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Transitions Launches Diversity Advisory Board in Canada

Recognizing its long-standing history of supporting diversity and inclusion efforts in the optical industry, Transitions Optical has announced the launch of a new Diversity Advisory Board in Canada. The board includes eye care professionals with expertise on the unique eye health and communication needs of diverse patients, specifically the three largest and fastest-growing BIPOC populations in Canada, Asian Canadians, Black Canadians and Indigenous Canadians.

The new board held its inaugural meeting in Vancouver, B.C. in June 2023. During the meeting, the Board discussed goals and objectives for the year, including efforts to provide culturally and linguistically appropriate vision care to a diverse patient base and to help improve representation of diverse populations in the optical industry, through outreach to student populations beginning career planning and current optical industry professionals. The Board’s efforts will build on recent activities including country-wide research conducted in 2022 to determine perceptions of eye health risks among diverse populations in Canada, a resulting thought leadership white paper and a partnership with Ay Lelum, a second-generation Coast Salish Design House from Nanaimo, B.C.

Members of the 2023 Transitions Canada Diversity Advisory Board include:

  • Danielle Gordon, O.D. Sphere Optometry
  • Wael Yassein The Eye Shoppe
  • Essence Johnson, O.D. Parkland Hospital
  • Vi Tu Banh, O.D. Uxbridge Optometry
  • Germain Dupuis, O.D. Centre Visuel du KRT
  • Harbir Sian, O.D. Highstreet Eyecare, Clarity Eyecare
  • Aunalee Boyd-Good Director at Ay Lelum The Good House of Design Inc.
From left to right: Arlene Segovia, Transitions; Dr. Germain Dupuis; Aunalee Boyd-Good; Wael Yassein; Dr. Essence Johnson; Dr. Harbir Sian; Isabelle Tremblay, Transitions; Dr. Vi Tu Banh

“The new Diversity Advisory Board is the latest of our efforts at Transitions Optical to build on the strong foundation we have around diversity and inclusion efforts in Canada,” said Isabelle Tremblay, Director of Sales & Marketing, Transitions. “In tandem with our board members, our goal is to engage with the optical industry to improve diversity representation, reach consumers and their unique vision needs, equip eyecare professionals with tools and education to serve diverse patients, and empower the next generation of students.”

Transitions Optical provides its industry partners with the tools and education they need to better serve and improve communication with their culturally diverse patients. Resources are available free-of-charge to eyecare professionals at Transitions.com/en-canadapro/. Those interested in being involved with the Transitions Diversity Advisory Board can contact cscanada@transitions.com for more information.

Click HERE for the full press release.

Experiential Learning Opportunities at Seneca Polytechnic: Empowering Students and Transforming Communities

Seneca Polytechnic is committed to providing students with experiential learning opportunities that bridge the gap between theory and practice, preparing them for successful careers. One such initiative, the I-Care Project, has not only enriched the educational experience of Seneca’s Opticianry students but also made a profound impact on the community. This article explores the transformative power of experiential learning at Seneca Polytechnic, with a focus on the I-Care Project and its significant outcomes.


Through the I-Care Project, Seneca’s Opticianry students have gained valuable experiential learning opportunities, directly applying their classroom knowledge in real-world settings. This initiative has provided crucial vision care services to the Seneca Yorkgate Campus community. To date, 181 Seneca Yorkgate Campus students have received free vision screenings, eye exams, and prescription glasses, making a tangible difference in their lives. These experiences have not only benefited the students but also fostered empathy and compassion, instilling a sense of social responsibility.

The impact of the I-Care Project extends beyond the campus community. More than 5.5 million Canadians live with uncorrected poor vision, and it can be assumed that a significant percentage of Seneca students share this challenge. According to a survey conducted by Seneca’s I-Care Project scheduling tool, 42% of students do not wear corrective eyewear. Additionally, 79% rated their vision as needing improvement or poor, highlighting the importance of vision care services. Through the I-Care Project, Seneca Polytechnic is addressing this crucial need and providing students with access to essential eye care.

Brittney Mitchell and volunteers

The impact of the I-Care Project on Seneca’s Opticianry students has been profound. After going through the project, 83% of students required a new prescription, emphasizing the significance of regular eye exams and the role of experiential learning in identifying and addressing vision needs. Participating students have gained practical experience, developed confidence in their abilities, and strengthened their skills in serving clients effectively. This real-world exposure enhances their professional growth and prepares them for future success in the opticianry field.

Experiential learning opportunities at Seneca Polytechnic, exemplified by the impactful I-Care Project, provide students with valuable hands-on experiences and also address the vision care needs of the community. With 10 Seneca Opticianry students gaining practical learning opportunities and 181 Seneca Yorkgate Campus students benefiting from vision screenings and eye care services, Seneca Polytechnic is making a positive difference in the lives of its students and the community. By emphasizing social responsibility and empowering students for real-world success, Seneca Polytechnic sets a remarkable standard for experiential learning in higher education.

Brittney Mitchell

Brittney Mitchell, a second year Opticianry student and the I-Care Project Coordinator, shared her experience, “As students, our exposure to real-life situations is often limited, and it is only during co-op work terms that we encounter the complexities of customer service. Transitioning to a workplace environment can be challenging, as the fast-paced nature of the job often leaves little time for mentors to guide the students through every step. However, through the I-Care Project, we were able to actively engage with individuals in need, understanding their struggles and making a profound impact on their lives. It has been an eye-opening experience, both professionally and personally, and I am grateful for the opportunity to give back while gaining practical skills that will benefit my future career.”

Brittney’s testimony exemplifies how the I-Care Project equips students with real-world skills while also instilling a sense of empathy and compassion. Their dedication to addressing vision care needs and making a positive impact on the community reflects Seneca Polytechnic’s commitment to experiential learning and creating well-rounded professionals.

To learn more about the I-Care Project, visit senecacollege.ca/givingback

Click HERE for the press release.

Götti Bionic – Inspired by Nature

The idea is simple: a sustainable eyewear collection based on reduction and simplification. This extends from the material, construction, production location and packaging through to the well- thought-out concept, which can be customized to the desired size. All these factors serve the same aim, enabling sustainable and resource-saving glasses in keeping with the ethos of “slow eyewear.”

Featured model: BOWY col. sand

Distributed by Götti: www.gotti.ch

Transitions Appoints Sara Massicotte as Key Account Manager, Retail Canada

Transitions Optical has announced the appointment of Sara Massicotte to the Transitions Optical North America Sales Team as Key Account Manager, Retail Canada. In her new role, Sara’s primary responsibility will be contributing to the growth and development of Buying Groups, ILM Labs and National accounts through well-defined strategic sales and marketing plans.  

“Sara joins us with diverse skills, experience and passion that will be a great addition to the Transitions team,” Drew Smith, Sr. Director of North America Channels. “We’re lucky to have her on our team and look forward to her future success in driving growth within the key accounts within Canada, leveraging her expertise in creative sales and marketing initiatives.” 

Prior to joining Transitions Optical, Massicotte’s previous roles include Sales Consultant in the independent channel, Marketing Manager for key accounts at EssilorLuxottica and Account Manager at Procter & Gamble were she gained experience in managing distributors and retailers.

Click HERE for the full press release.

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