Transitions Engages Consumers with Outdoor Boardroom, New Virtual Try-on Tool and Advertising Campaign

Transitions Optical has engaged consumers in a variety of ways this summer with the debut of a free outdoor boardroom for public use, a new consumer...

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Transitions Announces Transitions Academy 2020 Dates and Ways to Attend

Now in its 24th year as one of the industry’s most well-recognized educational events, Transitions Academy 2020 will be held February 2 – 5 at...

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Transitions Announces the Launch of Transitions® Signature® GEN 8™

Transitions Optical has announced details on the upcoming launch of the next generation of Transitions Signature lenses – Transitions Signature...

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Transitions Launches Refreshed Website Exclusive to Canadian ECPs

Transitions Optical has unveiled an updated website exclusively for Canadian eye care professionals—with access to educational tools, marketing...

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Transitions Style COLORS Exceed 2018 Sales Expectations

In 2017, the Transitions Academy presentation made a major pivot, positioning the brand as young, hip and stylish– no longer Grandfathers’...

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