

Among the most interesting features are prints representing koi fish scales, the colours of cherry blossom flowers, or a circular detail on the temples symbolizing the rising sun.

The new campaign for the Miscelánea collection, photographed by Biel Capllonch, highlights the cultural and artistic legacy of two seemingly separate and distant worlds: the Mediterranean, a place that has inspired and witnessed the growth of the brand, and Japan, an ancient region rich in symbolism and mythological legends, captivating and very appealing to those who appreciate the aesthetic sensibility of Japanese culture.

Miscelánea portrays unique surrealistic atmospheres starring female characters, whose composition is a clear nod to classical pictorial art.

Nothing is what it seems at first glance. Take a deeper look.

The fantastic imagery features koi fish, which are an important symbol for courage and resilience in Japanese culture. These fish appear to fly through the air alongside imagery of Mediterranean foods, modern attire, and diverse animals, in scenes inspired by classic Japanese and Mediterranean artworks.

Miscelánea invites you to step into this world, where each new look reveals more than the previous one. A play of contrasts that challenges reality.

Mixed-media image of a woman wearing bold white artistic eyewear, holding a a lizard and surrounded by flying koi fish.

Three Generations of Glasses

In the 1950s, Fulgencio Ramo created his first eyewear factory. His children helped out at the factory and acquired the know-how of the business to take over the reins. The second generation designed, created, and distributed the glasses all over Spain. In 2001, Fulgencio’s grandson David Pellicer founded Etnia Barcelona and brought color to the eyewear line. His goal for Etnia Barcelona: embody the idea of being free, human, and respectful towards all ethnicities


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Morel, the Know-How

Morel, recognized for its expertise, which has been refined since 1880, created the Klein concept which is intended to be light and comfortable. This concept stands out with the application of bright colours, such as an orange detail on the temple, all supported by an acetate front, enhanced with fine lines to add a design element that catches the eye!

Distributed by Morel Canada: morel-france.com

CORE Explores Presbyopia Pharmacological Treatments in New Publication

Centre for Ocular Research & Education (CORE)

The Centre for Ocular Research & Education (CORE) has focused Issue 75 of Contact Lens Update to exploring current and future pharmacological treatments, and how they compare to multifocal contact lenses. The independent, bi-monthly publication is available at no charge by visiting ContactLensUpdate.com.

“Understanding the treatment strategies for presbyopia is essential. Since there is no universally perfect solution, success lies in selecting and customizing the appropriate treatment for each individual patient,” said Daddi Fadel, DOptom, FSLS, FBCLA, FAAO, FIACLE, a clinical scientist at CORE. “Advancements in pharmacological treatments have led to various ophthalmic solutions, with additional options currently under investigation. Integrating therapeutics into the array of management strategies may provide practitioners and patients with broader choices for effective treatment.”

Optimal presbyopia management outcomes, with the goal of ensuring the best visual performance at all distances, hinge on understanding the advantages and limitations of each option in accordance with patient needs and ocular conditions. As pharmacological treatments progress, it remains crucial for eye care practitioners to incorporate these management strategies in their arsenal and remain abreast of the latest developments to offer personalized solutions.

Leading off the Diamond Jubilee issue are Dr. Elisabeth Van Aken, an ophthalmologist, retina specialist and assistant professor at Ghent University, Belgium, alongside Dr. Joris Delanghe, professor in Clinical Chemistry at Ghent University, Belgium and editor-in-chief of Clinica Chimica Acta.  Their opening editorial comprehensively reviews  pharmacological treatments for presbyopia, providing a detailed summary of the current solutions available.

Dr. Selina McGee, founder of Precision Vision of Edmond and co-founder of Precision Vision of Midwest City, specializes in dry eye, contact lenses, and aesthetics, and holds an adjunct faculty position at Northeastern State University College of Optometry. Her feature article reviews existing therapeutic drops and those in clinical trials, evaluating their potential for significant improvements in near and intermediate vision.

Dr. Jacob Lang, chair of the Anterior Segment Section at the American Academy of Optometry and frequent ophthalmic publications contributor, is joined by Dr. Noa Robson, an ocular disease resident at Associated Eye Care in Stillwater, Minn. to author the issue’s clinical insight. Their case report underscores the importance of listening to each patient’s needs, consider the ocular surface, and explore diverse options to determine the optimal individualized treatment.

The conference highlight is presented by Dr. Shane Kannarr, a specialist in contact lenses, ocular disease treatment, and low vision. His featured poster evaluates reading performance and associated satisfaction in mild presbyopia treated with 1.25% pilocarpine hydrochloride ophthalmic solution. The findings indicate improved visual outcomes with the drug compared to the vehicle.

In addition to a complete archive of back issues, ContactLensUpdate.com offers a resource library that provides no-cost professional tools, patient resources, images and video. It also houses complimentary technical training videos produced by International Association of Contact Lens Educators, plus an industry glossary.

Click HERE for the full press release.

For more related content on Optik NOW, click HERE.

Myopia Profile’s My Kids Vision Makes Strides in Community Impact

Myopia Profile concludes 2023 by celebrating the significant community impact of its My Kids Vision (www.mykidsvision.org) website. This free resource for parents, which provides easy-to-digest, evidence-based information on myopia and its management, has measurably heightened awareness and education, particularly following substantial platform upgrades in 2022. 

“Our motivation behind revamping My Kids Vision was to streamline the communication of the entire myopia message, recognizing that the intricacies involved could be a barrier to effective myopia management,” said Dr. Kate Gifford, co-founder of Myopia Profile. “Since the site’s relaunch, we’ve experienced an impressive 160% surge in pageviews, indicating an increase in parents and caregivers turning to our platform for informed decision-making regarding the vision health of their children.” 

Newly reported for 2023, ECPs across 194 countries regularly access My Kids Vision as an invaluable resource in guiding parents through their child’s myopia management journey. The platform experienced major global growth, with a 170% increase in the U.S., 155% in the U.K., and 165% in Canada.

This widespread adoption is noteworthy as it ensures that an expanding number of countries, through access to the site’s Knowledge Center, are benefitting from over 50 articles explaining myopia, treatment options, and children’s vision. This growth not only emphasizes the global reach of My Kids Vision but also facilitates interventions that can optimize the vision and eye health outcomes of children with myopia well into their adult lives.

“Leveraging the My Kids Vision website is invaluable for patient education at my practice. Instructional videos, especially on the art of contact lens handling, save time and positively impact patient and parent readiness for discussions on myopia management,” said Dr. Heidi Hunter, optometrist and managing director at Custom Eyecare, Newcastle, Australia. “The site provides clarity, professionalism, and expert insights and serves as a guiding light, offering much-needed information, reassurance, and empowerment for informed decisions about children’s eye health,” said Dr. David Kading, optometrist at Specialty Eye, Seattle, Washington.

Several key features of My Kids Vision are currently available in seven languages. Additional languages for the Knowledge Center and other content are in development. For more information, visit www.mykidvision.org.

Click HERE for the press release.

For more related content on Optik NOW, click HERE.

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