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UdeM School of Optometry Publishes Study on Accuracy of Purchasing Prescription Glasses Online

Findings from a recently published empirical peer reviewed study conducted by the Université de Montréal (UdeM) unveils that the advanced technology Topology, used by New Look Vision Group, is the leading technology-supported purchasing method online.

Topology is a technology that uses the latest advances in 3D facial scanning and augmented reality to enable customers to take the necessary ultra-precise measurements needed to produce high-quality glasses.

The article, which has been published in the Journal Optometry and Vision Science, surveyed 30 people over 50 years old to test the generally more complex progressive prescriptions. It compared how three online eyewear retailers’ technology-based services (New Look powered by Topology and two major online eyewear retailers) fare against the UdeM School of Optometry store. The research parameters primarily included the accuracy of the measurement, fitting and comfort upon delivery, and overall satisfaction.

“I am thrilled that an independent study confirms that New Look Vision Group’s app, which was conceived from a partnership with Topology, is the most accurate on the market. This represents years of extensive testing and a significant advance that will give confidence to people wishing to buy prescription glasses online, while providing an alternative solution with the same quality as in-store purchases.” says Jean-Michel Maltais, Senior Vice President Omnichannel, New Look Vision Group.

“People are increasingly looking to online methods of shopping, and the app represents a new type of interaction with your mobile phone. It uses the latest 3D technology to scan 30,000 data points on a person’s face, taking ultra-precise measurements. This level of precision ensures a high-touch consumer experience, custom-fit frames (customer’s choice) and optimal comfort”, says Dr. Schwirtz, Optometrist and Vice President Innovation within the New Look Vision Group.

New Look Vision Group’s app powered by Topology, is available from its banners New Look, IRIS and Greiche & Scaff.

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UdeM School of Optometry Shares Study Findings on Accuracy of Purchasing Prescription Glasses Online

Click HERE for the full press release.

GÖTTI: Refined Swiss Design, Craftsmanship and Technical Innovation

Since its founding in 1998, GÖTTI has focused on innovation, quality, and sustainability. The unmistakable style bears the signature of Sven GÖTTI; unique in design, minimalist and harmonious with the addition of that “Swiss” touch that reflects the highest quality standards.

At the Sven GÖTTI headquarters, one immediately feels the serenity of a working environment in which employees are truly part of the Team. 

Sven guides young talents by creating technical innovations that are part of his great wealth of knowledge and experience. Innovation is a continuous process of improvement shared with the Team. He inspires them to understand that human beings have the aptitude to constantly change, grow, and look at new horizons.

GÖTTI BIONIC – INSPIRED BY NATURE

The idea is simple: a sustainable eyewear collection based on reduction and simplification.

GÖTTI BIONIC glasses are crafted while enabling sustainable and resource-saving processes in keeping with the ethos of “slow eyewear.”

The glasses are printed in 3D from a single material based on the seeds of the castor bean plant. This bio-based polyamide offers greater flexibility compared to other 3D-printed materials, creating the opportunity for new shapes and forms. A new hinge, inspired by human ball-and-socket joints, is the reason behind the new collection’s name: BIONIC.

GÖTTI BIONIC frames, with their delicate finesse and minimal presence, can impress yet do not lose strength and consistency. They are the ultimate in technical precision and aesthetic refinement: GÖTTI’s typical inspiration.

Check out Mark Matthew’s article in the May-June issue of Optik Magazine!

Cyclists Ride Together in Ottawa to Bring Hope to Canadians Living with Blindness

On Sunday, July 9, cyclists will be gearing up and riding together in our nation’s capital for Fighting Blindness Canada’s Cycle for Sight Ottawa fundraising event, in support of advancing vision research and bringing hope to the estimated 1.2 million Canadians living with vision loss.

With ride distance options ranging from 25km to 100km and the option for a 5km walk around Mud Lake Trail, participants will enjoy a scenic and fully supported ride through the countryside west of the city, culminating in a finish line celebration party, BBQ and free massages for riders. The nationally hosted event is expected to raise over $500,000.

“To date, Cycle for Sight has raised $6.2 million, contributing directly to research that is transforming lives,” said Mirja Raita, Manager, Cycle for Sight. “Participants are not just helping their friends and family members impacted by vision loss, they’re helping as many as 8 million Canadians living with an eye condition that puts them at risk of blindness.”

Cycle for Sight Ottawa is 1 of 5 locations taking place across Canada. A virtual participation opportunity is also available for individuals to enjoy with an activity of their choice: running, dancing, swimming, or moving in any way in support of sight-saving research.

Register to participate or sign-up to volunteer at cycleforsight.ca

Date: Sunday, July 9, 2023

Location: Britannia Park, 2805 Carling Ave, Ottawa, ON K2B 8K6

Time:  7:30 a.m. – 3:00 p.m. (welcome and opening ceremonies begin at 8:15 a.m., first cyclists depart at 8:30 a.m.)

Choice of distances: 25k, 50k or 100k ride, or 5km walk.

Click HERE for the full press release.

Etnia Barcelona Presents XX “Zebra, Heritage Vol. 3”

The new Etnia Barcelona Collection is a kind of love letter to Africa, to its culture, traditions and colours; Pop Art inspired shapes in acetates that reproduce animal print textures in vibrant colours. Three models in 7 mm natural Mazzucchelli acetate, crafted in 3D designs. Oversized frames ending in a substantial, gold encrusted temple tip.

Featured model: The Kennedy 4 Sun

Distributed by: www.etniabarcelona.com

EssilorLuxottica and Jimmy Choo Announce Ten-year Licensing Agreement

EssilorLuxottica and Jimmy Choo announce that they have signed an exclusive license agreement for the design, manufacture, and worldwide distribution of Jimmy Choo Eyewear.

The agreement will be effective from January 1, 2024, until December 31, 2028, with an automatic renewal option of an additional five years. The first collection under the agreement will be available on the market from Q1 2024.

The collections will be developed under the leadership of Jimmy Choo Creative Director Sandra Choi. The partnership brings Jimmy Choo Eyewear into a new era, with a commitment to the continuous pursuit of excellence that embodies the Jimmy Choo approach to luxury.

Francesco Milleri, Chairman and CEO of EssilorLuxottica said: “We are excited to embark on this new journey with Jimmy Choo, a pioneer in the art of celebrity styling and the global luxury business. Together, we will design innovative luxury eyewear collections that will embody the best of the brand’s artistic vision and signature glamour. In turn, our collaboration will further strengthen the high-luxury segment in the eyewear category.”

Hannah Colman, CEO at Jimmy Choo said: “We are thrilled to be partnering with EssilorLuxottica combining our shared expertise in accessories and eyewear categories to bring to life the essence of Jimmy Choo’s glamorous and confident aesthetic.”

Click HERE for the full press release.

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