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A Fresh Breeze Is Blowing

With the CORI (col. Blush) sunglasses, you are ready for summer. This cool and elegant 3D-printed eyewear features a narrow and bold shape, bringing a fresh breeze to the Götti DIMENSION collection. Definitely the new must-have for this summer – bring back that beach feeling!

Distributed by Götti: www.gotti.ch

A Child’s Eyes: A Profile on Danielle Crull and Truffles the Kitty

By Sarah Bureau, RO

If you’ve spent any time on the Opticians on Facebook page, you will have undoubtedly heard of Truffles the Kitty, the mascot and famous furry face behind paediatric optical ‘A Child’s Eyes’ in Mechanicsburg, Pennsylvania. 

Truffles has become a sensational ambassador and champion of children’s vision, having been featured on TV and in National Geographic for Kids to name a few!  Although Truffles has achieved fame and accolades for her ability to help children feel comfortable in their new eyewear (she has quite the collection herself), it is her fur-mom Optician Danielle Crull who is really the star. 

During my conversation with Danielle, we discussed her work in paediatric opticianry, her unique dispensary, and of course everyone’s favourite opti-feline, Truffles!

A Kitty Comfort Zone for Kids

Danielle’s dispensary specializing in children’s vision had been thriving for 17 years before she adopted Truffles. She discovered early on that Truffles was very food motivated and she began teaching her tricks like “sit”, “jump up”, “high five” and to wave to the kids in her office. One day, Danielle decided to try training her to wear a pair of glasses as a fun social media post. As Truffles progressed with even more tricks like pointing to an eyeglass case to indicate where the glasses go when not being worn, Danielle discovered Truffles could also encourage her little clients to become comfortable with their new glasses wearing experience.

By the time these children visited Danielle for glasses, some had been through many doctors’ visits and surgeries and had become justifiably nervous in clinical settings. Seeing Truffles confidently strut out in her specs was the perfect way to break the ice and build trust between the children and Danielle. 

‘A Child’s Eyes’ is a truly unique dispensary, hosting a variety of critters which also include hermit crabs and a bird, a variety of toys and visually stimulating decorations, and a wonderfully child-loving staff. This space has been purposely designed to create a safe and comfortable environment for the child with engaging visuals for their first clear vision experience. Over the years, Danielle has developed relationships with the surrounding optical community of paediatric ophthalmologists and referring opticians who find children a challenge and has become the top dispensary for children!

Here are Danielle’s insights to some of the most common questions we all have about children’s vision.

Q: What is the most overlooked issue pertaining to children’s vision?

A: Compliance…you can have the best prescription and the best pair of glasses and if they are not worn, vision is not going to work. Vision is a process which is still developing for the first 7-9 years and compliance is a huge factor in that development. If the glasses aren’t fitting well or the child is having a hard time adjusting to the new visual experience, that needs to be attended to quickly. We all discuss what kids want but not how they actually will wear it.

Q: If you could educate parents on one issue, what would it be?

A: Glasses don’t just fix a problem. It’s just part of the process. Sometimes people will say to their child “Can you see better?” the moment they put on their glasses. How do they know what “better” is yet, they are seeing differently. Parents need to know that wearing glasses isn’t a cure all and that frequent follow ups and changes to their prescription and frames as they grow and develop are critical. 

Q: What do you think Opticians are missing about paediatrics?

A: Fit, for sure. The whole fitting process for kids is so different than for adults. As an optician we are trained to listen to what is bothering the patient and based upon what they’re saying we know what the solution is. With kids, it’s more about observing than listening to the patient. Children don’t know what a good fit is and cannot express what is bothering them. By watching their mannerisms and taking the time to let them play in store while observing if they are pushing their glasses up or touching specific areas will indicate what needs to be done to create the perfect fit. 

Creating a positive narrative around eyewear is equally important. Empowering a child by reframing the need for glasses from “you have to” to “you get to” and giving them credit for doing the difficult work to improve their sight and taking care of their eyes will help create a positive experience instead of it being a chore.

Danielle Recommends:

For toddlers: Tomato Glasses (fully customizable) and Dilli Dalli

For durability: TurboFlex by Aspex, Lindberg

For feminine:  Gwen Stefani, Lilly Pulitzer, Kensie

For the scholastic look: Lucky Brand

For the sporty look: Fila, Converse 

Working with a child to create their first vision is a gift that all Opticians should experience!

Read Sarah Bureau’s article from the July-August issue of Optik HERE!

What’s Up at SILMO Paris

SILMO Paris has consistently supported professionals in the optical and eyewear industry by providing valuable information and opportunities. The trade fair has introduced a new layout in Halls 6 and 7 to enhance visitor experience and display approximately 1,000 exhibitors. The renovated space presents a broad range of offerings curated by SILMO Paris.

Futurology

The discussion platform, SILMO NEXT, focuses on futurology and presents an overview of recent technological advancements. This platform aims to highlight significant developments in Smart Eyewear, phygital experiences, and sustainable design. Furthermore, FUTUROLOGY offers interactive zones for visitors to engage with smart products, explore current virtual reality trends, and understand sustainable production processes, such as using recycled plastic for eyewear frames.

