Kim Manias headshot, close up.

Visionary Women: Leaders in Eyewear and Eye Care

Friday, November 29 2024 | 08 h 54 min | Practice Management

by Shan Khan, RO In this issue, Optik spotlights two more remarkable women shaping the future of eye care in our industry Join us as we explore...

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Two different optical store displays, side-by-side, with a red arrow graphic overlaid.

Quantity vs Frame Quality

Monday, November 4 2024 | 07 h 19 min | Practice Management

By Sarah Bureau, RO How Choosing Low Quality Can Cost You More The world of Opticianry has a place for everyone and their preferred marketing...

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Image representing eye-care recruitment: lose-up photograph of a row of "meeple" game pieces; a hand has selected one piece and a smiley face is super-imosed over that piece.

Seeing Beyond the Crisis: A Strategic Vision for Eye Care Recruitment

Tuesday, April 16 2024 | 08 h 30 min | Practice Management

By Tim Brennan The eye care industry, a nexus of health, style, and innovation, is at a critical juncture Despite being a field ripe with...

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Altered overhead photograph of a forest, that looks like a clearing in the shape of two hands shaking.

Cultivating Supplier Partnerships

Monday, February 19 2024 | 10 h 40 min | Practice Management

By Dr Trevor Miranda, OD Optical sales representatives or Territory Managers can be an essential part of a well-run optometric practice Sales...

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