Think About Your Eyes Reveals Barriers and Misconceptions about Healthy Vision

Think About Your Eyes, a national public awareness campaign about the importance of scheduling an annual eye exam with an optometrist, conducted a...

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The CHEC Announces the Successful Completion of the 2018 www.ThinkAboutYourEyes.ca Integrated Marketing Pilot Project

After analyzing how successful the ThinkAboutYourEyes integrated marketing and awareness campaign has positively influenced Americans, the Council...

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Jane Balek Named Think About Your Eyes Executive Director

The Vision Council announces the hiring of Jane Balek as Executive Director of Think About Your Eyes, the vision industry’s public awareness...

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Think About Your Eyes Back-to-School Campaign Yields 130 Million Impressions

Think About Your Eyes has announced the results of its back-to-school marketing campaign, which has yielded more than 130 million media impressions,...

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Think About Your Eyes 2018 Ad Campaign Launch

Think About Your Eyes, an American Public Awareness Campaign presented by The Vision Council and the American Optometric Association for promoting...

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