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MIDO Launches “REFOCUSING ON HUMANS”,the New Communication Campaign Shot by Uli Weber

Refocusing its priority on people and celebrating the return of value (and to the values) of human creativity: this is the message MIDO aims to...

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MIDO | Milano Eyewear Show Announces New Dates for 2026 Edition

MIDO | Milano Eyewear Show announces a schedule change for the 2026 edition The new dates, from January 31 to February 2, now fall a week prior to...

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For the Second Year, MIDO Takes First Prize in the MEDIASTARS Press Section with “SPHERES” Communication Campaign

The campaign, developed by Max Galli in partnership with Mixer Group, was the first in the trade show industry to be created with Artificial...

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MIDO Eyewear Show Concludes at Fieramilano Rho

MIDO, the international eyewear trade show, hosted more than 1,200 exhibitors in the 7 pavilions of exhibit area and welcomed more than 40,000...

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MIDO 2024

Each year MIDO offers new opportunities to exhibitors and, thanks to its amazing and original set-up, is always an exciting experience for all...

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