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Exhibition Layout: Changes and Developments at MIDO 2025

In 2025, the MIDO exhibition layouts will undergo significant changes to provide visitors with an even more engaging and innovative...

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The Vision Stage: MIDO Announces the Renaming of the Historic Otticlub Area

The Vision Stage: this is the new name of the area featuring MIDO workshops, seminars, conferences, events and round tables Its renaming signifies a...

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MIDO Launches “REFOCUSING ON HUMANS”,the New Communication Campaign Shot by Uli Weber

Refocusing its priority on people and celebrating the return of value (and to the values) of human creativity: this is the message MIDO aims to...

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MIDO | Milano Eyewear Show Announces New Dates for 2026 Edition

MIDO | Milano Eyewear Show announces a schedule change for the 2026 edition The new dates, from January 31 to February 2, now fall a week prior to...

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For the Second Year, MIDO Takes First Prize in the MEDIASTARS Press Section with “SPHERES” Communication Campaign

The campaign, developed by Max Galli in partnership with Mixer Group, was the first in the trade show industry to be created with Artificial...

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