TRENDS Forum

Eyewear trends are presented in a space inspired by the digital magazine TRENDS by SILMO. Selected optical and sunglasses frames from attending exhibitors illustrate these trends.

TRENDS By SILMO: The Digital Magazine

SILMO Paris presents Trends by SILMO, a digital magazine, in each edition. The magazine provides insights into the design outlook for 2023-2024 and analyzes the industry’s various influences. It offers a comprehensive look at changes and trends in optics, encompassing brands, products, innovations, marketing, and materials.

2023 Optical and Eyewear Design Competition

Following the 2022 edition, SILMO Paris’s Optical Design Contest returns. This year, design students globally are invited to create concepts around the theme of sports. A jury, including optical and design professionals and led by Marie-Christine Dorner, will convene on Friday, September 29th, to select a winner based on submitted files and a 3D printed prototype.

SILMO d’OR Awards

The SILMO d’OR awards, now in its 30th edition, recognizes innovation and creativity in the industry since its inception in 1994. This year’s chair is Nicolas Fafiotte.

SILMO ACADEMY

The 2023 theme for SILMO ACADEMY is centered on performance optimization in ocular care. This theme coincides with the upcoming Rugby World Cup and the 2024 SILMO trade fair, aligned with the Paris Olympics. On September 30th and October 1st, the 12th edition of this conference will discuss optimizing performance from two perspectives: the optical professional’s performance and the patient’s vision.

IOA: The International Optician of the Year Award

The International Opticians Association (IOA) collaborates with SILMO Paris to award an optician for their professionalism annually. This year, five finalists have been selected for consideration: Jean-François Porte (France), Phernell Walker and Carrie Wilson (USA), Angela Mitchell (New Zealand), and Vitor Manuel Simoes Martins (Portugal).

Click HERE for the full press release.

WCO Myopia Management Standard of Care Pledge Challenge Reaches 50,000

The World Council of Optometry (WCO) Myopia Management Standard of Care Pledge challenge is setting a new goal after having reached an important milestone. Since the pledge challenge was launched last year, 130 global eye care organizations and 50,375 individuals have so far pledged to adopt myopia management as the standard of care.

The organization, in partnership with myopia management category leader CooperVision, has set a new goal of 100,000 pledges.

Learn more and take the pledge HERE.

WCO President-elect Dr. Sandra Block said, “The response among optometrists, eye health researchers, contact lens marketers and optometry students worldwide to adopt myopia management as the global standard of care has been amazing. Individual and organizational pledges to date span 86 countries and all continents in the world. We are delighted to see so many are responding to the challenge and encourage those who haven’t yet to take the pledge today.”

The World Council of Optometry introduced the myopia management standard of care resolution in April 2021, defining an evidence-based standard of care comprised of three main components:

  • Mitigation — Optometrists educating and counseling parents and children, during early and regular eye exams, on lifestyle, dietary, and other factors to prevent or delay the onset of myopia.
  • Measurement — Optometrists evaluating the status of a patient during regular comprehensive vision and eye health exams, such as measuring refractive error and axial length whenever possible.
  • Management — Optometrists addressing patients’ needs of today by correcting myopia, while also providing evidence-based interventions (e.g., contact lenses, spectacles, pharmaceuticals) that slow the progression of myopia, for improved quality of life and better eye health today and into the future.

The World Council of Optometry has a myopia management online resource featuring the standard of care resolution, pledge signup page, multimedia resources and practical tools and information for optometrists available HERE.

Click HERE for the full press release.

For more articles on the WCO, click HERE.

EssilorLuxottica and Kodak Announce Perpetual Worldwide Brand License Agreement

EssilorLuxottica

EssilorLuxottica and Eastman Kodak Company announced that they have signed a perpetual worldwide license agreement granting EssilorLuxottica the exclusive right to use the Kodak registered trademarks for products and services in connection with EssilorLuxottica’s business.

Effective January 1, 2024, EssilorLuxottica will permanently add the brand to its portfolio and will further develop the Kodak brand in the full range of EssilorLuxottica product categories.

Under the terms of the new agreement, EssilorLuxottica will continue to develop, manufacture and distribute optical products and services featuring the Kodak brand indefinitely.

“Kodak is an iconic brand rich in innovation and trusted by tens of millions of consumers around the world. We are pleased to make this substantial and permanent addition to our brand portfolio and are looking forward to leveraging our innovation capabilities and distribution network to create new opportunities for the brand and our customers,” said Paul du Saillant, Deputy CEO of EssilorLuxottica.

“We are excited about the opportunity to expand our brand licensing arrangement with a vision care industry leader like EssilorLuxottica. We know the Kodak brand is in good hands along with the other esteemed brands in the EssilorLuxottica portfolio,” said Jim Continenza, Kodak’s Executive Chairman and CEO. 

Click HERE for the full press release.

Other related articles HERE.

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